Tarot Cards
Tarot Cards shows low returns (0.8%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Flapen Score
Is Tarot Cards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tarot Cards is a £385K/yr Amazon United Kingdom market (777K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Tarot Cards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.0% over the last 90 days and 4.0% of searches end in a purchase.
£385K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top Tarot Cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SOL 78pk Original Tarot Card Deck with Guide Book - Vintage Style Cards
- Price
- £6.42
- Rating
- 4.3/5
- Reviews
- 416
- Age
- 3y ago
Tarot Cards Deck with Guide Book & Linen Carry Bag - 78 Classic Original Tarot Cards for Fortune Telling - Ideal for Beginners to Experts with Meanings Included
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 2y ago
IXIGER Tarot Cards Deck with Guide Book Tarot Cards for Beginners Tarot Cards Set 78 Pcs Classic Tarot Cards Deck for Expert Readers with Black Velvet Pouch Bag
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 4y ago
Smoostart Pink Holographic Tarot Cards with Meanings Tarot Cards Deck with Guidebook for Beginners Keywords Element Planet Zodiac Chakra Yes or No Musical Pitch Numerology Hebrew Alphabet
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 7,102
- Age
- 3y ago
Qualis 78 PCS Original Tarot Cards And Book For Beginners Set | Deck with 100 Page Guide Book | Tarot Card Set By Pamela Colman - Smith-Waite Rider Deck For Beginners
- Price
- £9.15
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago
Trending
90-day click momentum
Celestial Tarot Deck Tarot Cards with Guidebook Tarot Cards for Beginners Shadow and Light Divination Deck for Self-Discovery
- Price
- £15.45
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 8mo ago
Tarot Deck Unique 78 Floral Tarot Cards with Guidebook Modern Witch Tarot for Beginners and Experienced Readers Divination and Spiritual Growth Tool
- Price
- £13.35
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago
YIMINGOUFEI English Ryder Waite Tarot 78+2 PET Cards Mirrored Backs
- Price
- £21.92
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 7mo ago
Cat Tarot Cards for Beginners Cats Rule The Earth Tarot Deck 78 English Tarot Cards Party Games Mysterious Gift for Friend
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 8mo ago
SUNHHX Tarot Cards Set 78 Surface Laser Tarot Cards with English Instructions Book for Beginners (English Edition)
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 2,866
- Age
- 4y ago
Newest
by launch dateYIMINGOUFEI English Ryder Waite Tarot 78+2 PET Cards Mirrored Backs
- Price
- £21.92
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 7mo ago
Cat Tarot Cards for Beginners Cats Rule The Earth Tarot Deck 78 English Tarot Cards Party Games Mysterious Gift for Friend
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 8mo ago
Tarot Deck Unique 78 Floral Tarot Cards with Guidebook Modern Witch Tarot for Beginners and Experienced Readers Divination and Spiritual Growth Tool
- Price
- £13.35
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago
Celestial Tarot Deck Tarot Cards with Guidebook Tarot Cards for Beginners Shadow and Light Divination Deck for Self-Discovery
- Price
- £15.45
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 8mo ago
LIGHTOF JUSTICE 78-Card Deck of Original Art - Intuitive Fortune Telling & Divination for Beginners & Experts Premium Cardstock Gift Box
- Price
- £13.73
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
28
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
29%
- kujootone18%
- SOL16%
- Qualis10%
- IXIGER10%
- Smoostart10%
- YIMINGOUFEI7%
Tarot Cards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Tarot Cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tarot cards505K/yr
- tarot cards deck165K/yr
- tarot cards for beginners48K/yr
- tarot card decks19K/yr
- tarot cards with meanings on them12K/yr
- tarot card11K/yr
- tarrot cards5K/yr
- tarot cards and book for beginners set12K/yr
What reviews say buyers love and hate about Tarot Cards
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Amazing quality”
“Beautiful cards I love them thanks”
“Good Value”
“Easy to handle”
“Kept true to the original design”
What buyers complain about
55% of reviews“its more that its almost impossible to keep hold of them”
“Tiny cards and print was not good”
“78 cards and small guide booklet”
“clearly the quality control is awful”
“the description is false advertising”
Tarot Cards return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tarot Cards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
