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Tales Cards

Tales Cards shows low returns (0.7%), but a small market ($112K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 27Growth 56Conversion 57Competition 31Returns 97Price range 38Avg price 48Brand share 49Review moat 52Quality gap 82
This niche Category average

Is Tales Cards profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tales Cards is a £112K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.

Tales Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.8% over the last 90 days and 4.8% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr10K
Search volume / yr+29.8%198K
Conversion rate4.8%
Avg price£11.76

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 32
Top-5 product click share66%
Open market24%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)10· 0 succeeded
Avg rating4.2★
Avg reviews1,421

Top Tales Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£22K£34K£45K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

Brands

13 rising

Sellers

32

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

  • TALES33%
  • Generic15%
  • MEIYAXINWIN10%
  • BeoTnp9%
  • Really Good Conversations8%
  • TALKING POINT CARDS5%

Tales Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume198KCVR4.8%Products16Brands13Top 5 Brands76%OOS Rate0.0%Rating4.2★Reviews1,421Avg BSR#610
20K15KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Tales Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tales cards71K/yr
  • tales67K/yr
  • tales family edition card game22K/yr
  • tales game11K/yr
  • tales card game7K/yr
  • tales family edition6K/yr
  • family edition tales5K/yr
  • tales game family edition4K/yr
  • family tales game5K/yr

What reviews say buyers love and hate about Tales Cards

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Fun/Entertainment Experience48%

Great game for all the family

Quality-Overall14%

The quality is great

Value For Money12%

value for money

Reading/Writing Skills7%

Really great conversation starters for more meaningful connection

Developmental Needs5%

Great for young minds

What buyers complain about

100% of reviews
Fun/Entertainment Experience75%

Not fun

Connectivity-Overall25%

Not good for relationships

Tales Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
15%
2Quality-Overall
13%
3Advertised Vs Actual Product
13%
4Scratch Resistance
12%
5Product Condition
12%

Common Tales Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tales Cards 53/100 on Amazon United Kingdom — Worth a look. The niche generates £112K/yr across 16 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved +29.8% over the last 90 days.
Tales Cards buyers on Amazon United Kingdom complain most about Fun/Entertainment Experience, Connectivity-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.