How competitive is the Tamiya niche on Amazon United Kingdom?

10 brands and 110 sellers compete in Tamiya on Amazon United Kingdom. The top 5 Tamiya products take 19% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Tamiya niche?

Tamiya sells for £25.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.07–£504.18. The average incumbent carries 800 reviews — the moat a new listing must climb.

Tamiya

brand-locked demand (top 5 brands take 97% of clicks) — Tamiya doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Tamiya profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tamiya is a £82K/yr Amazon United Kingdom market (339K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Tamiya: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.5% over the last 90 days and 1.0% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr3K

Search volume / yr-13.5%339K

Conversion rate1.0%

Avg price£25.04

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers10 · 110

Top-5 product click share19%

Open market3%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 99 products

Top Tamiya products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tamiya German Panther Medium Tank - 1:35 Plastic Model Kit 35065

Price: £14.45
Rating: 4.5/5
Reviews: 2,083
Age: 23y ago

Tamiya Extra Thin Cement 40ml Bottle

Price: £6.71
Rating: 4.8/5
Reviews: 890
Age: 3y ago

Tamiya Extra Thin Liquid Cement Glue with Applicator Brush - 40ml Bottle - 87038

Price: £7.20
Rating: 4.7/5
Reviews: 15,445
Age: 13y ago

Tamiya British SAS Jeep - 1:35 Plastic Model Kit 35033

Price: £9.74
Rating: 4.6/5
Reviews: 823
Age: 18y ago

Tamiya Sharp Pointed Side Cutter For Plastic - Slim Jaw - 74123

Price: £25.03
Rating: 4.8/5
Reviews: 5,345
Age: 11y ago

Newest

by launch date

Italeri 97032 Sd.Kfz. 232.6 Rad 1:72 Scale Plastic Model Kit/Model Assembly

Price: £15.10
Rating: 3.7/5
Reviews: 4
Age: 7mo ago

Tamiya Juice Enamel Black

Price: £9.04
Rating: 4.6/5
Reviews: 677
Age: 2y ago

Tamiya Extra Thin Cement 40ml Bottle

Price: £6.71
Rating: 4.8/5
Reviews: 890
Age: 3y ago

TWIN PACK - Tamiya 87182 Extra Thin Liquid Cement Adhesive Quick Set (40ml)

Price: £12.26
Rating: 4.6/5
Reviews: 98
Age: 3y ago

TAMIYA 35380 1:35 Brit. Panzer Comet A34 - Faithful Replica Model Making Plastic kit Hobby Gluing Plastic kit Assembly unpainted

Price: £35.95
Rating: 4.8/5
Reviews: 157
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

110

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

19%

Top 20: 46%

Open market

Tamiya77%
Italeri16%
Airfix2%
Generic2%
Hobbyboss1%
Marauder Tactical1%
Open — no brand owns it (4 brands, 2%)

Tamiya demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume339KCVR1.0%Products99Brands10Top 5 Brands97%OOS Rate1.0%Rating4.5★Reviews800Avg BSR#267

Top Tamiya search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tamiya119K/yr -9.9%0.8% conv.
tamiya 1/35 military model kits69K/yr -10.8%0.4% conv.
1/35 military model kits64K/yr -14.6%0.4% conv.
tamiya 1/3515K/yr -3.5%0.4% conv.
1/3512K/yr -20.8%0.2% conv.
1 35 scale military models13K/yr -31.0%0.3% conv.
1/35 model kits11K/yr -13.8%0.4% conv.
tamiya models12K/yr -28.9%0.3% conv.
tamiya military model kits10K/yr -26.3%0.7% conv.
zvezda 1/358K/yr -15.0%0.1% conv.

What reviews say buyers love and hate about Tamiya

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Quality-Overall19%

“The stuff is brilliant”

Value For Money15%

“Good price”

Adhesion/Stickiness14%

“Great adhesion, fast setting,easy to use and clean up”

Design-Overall10%

“It is nicely designed”

Assembly/Installation6%

“The assembly was fairly simple”

What buyers complain about

60% of reviews

Adhesion/Stickiness11%

“This stuff doesn't glue anything”

Quality-Overall9%

“Definitely needs better quality assurance”

Value For Money8%

“Avoid its not worth the price”

Size-Overall6%

“the track links don't fit well at all into each other”

Instructions/User Manual/Troubleshooting6%

“The instructions aren't very good”

Tamiya return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

14%

2Size-Overall

13%

3Adhesion/Stickiness

11%

4Defective Material/Parts

11%

5Leak-Proof

10%

Common Tamiya questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tamiya 44/100 on Amazon United Kingdom — Skip it. The niche generates £82K/yr across 99 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -13.5% over the last 90 days.

Tamiya buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.