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Tamagotchi

Fail

The top 5 brands take 100% of clicks, so Tamagotchi is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£307K/yr727K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
52%top-5 click share · 2 brands · 39 sellers

Flapen Score

Tamagotchi against its category

The dotted line is the Toys & Games average. Past it, Tamagotchi is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tamagotchi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tamagotchi 727K times last year and spent an estimated £307K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
727K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.3%
Market size, estimated
£307Ka year
Peak month
December4.4× the quietest month
Top search term
tamagotchi654K searches a year

02 · Price

A sale here is worth £18.46.

Listings sell for £18.46 on average, from £10.95 to £35.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £18.46 that is £14K to £18K a year per listing.

Average price
£18.46inside the $15 to $100 sweet spot
Price range
£10.95–£35.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£18K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Electronic Toys. It carries 1,365 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Electronic Toys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,365per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Tamagotchi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 97%

Open market

0%

  • TAMAGOTCHI98%
  • Yeelan2%
  • Open — no brand owns it (0%)

Demand

Tamagotchi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Tamagotchi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tamagotchi654K/yr
  • original tamagotchi17K/yr
  • tamagotchi nano9K/yr
  • tamagotchi original12K/yr
  • tamagochi8K/yr
  • tamagotchi gen 26K/yr
  • smart tamagotchi9K/yr
  • nano tamagotchi4K/yr
  • tamagotchi pokemon4K/yr
  • tamagotchi on4K/yr

Reviews and returns

What reviews say buyers love and hate about Tamagotchi

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Durability”
1.3%of orders come back
“Lasted one week and glitched on and off for another week”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tamagotchi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data