tank
Worth a lookShows a sweet-spot price point ($27.45 avg), but soft demand (-42.6% this quarter) keeps it on the watch list.
Avg price
Incredible£27.45avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good614.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£5.46–£185.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£33K£33K/yr · 181K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tank is a £33K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
tank market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £27K–£34K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #527
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 9.9%
- Avg brand age
- 36 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
47
Top-5 brand share
42%
Top 20: 87%
Top-5 click share
31%
Top 20: 69%
Open market
52%
- SUUKSESS10%
- XDUOYJOY10%
- Crelloci9%
- kaim6%
- Amazon Essentials6%
- TOYANDONA6%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -42.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×
Top tank search terms
- tank128K/yr
- tanks20K/yr
- toy tank11K/yr
- tank toy9K/yr
- army tank5K/yr
- toy tanks for boys4K/yr
- toy tanks5K/yr
Top tank products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crelloci Diecast Fighter Jet Toy Tank 5PCS Set-Pull Back Army Military Toys Metal Vehicles Airplanes Playset Plane Camouflage Air Force for Kids Boys Girls
Crelloci£16.204.4★33 rev
TOYANDONA Army Tank Toy for Boys: Mini Army Vehicles Toy Model for Kids Toddlers Boys - Kids Play Fighting Vehicles for Christmas Birthday Gifts Camouflage Green
TOYANDONA£12.204.2★63 rev
XDUOYJOY Military Tank Toy Sets Army Toys with 7 Vehicles Army Men Trucks Helicopter Birthday Gift for Boys Age 4-7 Easy to Store
XDUOYJOY£19.324.6★406 rev
kaim 1/24 RC Tank Remote Control Tank for Boys with Smoke Lights & Sounds 2.4GHz Ger Leopard II Army Model Military Toys Gift for Kids Ages 6+
kaim£32.534.2★236 rev
SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue
SUUKSESS£13.744.4★68 rev
Newest
by launch date
PINSPARK Mens Ribbed Gym Vest Breathable Sleeveless Tank Top Dark Grey L
PINSPARK£9.33186 rev
SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue
SUUKSESS£13.7468 rev
SUUKSESS Women Sexy Square Neck Tank Top Summer Y18K Going Out Basic Cami Shirt Navy Blue
SUUKSESS£13.2068 rev
Reobrix M4A3E8 Sherman Tank Model Kit for Adults World of Tanks Licensed
Reobrix£31.40321 rev
Hitish RC Tank that Shoots for Kids Adults 2.4G Remote Control Army Tank Toys with Auto Demo Sound Light Smoke 13 Channel Military Vehicles Model Gift for Boys Army Green
Hitish£43.03171 rev
Trending
90-day click momentumPINSPARK Mens Ribbed Gym Vest Breathable Sleeveless Tank Top Dark Grey L
PINSPARK£9.334.3★
Amazon Essentials Womens Slim-fit Tank Pack of 4 Black/Dark Olive/Navy/White L
Amazon Essentials£16.814.6★
SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue
SUUKSESS£13.744.4★
Reobrix M4A3E8 Sherman Tank Model Kit for Adults World of Tanks Licensed
Reobrix£31.404.4★
Sluban Italy Army - Carro Veloce 33 Tankette
Sluban£5.704.5★
What buyers say about tank
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is reassuringly solid”
“Lots of hours of fun”
“well worth the money”
“Great design”
“The fit is great, it's snug”
“instructions are clear”
“Good strong toy”
“As advertised”
“Best xmas present”
“No pierces were broken”
What buyers complain about
“are cheaper too makes no sense there selling rubbish”
“Decided not to use gun ammunition as it could prove to be a choking hazard”
“Poor quality”
“Broke after a month”
“Poor design poor materials”
“My Grandson was very disappointed,poor quality,flimsy”
“It's very thin”
“Not designed for reptiles it doesn't hold heat”
“just seen the tape has come apart at the bottom on one side so sand etc is leaking onto my floor”
“The instructions generally are broken up into several stages”
Top return reasons
Common questions
- Is tank profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 54 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -42.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tank niche?
- 36 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in tank?
- Top complaints mined from reviews: Value For Money, Shooting, Quality-Overall. The return rate is 1.3%.
- When does demand for tank peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the tank niche?
- Listings span £5.46–£185.93; the average listing price is £27.45 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.