Tank
MaybeProducts sell for $27.45 on average, inside the sweet spot. But demand is soft, at -42.6% this quarter, so Tank is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £33K/yr181K searches / yr
- 90-day growth
- -42.6%search demand this quarter
- Competition
- 31%top-5 click share · 36 brands · 47 sellers
Flapen Score
Tank against its category
The dotted line is the Toys & Games average. Past it, Tank is stronger. Inside it, weaker.
Market
The Tank market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tank 181K times last year and spent an estimated £33K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -42.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £33Ka year
- Peak month
- January6.9× the quietest month
- Top search term
- tank128K searches a year
02 · Price
A sale here is worth £27.45.
Listings sell for £27.45 on average, from £5.46 to £185.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.45 that is £0 to £3K a year per listing.
- Average price
- £27.45inside the $15 to $100 sweet spot
- Price range
- £5.46–£185.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #527 within Building & Construction Toys. It carries 614 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 9.9%
- Average rank
- #527in Building & Construction Toys
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 614per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 3 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Tank products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crelloci Diecast Fighter Jet Toy Tank 5PCS Set-Pull Back Army Military Toys Metal Vehicles Airplanes Playset Plane Camouflage Air Force for Kids Boys Girls
- Price
- £16.20
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 3y ago

TOYANDONA Army Tank Toy for Boys: Mini Army Vehicles Toy Model for Kids Toddlers Boys - Kids Play Fighting Vehicles for Christmas Birthday Gifts Camouflage Green
- Price
- £12.20
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 6y ago

XDUOYJOY Military Tank Toy Sets Army Toys with 7 Vehicles Army Men Trucks Helicopter Birthday Gift for Boys Age 4-7 Easy to Store
- Price
- £19.32
- Rating
- 4.6/5
- Reviews
- 406
- Age
- 4y ago

kaim 1/24 RC Tank Remote Control Tank for Boys with Smoke Lights & Sounds 2.4GHz Ger Leopard II Army Model Military Toys Gift for Kids Ages 6+
- Price
- £32.53
- Rating
- 4.2/5
- Reviews
- 236
- Age
- 3y ago

SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue
- Price
- £13.74
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 10mo ago
Trending
90-day click momentum
PINSPARK Mens Ribbed Gym Vest Breathable Sleeveless Tank Top Dark Grey L
- Price
- £9.33
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 6mo ago

Amazon Essentials Womens Slim-fit Tank Pack of 4 Black/Dark Olive/Navy/White L
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 1,807
- Age
- 2y ago

SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue
- Price
- £13.74
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 10mo ago

Reobrix M4A3E8 Sherman Tank Model Kit for Adults World of Tanks Licensed
- Price
- £31.40
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 1y ago

Sluban Italy Army - Carro Veloce 33 Tankette
- Price
- £5.70
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 6y ago
Newest
by launch date
PINSPARK Mens Ribbed Gym Vest Breathable Sleeveless Tank Top Dark Grey L
- Price
- £9.33
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 6mo ago

SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue
- Price
- £13.74
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 10mo ago

SUUKSESS Women Sexy Square Neck Tank Top Summer Y18K Going Out Basic Cami Shirt Navy Blue
- Price
- £13.20
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 10mo ago

Reobrix M4A3E8 Sherman Tank Model Kit for Adults World of Tanks Licensed
- Price
- £31.40
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 1y ago

Hitish RC Tank that Shoots for Kids Adults 2.4G Remote Control Army Tank Toys with Auto Demo Sound Light Smoke 13 Channel Military Vehicles Model Gift for Boys Army Green
- Price
- £43.03
- Rating
- 4.3/5
- Reviews
- 171
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
47
Top-5 brand share
42%
Top 20: 87%
Top-5 click share
31%
Top 20: 69%
Open market
52%
- SUUKSESS10%
- XDUOYJOY10%
- Crelloci9%
- kaim6%
- Amazon Essentials6%
- TOYANDONA6%
Demand
Tank search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Tank search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tank128K/yr
- tanks20K/yr
- toy tank11K/yr
- tank toy9K/yr
- army tank5K/yr
- toy tanks for boys4K/yr
- toy tanks5K/yr
Reviews and returns
What reviews say buyers love and hate about Tank
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
are cheaper too makes no sense there selling rubbish
I thought it was too expensive for the product
Expensive
Decided not to use gun ammunition as it could prove to be a choking hazard
the big let down is that the balls don't shoot out at all
Doesn't shoot
Poor quality
Rubbish
Quality isnt good atall
Broke after a month
Won't last 5 minutes
still fell apart
Poor design poor materials
Weird material
Very odd material
Love
The build quality is reassuringly solid
Cards are good quality
Excellent product
Lots of hours of fun
Brilliant toy
This kit was a very fun build
well worth the money
Great for that price too
Excellent value for money
Great design
Once built, the model looks impressive on display
a great build
The fit is great, it's snug
the bricks fit nicely
Its a good size
Return
1.3% Return rate 73% Fixable by listing
Poor quality
Rubbish
Quality isnt good atall
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tank questions
Answered from the same tracked data.









