Tamiya
FailThe top 5 brands take 97% of clicks, so Tamiya is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £82K/yr339K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 19%top-5 click share · 10 brands · 110 sellers
Flapen Score
Tamiya against its category
The dotted line is the Toys & Games average. Past it, Tamiya is stronger. Inside it, weaker.
Market
The Tamiya market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tamiya 339K times last year and spent an estimated £82K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £82Ka year
- Top search term
- tamiya119K searches a year
02 · Price
A sale here is worth £25.04.
Listings sell for £25.04 on average, from £4.07 to £504.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.04 that is £0 to £3K a year per listing.
- Average price
- £25.04inside the $15 to $100 sweet spot
- Price range
- £4.07–£504.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #267 within Hobbies. It carries 800 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 83%
- Out of stock, average day
- 1.0%
- Average rank
- #267in Hobbies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 800per listing
- Listings tracked
- 99
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Tamiya products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tamiya German Panther Medium Tank - 1:35 Plastic Model Kit 35065
- Price
- £14.45
- Rating
- 4.5/5
- Reviews
- 2,083
- Age
- 23y ago

Tamiya Extra Thin Cement 40ml Bottle
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 3y ago

Tamiya Extra Thin Liquid Cement Glue with Applicator Brush - 40ml Bottle - 87038
- Price
- £7.20
- Rating
- 4.7/5
- Reviews
- 15,445
- Age
- 13y ago

Tamiya British SAS Jeep - 1:35 Plastic Model Kit 35033
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 823
- Age
- 18y ago

Tamiya Sharp Pointed Side Cutter For Plastic - Slim Jaw - 74123
- Price
- £25.03
- Rating
- 4.8/5
- Reviews
- 5,345
- Age
- 11y ago
Trending
estimated 90-day click momentum
Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly
- Price
- £15.10
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 7mo ago

Italeri 6572 6572S 1:35 German SdKfz. 234/2 Puma 8-Wheel Faithful Replica Model Building Plastic Kit Crafts Hobby Gluing Model Kit Assembly Unpainted Multi-Coloured
- Price
- £23.67
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4y ago

TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

Tamiya Extra Thin Cement 40ml Bottle
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 3y ago

Italeri 510006513-1:35 M923 Hillbilly Gun Truck
- Price
- £22.33
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 12y ago
Newest
by launch date
Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly
- Price
- £15.10
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 7mo ago

Tamiya Juice Enamel Black
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 2y ago

Tamiya Extra Thin Cement 40ml Bottle
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 3y ago

TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

TAMIYA 35380 1:35 Brit. Panzer Comet A34 - Faithful Replica Model Making Plastic kit Hobby Gluing Plastic kit Assembly unpainted
- Price
- £35.95
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
110
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
19%
Top 20: 46%
Open market
2%
- Tamiya77%
- Italeri16%
- Airfix2%
- Generic2%
- Hobbyboss1%
- Marauder Tactical1%
- Open — no brand owns it (4 brands, 2%)
Demand
Tamiya search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tamiya search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tamiya119K/yr
- tamiya 1/35 military model kits69K/yr
- 1/35 military model kits64K/yr
- tamiya 1/3515K/yr
- 1/3512K/yr
- 1 35 scale military models13K/yr
- 1/35 model kits11K/yr
- tamiya models12K/yr
- tamiya military model kits10K/yr
- zvezda 1/358K/yr
Reviews and returns
What reviews say buyers love and hate about Tamiya
We read the reviews and the return reasons for every product selling here.
“This stuff doesn't glue anything”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamiya questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









