tamiya
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible£25.04avg listing price — sweet spot $15–$100
Review moat
Good799.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 339K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.07–£504.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tamiya is a £82K/yr Amazon United Kingdom market (339K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
tamiya market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £50K–£63K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 16%
- Out of stock
- 1.0%
- Avg brand age
- 51 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
110
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
19%
Top 20: 46%
Open market
2%
- Tamiya77%
- Italeri16%
- Airfix2%
- Generic2%
- Hobbyboss1%
- Marauder Tactical1%
- Open — no brand owns it (4 brands, 2%)
Demand
Weekly Amazon search volume, last 17 weeks — -13.5% search growth over the last 90 days.Top tamiya search terms
- tamiya119K/yr
- tamiya 1/35 military model kits69K/yr
- 1/35 military model kits64K/yr
- tamiya 1/3515K/yr
- 1/3512K/yr
- 1 35 scale military models13K/yr
- 1/35 model kits11K/yr
- tamiya models12K/yr
- tamiya military model kits10K/yr
- zvezda 1/358K/yr
Top tamiya products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tamiya German Panther Medium Tank - 1:35 Plastic Model Kit 35065
Tamiya£14.454.5★2,083 rev
Tamiya Extra Thin Cement 40ml Bottle
Tamiya£6.714.8★890 rev
Tamiya Extra Thin Liquid Cement Glue with Applicator Brush - 40ml Bottle - 87038
Tamiya£7.204.7★15,445 rev
Tamiya British SAS Jeep - 1:35 Plastic Model Kit 35033
Tamiya£9.744.6★823 rev
Tamiya Sharp Pointed Side Cutter For Plastic - Slim Jaw - 74123
Tamiya£25.034.8★5,345 rev
Newest
by launch date
Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly
Italeri£15.104 rev
Tamiya Juice Enamel Black
Tamiya£9.04677 rev
Tamiya Extra Thin Cement 40ml Bottle
Tamiya£6.71890 rev
TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)
Generic£12.2698 rev
TAMIYA 35380 1:35 Brit. Panzer Comet A34 - Faithful Replica Model Making Plastic kit Hobby Gluing Plastic kit Assembly unpainted
Tamiya£35.95157 rev
Trending
90-day click momentumItaleri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly
Italeri£15.103.7★
Italeri 6572 6572S 1:35 German SdKfz. 234/2 Puma 8-Wheel Faithful Replica Model Building Plastic Kit Crafts Hobby Gluing Model Kit Assembly Unpainted Multi-Coloured
Italeri£23.674.5★
TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)
Generic£12.264.6★
Tamiya Extra Thin Cement 40ml Bottle
Tamiya£6.714.8★
Italeri 510006513-1:35 M923 Hillbilly Gun Truck
Italeri£22.334.5★
What buyers say about tamiya
What buyers praise and complain about, mined from review topics.What buyers love
“The stuff is brilliant”
“Good price”
“Great adhesion, fast setting,easy to use and clean up”
“It is nicely designed”
“The assembly was fairly simple”
“As ordered and on time”
“easy to use”
“Excellent motor”
“Very effective”
“Fun building”
What buyers complain about
“This stuff doesn't glue anything”
“Definitely needs better quality assurance”
“Avoid its not worth the price”
“the track links don't fit well at all into each other”
“The instructions aren't very good”
“Its really thin”
“Does not function as it should”
“can break if you touch without care”
“leaked in my bag”
“Misleading information”
Top return reasons
Common questions
- Is tamiya profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 99 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the tamiya niche?
- 10 brands and 110 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in tamiya?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.3%.
- What does it cost to enter the tamiya niche?
- Listings span £4.07–£504.18; the average listing price is £25.04 (sweet spot $15–$100). The average incumbent carries 800 reviews — the moat a new listing must climb.