tarot cards
Worth a lookShows low returns (0.8%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good958.19avg incumbent reviews — the moat a new listing must climb
Market size
Good£385K£385K/yr · 777K searches
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.58–£21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tarot cards is a £385K/yr Amazon United Kingdom market (777K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
tarot cards market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £310K–£372K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
29%
- kujootone18%
- SOL16%
- Qualis10%
- IXIGER10%
- Smoostart10%
- YIMINGOUFEI7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top tarot cards search terms
- tarot cards505K/yr
- tarot cards deck165K/yr
- tarot cards for beginners48K/yr
- tarot card decks19K/yr
- tarot cards with meanings on them12K/yr
- tarot card11K/yr
- tarrot cards5K/yr
- tarot cards and book for beginners set12K/yr
Top tarot cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOL 78pk Original Tarot Card Deck with Guide Book - Vintage Style Cards
SOL£6.424.3★416 rev
Tarot Cards Deck with Guide Book & Linen Carry Bag - 78 Classic Original Tarot Cards for Fortune Telling - Ideal for Beginners to Experts with Meanings Included
kujootone£8.544.6★366 rev
IXIGER Tarot Cards Deck with Guide Book Tarot Cards for Beginners Tarot Cards Set 78 Pcs Classic Tarot Cards Deck for Expert Readers with Black Velvet Pouch Bag
IXIGER£9.184.6★586 rev
Smoostart Pink Holographic Tarot Cards with Meanings Tarot Cards Deck with Guidebook for Beginners Keywords Element Planet Zodiac Chakra Yes or No Musical Pitch Numerology Hebrew Alphabet
Smoostart£11.064.6★7,102 rev
Qualis 78 PCS Original Tarot Cards And Book For Beginners Set | Deck with 100 Page Guide Book | Tarot Card Set By Pamela Colman - Smith-Waite Rider Deck For Beginners
Qualis£9.154.4★45 rev
Newest
by launch date
YIMINGOUFEI English Ryder Waite Tarot 78+2 PET Cards Mirrored Backs
YIMINGOUFEI£21.9228 rev
Cat Tarot Cards for Beginners Cats Rule The Earth Tarot Deck 78 English Tarot Cards Party Games Mysterious Gift for Friend
Bonhoom£8.115 rev
Tarot Deck Unique 78 Floral Tarot Cards with Guidebook Modern Witch Tarot for Beginners and Experienced Readers Divination and Spiritual Growth Tool
BAIYOOBAI£13.3520 rev
Celestial Tarot Deck Tarot Cards with Guidebook Tarot Cards for Beginners Shadow and Light Divination Deck for Self-Discovery
QCFQCF£15.4526 rev
LIGHTOF JUSTICE 78-Card Deck of Original Art - Intuitive Fortune Telling & Divination for Beginners & Experts Premium Cardstock Gift Box
LIGHTOF JUSTICE£13.7319 rev
Trending
90-day click momentumCelestial Tarot Deck Tarot Cards with Guidebook Tarot Cards for Beginners Shadow and Light Divination Deck for Self-Discovery
QCFQCF£15.454.8★
Tarot Deck Unique 78 Floral Tarot Cards with Guidebook Modern Witch Tarot for Beginners and Experienced Readers Divination and Spiritual Growth Tool
BAIYOOBAI£13.354.9★
YIMINGOUFEI English Ryder Waite Tarot 78+2 PET Cards Mirrored Backs
YIMINGOUFEI£21.924.8★
Cat Tarot Cards for Beginners Cats Rule The Earth Tarot Deck 78 English Tarot Cards Party Games Mysterious Gift for Friend
Bonhoom£8.114.4★
SUNHHX Tarot Cards Set 78 Surface Laser Tarot Cards with English Instructions Book for Beginners (English Edition)
SUNHHX£7.644.5★
What buyers say about tarot cards
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Beautiful cards I love them thanks”
“Good Value”
“Easy to handle”
“Kept true to the original design”
“The colours are so vibrant”
“Nice size”
“clear instructions”
“Perfect fit for Beginners”
“Does the product work as advertised/expected: Yes”
What buyers complain about
“its more that its almost impossible to keep hold of them”
“Tiny cards and print was not good”
“78 cards and small guide booklet”
“clearly the quality control is awful”
“the description is false advertising”
“It very thin”
“Poor colour rendering”
“They are too large”
“Hard to Read”
“Doesn't stick like most new ones”
Top return reasons
Common questions
- Is tarot cards profitable to sell on Amazon United Kingdom?
- The niche generates £385K/yr across 31 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the tarot cards niche?
- 19 brands and 28 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in tarot cards?
- Top complaints mined from reviews: Grip, Print Quality, Instructions/User Manual/Troubleshooting. The return rate is 0.8%.
- When does demand for tarot cards peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the tarot cards niche?
- Listings span £5.58–£21.92; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.