Skip to content

Talking Point Cards

Maybe

Search demand grew +219.3% this quarter. But the top 5 brands take 100% of clicks, so Talking Point Cards is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£28K/yr26K searches / yr
90-day growth
+219.3%search demand this quarter
Competition
86%top-5 click share · 4 brands · 5 sellers

Flapen Score

Talking Point Cards against its category

The dotted line is the Toys & Games average. Past it, Talking Point Cards is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Talking Point Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Talking Point Cards 26K times last year and spent an estimated £28K. All 4 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +219.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+219.3%
Conversion, latest week
6.7%
Market size, estimated
£28Ka year
Top search term
talking point cards family9K searches a year

02 · Price

A sale here is worth £15.80.

Listings sell for £15.80 on average, from £8.06 to £20.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £15.80 that is £2K to £4K a year per listing.

Average price
£15.80inside the $15 to $100 sweet spot
Price range
£8.06–£20.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #269 within Games & Accessories. It carries 807 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#269in Games & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Talking Point Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • TALKING POINT CARDS77%
  • Quokka12%
  • Really Good Conversations7%
  • Happy Confident Me4%

Demand

Talking Point Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 3.8× · 7 of 12 months tracked

Search terms

Top Talking Point Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • talking point cards family9K/yr
  • little talk card game9K/yr
  • talking point cards8K/yr

Reviews and returns

What reviews say buyers love and hate about Talking Point Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.27

Poor quality

Love

Fun/Entertainment Experience38%+2.89

bringing in more fun

These have been a real eye opener, fun, light,

A wonderful family game that encourages meaningful discussions

Quality-Overall23%−0.27

Great product

Good product

Great 👍 Great product

Reading/Writing Skills12%+0.63

Great conversation prompt

Good quality talking cards for children, as described, good conversation starter

Educational-Overall8%+0.40

The students love being able to have their say

Fantastic resource for families with teenagers and professionals

Developmental Needs8%+0.40

Great for young minds

Return

0.7% Return rate 15% Fixable by listing

Value For Money23%▁▁█▆▁▁
Gifting Purpose15%▁█▁▁▁▁
Size-Overall15%▁▁▅▁▁█
Quality-Overall12%▁▁▁▁█▁

Poor quality

Scratch Resistance8%▁▁▁█▁▁

FAQ

Common Talking Point Cards questions

Answered from the same tracked data.