Tamiya
FailThe top 5 brands take 97% of clicks, so Tamiya is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £82K/yr339K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 19%top-5 click share · 10 brands · 110 sellers
Flapen Score
Tamiya against its category
The dotted line is the Toys & Games average. Past it, Tamiya is stronger. Inside it, weaker.
Market
The Tamiya market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tamiya 339K times last year and spent an estimated £82K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £82Ka year
- Top search term
- tamiya119K searches a year
02 · Price
A sale here is worth £25.04.
Listings sell for £25.04 on average, from £4.07 to £504.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.04 that is £0 to £3K a year per listing.
- Average price
- £25.04inside the $15 to $100 sweet spot
- Price range
- £4.07–£504.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #267 within Hobbies. It carries 800 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 83%
- Out of stock, average day
- 1.0%
- Average rank
- #267in Hobbies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 800per listing
- Listings tracked
- 99
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Tamiya products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tamiya German Panther Medium Tank - 1:35 Plastic Model Kit 35065
- Price
- £14.45
- Rating
- 4.5/5
- Reviews
- 2,083
- Age
- 23y ago

Tamiya Extra Thin Cement 40ml Bottle
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 3y ago

Tamiya Extra Thin Liquid Cement Glue with Applicator Brush - 40ml Bottle - 87038
- Price
- £7.20
- Rating
- 4.7/5
- Reviews
- 15,445
- Age
- 13y ago

Tamiya British SAS Jeep - 1:35 Plastic Model Kit 35033
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 823
- Age
- 18y ago

Tamiya Sharp Pointed Side Cutter For Plastic - Slim Jaw - 74123
- Price
- £25.03
- Rating
- 4.8/5
- Reviews
- 5,345
- Age
- 11y ago
Trending
90-day click momentum
Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly
- Price
- £15.10
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 7mo ago

Italeri 6572 6572S 1:35 German SdKfz. 234/2 Puma 8-Wheel Faithful Replica Model Building Plastic Kit Crafts Hobby Gluing Model Kit Assembly Unpainted Multi-Coloured
- Price
- £23.67
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4y ago

TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

Tamiya Extra Thin Cement 40ml Bottle
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 3y ago

Italeri 510006513-1:35 M923 Hillbilly Gun Truck
- Price
- £22.33
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 12y ago
Newest
by launch date
Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly
- Price
- £15.10
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 7mo ago

Tamiya Juice Enamel Black
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 2y ago

Tamiya Extra Thin Cement 40ml Bottle
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 890
- Age
- 3y ago

TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

TAMIYA 35380 1:35 Brit. Panzer Comet A34 - Faithful Replica Model Making Plastic kit Hobby Gluing Plastic kit Assembly unpainted
- Price
- £35.95
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
110
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
19%
Top 20: 46%
Open market
2%
- Tamiya77%
- Italeri16%
- Airfix2%
- Generic2%
- Hobbyboss1%
- Marauder Tactical1%
- Open — no brand owns it (4 brands, 2%)
Demand
Tamiya search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tamiya search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tamiya119K/yr
- tamiya 1/35 military model kits69K/yr
- 1/35 military model kits64K/yr
- tamiya 1/3515K/yr
- 1/3512K/yr
- 1 35 scale military models13K/yr
- 1/35 model kits11K/yr
- tamiya models12K/yr
- tamiya military model kits10K/yr
- zvezda 1/358K/yr
Reviews and returns
What reviews say buyers love and hate about Tamiya
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This stuff doesn't glue anything
Sticky
Takes a long time for the glue to set
Definitely needs better quality assurance
Not the best
very low quality
Avoid its not worth the price
Its more expensive for a reason
Over priced stuff
the track links don't fit well at all into each other
and smaller
They are so tight that many simply won't slot in
The instructions aren't very good
Instructions not very easy
instructions next to useless
Love
The stuff is brilliant
Excellent product
Nice little set of tools good quality
Good price
Good value for the money
Great kit for the price
Great adhesion, fast setting,easy to use and clean up
Good tape
Great glue
It is nicely designed
Fun building
Great build, a must have
The assembly was fairly simple
Great kit easy build
Easy build
Return
0.3% Return rate 27% Fixable by listing
Does not function as it should
This time was like using water had no effect whatsoever
the track links don't fit well at all into each other
and smaller
They are so tight that many simply won't slot in
This stuff doesn't glue anything
Sticky
Takes a long time for the glue to set
leaked in my bag
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamiya questions
Answered from the same tracked data.









