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Tangle Fidget Toy

Fail

Prices span $3.30–$9.13, mostly outside the sweet spot, so Tangle Fidget Toy is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£49K/yr208K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
40%top-5 click share · 20 brands · 30 sellers

Flapen Score

Tangle Fidget Toy against its category

The dotted line is the Toys & Games average. Past it, Tangle Fidget Toy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tangle Fidget Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tangle Fidget Toy 208K times last year and spent an estimated £49K. The top 5 brands take 76% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
3.7%
Market size, estimated
£49Ka year
Peak month
December1.8× the quietest month
Top search term
tangle fidget toy78K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £3.30 to £9.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.29 that is £629 to £2K a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£3.30–£9.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£629–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #448 within Novelty & Gag Toys. It carries 161 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
21.1%
Average rank
#448in Novelty & Gag Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
32

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Tangle Fidget Toy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

30

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 90%

Open market

20%

  • Tangle53%
  • Scettar7%
  • Stellastar7%
  • BAIYSFFG6%
  • Siliget5%
  • YouthLoxus4%

Demand

Tangle Fidget Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Tangle Fidget Toy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tangle fidget toy78K/yr
  • tangle78K/yr
  • tangle fidget17K/yr
  • tangles9K/yr
  • tangle toy8K/yr
  • fidget tangle5K/yr
  • tangle therapy6K/yr
  • tangles fidget toys4K/yr
  • tangle toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Tangle Fidget Toy

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Durability”
0.3%of orders come back
“Falls apart”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tangle Fidget Toy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data