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Tarot Cards

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -6.0% this quarter, so Tarot Cards is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£385K/yr777K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
45%top-5 click share · 19 brands · 28 sellers

Flapen Score

Tarot Cards against its category

The dotted line is the Toys & Games average. Past it, Tarot Cards is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tarot Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tarot Cards 777K times last year and spent an estimated £385K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.

Searches, last 12 months
777K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
4.0%
Market size, estimated
£385Ka year
Peak month
December2.0× the quietest month
Top search term
tarot cards505K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £5.58 to £21.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £12.40 that is £9K to £12K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£5.58–£21.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Games & Accessories. It carries 958 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#168in Games & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
958per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tarot Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

29%

  • kujootone18%
  • SOL16%
  • Qualis10%
  • IXIGER10%
  • Smoostart10%
  • YIMINGOUFEI7%

Demand

Tarot Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Tarot Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tarot cards505K/yr
  • tarot cards deck165K/yr
  • tarot cards for beginners48K/yr
  • tarot card decks19K/yr
  • tarot cards with meanings on them12K/yr
  • tarot card11K/yr
  • tarrot cards5K/yr
  • tarot cards and book for beginners set12K/yr

Reviews and returns

What reviews say buyers love and hate about Tarot Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip12%−0.06

its more that its almost impossible to keep hold of them

extremely slippery to use/hold - which would be a consideration if you plan to use them regularly

very slippery to handle

Print Quality8%−0.07

Tiny cards and print was not good

Cheaply printed, bad fonts, cards felt orrible to hold

The print isn't great quality

Instructions/User Manual/Troubleshooting7%

78 cards and small guide booklet

doesn't have a guide

No actual guidebook

Quality-Overall6%+0.83

clearly the quality control is awful

The quality of the card is poor

Awful quality

Advertised Vs Actual Product6%−0.05

the description is false advertising

Falsely advertised

it's incorrect all the same

Love

Quality-Overall22%+0.83

Amazing quality

Good quality cards

The cards feel genuinely high quality

Collectibles12%+1.16

Beautiful cards I love them thanks

Great card set

Great cards

Value For Money10%+0.34

Good Value

Well worth the money

Good value for money

Ease Of Use8%+0.37

Easy to handle

Easy to read

Easy to use

Design-Overall6%+0.34

Kept true to the original design

the designs are lovely

amazing design

Return

0.8% Return rate 33% Fixable by listing

Quality-Overall22%▆█▇▅▅▅

clearly the quality control is awful

The quality of the card is poor

Awful quality

Size-Overall14%▇█▅▃▄▆

They are too large

the font is so small I feel like I am looking through a microscope just to see what the fool card means

They are quite large though

Advertised Vs Actual Product8%█▁▃▁▅▅

the description is false advertising

Falsely advertised

it's incorrect all the same

Defective Material/Parts7%▁▅▄█▄▅
Instructions/User Manual/Troubleshooting5%▁▁▄█▁▅

78 cards and small guide booklet

doesn't have a guide

No actual guidebook

FAQ

Common Tarot Cards questions

Answered from the same tracked data.