Is talisman board game profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (29/100).

How competitive is the talisman board game niche?

2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for talisman board game peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the talisman board game niche?

Listings span £15.84–£31.98; the average listing price is £24.14 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.

talisman board game

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.14

avg listing price — sweet spot $15–$100

Price range

Incredible£15.84–£31.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good995.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

Market size

Bad£16K

£16K/yr · 31K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, talisman board game is a £16K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

talisman board game market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: £18K–£24K; units × avg price
Conversion rate: 2.1%
Avg BSR: #658
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 25.0%
Avg brand age: 40 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Hasbro Gaming95%
Pegasus Spiele5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -27.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top talisman board game search terms

talisman board game19K/yr -38.1%2.3% conv.
talisman12K/yr -6.5%0.9% conv.
talisman board game 5th edition378/yr -42.5%4.3% conv.

All search terms

Top talisman board game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avalon Hill Talisman: The Magical Quest Board Game 5th Edition

Hasbro Gaming£31.984.7★710 rev

Talisman Nemesis: Call of the Hunt Expansion (Requires 5th Edition Board Game) - English Version Mixed Colors (Dark and Vibrant)

Hasbro Gaming£23.544.7★710 rev

Talisman Alliances: Fate Beckons Board Game | Talisman Expansion | Cooperative Fantasy Adventure Games | Ages 12+ | 2 to 6 Players

Hasbro Gaming£15.844.7★710 rev

Pegasus Spiele£25.214.7★1,851 rev

Newest

by launch date

Talisman Nemesis: Call of the Hunt Expansion (Requires 5th Edition Board Game) - English Version Mixed Colors (Dark and Vibrant)

Hasbro Gaming£23.54710 rev

12mo ago

Avalon Hill Talisman: The Magical Quest Board Game 5th Edition

Hasbro Gaming£31.98710 rev

2y ago

Talisman Alliances: Fate Beckons Board Game | Talisman Expansion | Cooperative Fantasy Adventure Games | Ages 12+ | 2 to 6 Players

Hasbro Gaming£15.84710 rev

2y ago

Pegasus Spiele£25.211,851 rev

6y ago

What buyers say about talisman board game

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Very good quality”

Collectibles25%

“excellent expansion”

Ease Of Use21%

“This edition is easy and fun”

Engraving/Paint/Sublimation13%

“Ong, the 5th edition is excellent, easy to learn and the miniature are good and easy to paint if upu want to”

Fun/Entertainment Experience8%

“This edition is easy and fun”

Top return reasons

Gifting Purpose50%

Defective Material/Parts50%

Common questions

Is talisman board game profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (29/100).
How competitive is the talisman board game niche?: 2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for talisman board game peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the talisman board game niche?: Listings span £15.84–£31.98; the average listing price is £24.14 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.