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Tamiya Extra Thin Cement

Fail

The top 5 brands take 100% of clicks, so Tamiya Extra Thin Cement is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£100K/yr61K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
94%top-5 click share · 3 brands · 27 sellers

Flapen Score

Tamiya Extra Thin Cement against its category

The dotted line is the Toys & Games average. Past it, Tamiya Extra Thin Cement is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tamiya Extra Thin Cement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tamiya Extra Thin Cement 61K times last year and spent an estimated £100K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
15.4%
Market size, estimated
£100Ka year
Peak month
January1.6× the quietest month
Top search term
tamiya extra thin cement57K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £6.71 to £17.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £10.67 that is £8K to £11K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£6.71–£17.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #16 within Hobbies. It carries 2,194 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
25%
Out of stock, average day
12.5%
Average rank
#16in Hobbies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,194per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Tamiya Extra Thin Cement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Tamiya69%
  • Generic29%
  • Best Price Square2%
  • Open — no brand owns it (0%)

Demand

Tamiya Extra Thin Cement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Tamiya Extra Thin Cement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness42%−0.04

This stuff doesn't glue anything

Doesn't appear to stick anything

Sticky

Advertised Vs Actual Product8%−0.04

Misleading information

Paint Quality8%−0.06

now I have to flood the part [destroying any paint finish there]

Thickness8%+0.24

Its really thin

Very thin, obviously, takes a while to hold, not so obviously

Strength8%−0.06

not very strong

Not the best Not very strong

Love

Adhesion/Stickiness43%−0.04

Great adhesion, fast setting,easy to use and clean up

Great adhesive, i use nothing else now

Great glue

Quality-Overall12%+1.20

Perfect for fine detail modelling

The stuff is brilliant

Excellent product

Value For Money7%+0.68

worth the money

Great value for money

Good value

Ease Of Use6%+0.64

easy to use

Easy to work with

so is very easy to use

Efficiency5%+0.49

Works great

Works well

Return

0.1% Return rate 3% Fixable by listing

Adhesion/Stickiness34%▁█▅▆▅▄

This stuff doesn't glue anything

Doesn't appear to stick anything

Sticky

Leak-Proof20%▁▁█▇▅▅

leaked in my bag

Functionality-Overall20%▁▁█▆▄█
Smell6%▁█▁▁▅▄
Defective Material/Parts4%▁█▁▁▁▆

FAQ

Common Tamiya Extra Thin Cement questions

Answered from the same tracked data.