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Tank

Maybe

Products sell for $27.45 on average, inside the sweet spot. But demand is soft, at -42.6% this quarter, so Tank is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£33K/yr181K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
31%top-5 click share · 36 brands · 47 sellers

Flapen Score

Tank against its category

The dotted line is the Toys & Games average. Past it, Tank is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tank market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tank 181K times last year and spent an estimated £33K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
0.7%
Market size, estimated
£33Ka year
Peak month
January6.9× the quietest month
Top search term
tank128K searches a year

02 · Price

A sale here is worth £27.45.

Listings sell for £27.45 on average, from £5.46 to £185.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.45 that is £0 to £3K a year per listing.

Average price
£27.45inside the $15 to $100 sweet spot
Price range
£5.46–£185.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #527 within Building & Construction Toys. It carries 614 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
9.9%
Average rank
#527in Building & Construction Toys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
614per listing
Listings tracked
54

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Tank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

47

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

31%

Top 20: 69%

Open market

52%

  • SUUKSESS10%
  • XDUOYJOY10%
  • Crelloci9%
  • kaim6%
  • Amazon Essentials6%
  • TOYANDONA6%

Demand

Tank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Tank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tank128K/yr
  • tanks20K/yr
  • toy tank11K/yr
  • tank toy9K/yr
  • army tank5K/yr
  • toy tanks for boys4K/yr
  • toy tanks5K/yr

Reviews and returns

What reviews say buyers love and hate about Tank

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%

are cheaper too makes no sense there selling rubbish

I thought it was too expensive for the product

Expensive

Shooting9%−0.06

Decided not to use gun ammunition as it could prove to be a choking hazard

the big let down is that the balls don't shoot out at all

Doesn't shoot

Quality-Overall8%+1.13

Poor quality

Rubbish

Quality isnt good atall

Durability7%−0.04

Broke after a month

Won't last 5 minutes

still fell apart

Material Quality6%−0.05

Poor design poor materials

Weird material

Very odd material

Love

Quality-Overall24%+1.13

The build quality is reassuringly solid

Cards are good quality

Excellent product

Fun/Entertainment Experience12%+0.41

Lots of hours of fun

Brilliant toy

This kit was a very fun build

Value For Money12%

well worth the money

Great for that price too

Excellent value for money

Design-Overall6%0.00

Great design

Once built, the model looks impressive on display

a great build

Size-Overall5%+0.26

The fit is great, it's snug

the bricks fit nicely

Its a good size

Return

1.3% Return rate 73% Fixable by listing

Size-Overall48%▅▆█▅▆▇
Defective Material/Parts7%▁▁▃▆█▆
Color6%▁▆▁█▄▇
Quality-Overall6%▅▃▁█▄▂

Poor quality

Rubbish

Quality isnt good atall

Arm Fit3%▁▁▁▁▁█

FAQ

Common Tank questions

Answered from the same tracked data.