How competitive is the Tank niche on Amazon United Kingdom?

36 brands and 47 sellers compete in Tank on Amazon United Kingdom. The top 5 Tank products take 31% of clicks and its top 5 brands hold 42% of demand.

What do buyers complain about in Tank?

Tank buyers on Amazon United Kingdom complain most about Value For Money, Shooting, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Tank niche?

Tank sells for £27.45 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.46–£185.93. The average incumbent carries 614 reviews — the moat a new listing must climb.

Tank

Tank shows a sweet-spot price point ($27.45 avg), but soft demand (-42.6% this quarter) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Tank profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tank is a £33K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.

Tank: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -42.6% over the last 90 days and 0.7% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr1K

Search volume / yr-42.6%181K

Conversion rate0.7%

Avg price£27.45

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers36 · 47

Top-5 product click share31%

Open market58%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 54 products

Top Tank products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Crelloci Diecast Fighter Jet Toy Tank 5PCS Set-Pull Back Army Military Toys Metal Vehicles Airplanes Playset Plane Camouflage Air Force for Kids Boys Girls

Price: £16.20
Rating: 4.4/5
Reviews: 33
Age: 3y ago

TOYANDONA Army Tank Toy for Boys: Mini Army Vehicles Toy Model for Kids Toddlers Boys - Kids Play Fighting Vehicles for Christmas Birthday Gifts Camouflage Green

Price: £12.20
Rating: 4.2/5
Reviews: 63
Age: 6y ago

XDUOYJOY Military Tank Toy Sets Army Toys with 7 Vehicles Army Men Trucks Helicopter Birthday Gift for Boys Age 4-7 Easy to Store

Price: £19.32
Rating: 4.6/5
Reviews: 406
Age: 4y ago

kaim 1/24 RC Tank Remote Control Tank for Boys with Smoke Lights & Sounds 2.4GHz Ger Leopard II Army Model Military Toys Gift for Kids Ages 6+

Price: £32.53
Rating: 4.2/5
Reviews: 236
Age: 3y ago

SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue

Price: £13.74
Rating: 4.4/5
Reviews: 68
Age: 10mo ago

Newest

by launch date

PINSPARK Mens Ribbed Gym Vest Breathable Sleeveless Tank Top Dark Grey L

Price: £9.33
Rating: 4.3/5
Reviews: 186
Age: 6mo ago

SUUKSESS Women Sexy Square Neck Tank Top Summer Y17K Going Out Basic Cami Shirt Navy Blue

Price: £13.74
Rating: 4.4/5
Reviews: 68
Age: 10mo ago

SUUKSESS Women Sexy Square Neck Tank Top Summer Y18K Going Out Basic Cami Shirt Navy Blue

Price: £13.20
Rating: 4.4/5
Reviews: 68
Age: 10mo ago

Reobrix M4A3E8 Sherman Tank Model Kit for Adults World of Tanks Licensed

Price: £31.40
Rating: 4.4/5
Reviews: 321
Age: 1y ago

Hitish RC Tank that Shoots for Kids Adults 2.4G Remote Control Army Tank Toys with Auto Demo Sound Light Smoke 13 Channel Military Vehicles Model Gift for Boys Army Green

Price: £43.03
Rating: 4.3/5
Reviews: 171
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

31%

Top 20: 69%

Open market

52%

SUUKSESS10%
XDUOYJOY10%
Crelloci9%
kaim6%
Amazon Essentials6%
TOYANDONA6%

Tank demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume181KCVR0.7%Products54Brands36Top 5 Brands42%OOS Rate9.9%Rating4.3★Reviews614Avg BSR#527

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×

Top Tank search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tank128K/yr -51.6%0.1% conv.
tanks20K/yr -9.4%0.4% conv.
toy tank11K/yr -18.9%1.0% conv.
tank toy9K/yr -3.2%1.3% conv.
army tank5K/yr -3.4%1.4% conv.
toy tanks for boys4K/yr +8.5%2.1% conv.
toy tanks5K/yr -33.9%0.5% conv.

What reviews say buyers love and hate about Tank

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Quality-Overall24%

“The build quality is reassuringly solid”

Fun/Entertainment Experience12%

“Lots of hours of fun”

Value For Money12%

“well worth the money”

Design-Overall6%

“Great design”

Size-Overall5%

“The fit is great, it's snug”

What buyers complain about

65% of reviews

Value For Money13%

“are cheaper too makes no sense there selling rubbish”

Shooting9%

“Decided not to use gun ammunition as it could prove to be a choking hazard”

Quality-Overall8%

“Poor quality”

Durability7%

“Broke after a month”

Material Quality6%

“Poor design poor materials”

Tank return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

48%

2Defective Material/Parts

3Color

4Quality-Overall

5Arm Fit

Common Tank questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tank 51/100 on Amazon United Kingdom — Worth a look. The niche generates £33K/yr across 54 tracked products. 3 of 14 products launched in the last 360 days are still selling. Search demand moved -42.6% over the last 90 days.