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Tangle Fidget Toy

Fail

Prices span $3.30–$9.13, mostly outside the sweet spot, so Tangle Fidget Toy is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£49K/yr208K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
40%top-5 click share · 20 brands · 30 sellers

Flapen Score

Tangle Fidget Toy against its category

The dotted line is the Toys & Games average. Past it, Tangle Fidget Toy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tangle Fidget Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tangle Fidget Toy 208K times last year and spent an estimated £49K. The top 5 brands take 76% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
3.7%
Market size, estimated
£49Ka year
Peak month
December1.8× the quietest month
Top search term
tangle fidget toy78K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £3.30 to £9.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.29 that is £629 to £2K a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£3.30–£9.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£629–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #448 within Novelty & Gag Toys. It carries 161 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
21.1%
Average rank
#448in Novelty & Gag Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Tangle Fidget Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

30

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

40%

Top 20: 90%

Open market

20%

  • Tangle53%
  • Scettar7%
  • Stellastar7%
  • BAIYSFFG6%
  • Siliget5%
  • YouthLoxus4%

Demand

Tangle Fidget Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Tangle Fidget Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tangle fidget toy78K/yr
  • tangle78K/yr
  • tangle fidget17K/yr
  • tangles9K/yr
  • tangle toy8K/yr
  • fidget tangle5K/yr
  • tangle therapy6K/yr
  • tangles fidget toys4K/yr
  • tangle toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Tangle Fidget Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.23

Falls apart

Breaks easily

Break immediately

Size-Overall13%−0.05

Very loose

Material Quality6%−0.02

Cheap material don't waste your money

Ease Of Use6%−0.02

No use at all

Value For Money4%+0.90

Not the cheapest

Love

Quality-Overall20%+1.38

Great variety

great value and quality

Nice item

Color14%+0.64

Good quality and colours

nice bright colours

Lovely variety of colours and they are easy to use, and very durable

Fun/Entertainment Experience13%+0.82

Really pleasant and calming to fidget with, would highly recommend

Great fidget toy

Happy to recommend this great fidget toy for kids and adults

Value For Money11%+0.90

Good value and well made

they are great price

Definitely worth the price

Educational-Overall9%+0.01

Really useful in learning situations

They're quiet and they help children concentrate on listening to instruction

Return

0.3% Return rate 22% Fixable by listing

Defective Material/Parts27%█▇▇▁▁▂
Durability22%▁▅▂█▁▂

Falls apart

Breaks easily

Break immediately

Quality-Overall14%▁▃▁▁█▃
Color14%▁▁▅▁▁█

the pink one didn't

perhaps not the pink one

Size-Overall8%▁▁█▁▁▇

Very loose

FAQ

Common Tangle Fidget Toy questions

Answered from the same tracked data.