Tamagotchi
FailThe top 5 brands take 100% of clicks, so Tamagotchi is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £307K/yr727K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 52%top-5 click share · 2 brands · 39 sellers
Flapen Score
Tamagotchi against its category
The dotted line is the Toys & Games average. Past it, Tamagotchi is stronger. Inside it, weaker.
Market
The Tamagotchi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tamagotchi 727K times last year and spent an estimated £307K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.
- Searches, last 12 months
- 727K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £307Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- tamagotchi654K searches a year
02 · Price
A sale here is worth £18.46.
Listings sell for £18.46 on average, from £10.95 to £35.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £18.46 that is £14K to £18K a year per listing.
- Average price
- £18.46inside the $15 to $100 sweet spot
- Price range
- £10.95–£35.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Electronic Toys. It carries 1,365 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Electronic Toys
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,365per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Tamagotchi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TAMAGOTCHI Original Rainbow Shell Virtual Pet
- Price
- £14.32
- Rating
- 4.5/5
- Reviews
- 1,887
- Age
- 4y ago

TAMAGOTCHI Original Sky Shell Virtual Pet
- Price
- £13.05
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 4y ago

TAMAGOTCHI Original Starry Night Shell Virtual Pet
- Price
- £14.42
- Rating
- 4.5/5
- Reviews
- 2,068
- Age
- 3y ago

Bandai Tamagotchi Paradise Digital Pet Pink Land Shell | Evolved Electronic Pet Toy With Zooming Worlds | Tamagotchi Paradise Virtual Pets For Kids And Adults Make Fun Gifts For Girls And Boys
- Price
- £33.05
- Rating
- 4.6/5
- Reviews
- 1,033
- Age
- 1y ago

TAMAGOTCHI Original Dreamy Shell Virtual Pet
- Price
- £13.94
- Rating
- 4.4/5
- Reviews
- 3,356
- Age
- 4y ago
Trending
90-day click momentum
TAMAGOTCHI Paradise White Glacier Shell Virtual Pet - Zooming Worlds Toy
- Price
- £35.59
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2mo ago

TAMAGOTCHI Paradise Orange Tropics Shell Digital Pet - Zooming Worlds Toy
- Price
- £35.78
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2mo ago

TAMAGOTCHI Original Flower Perfume Shell Virtual Pet
- Price
- £14.52
- Rating
- 4.3/5
- Reviews
- 4,490
- Age
- 2y ago

Bandai Tamagotchi Original Rainy Angel Digital Pet | Nurture And Raise The Original Tamagotchi Electronic Pet | Tamagotchi Japanese Kids Toys For Girls And Boys Make Great 90s Retro Gifts
- Price
- £14.74
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago

TAMAGOTCHI Original Sky Shell Virtual Pet
- Price
- £13.05
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 4y ago
Newest
by launch date
TAMAGOTCHI Paradise White Glacier Shell Virtual Pet - Zooming Worlds Toy
- Price
- £35.59
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2mo ago

TAMAGOTCHI Paradise Orange Tropics Shell Digital Pet - Zooming Worlds Toy
- Price
- £35.78
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2mo ago

Bandai Tamagotchi Original Rainy Angel Digital Pet | Nurture And Raise The Original Tamagotchi Electronic Pet | Tamagotchi Japanese Kids Toys For Girls And Boys Make Great 90s Retro Gifts
- Price
- £14.74
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago

Bandai Tamagotchi Paradise Digital Pet Pink Land Shell | Evolved Electronic Pet Toy With Zooming Worlds | Tamagotchi Paradise Virtual Pets For Kids And Adults Make Fun Gifts For Girls And Boys
- Price
- £33.05
- Rating
- 4.6/5
- Reviews
- 1,033
- Age
- 1y ago

TAMAGOTCHI Paradise Purple Sky Shell Virtual Pet - Zooming Worlds Toy
- Price
- £35.08
- Rating
- 4.6/5
- Reviews
- 1,033
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- TAMAGOTCHI98%
- Yeelan2%
- Open — no brand owns it (0%)
Demand
Tamagotchi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Tamagotchi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tamagotchi654K/yr
- original tamagotchi17K/yr
- tamagotchi nano9K/yr
- tamagotchi original12K/yr
- tamagochi8K/yr
- tamagotchi gen 26K/yr
- smart tamagotchi9K/yr
- nano tamagotchi4K/yr
- tamagotchi pokemon4K/yr
- tamagotchi on4K/yr
Reviews and returns
What reviews say buyers love and hate about Tamagotchi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lasted one week and glitched on and off for another week
they die a lot quicker
It killed itself within a week
Cannot see clearly enough onscreen
The screen is too small to see anything
The only real downside worth mentioning is that the screen is quite dull
Battery died within 2 weeks
Battery life is horrendous
Lasted one week and glitched on and off for another week
sticky
However neither the left or right buttons really worked
Love
Hours of fun
Nice toy, good fun that brings back memories
Lovely toys for responsible kids
Long battery life
Battery life is impressive
Decent battery life
Good gift, kid loves it
Makes for a great gift
a great gift idea if you grew up with them
I love that when you breed them with different species they inherit the color
And I love the beautiful yellow shell that is so bright and sunny
so having my first full color tamagotchi was amazing
the price is more than fair
Absolutely worth the money
Return
1.3% Return rate 24% Fixable by listing
However neither the left or right buttons really worked
Cannot see clearly enough onscreen
The screen is too small to see anything
The only real downside worth mentioning is that the screen is quite dull
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamagotchi questions
Answered from the same tracked data.









