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Tales Cards

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $112K a year here, so Tales Cards is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£112K/yr198K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
66%top-5 click share · 13 brands · 32 sellers

Flapen Score

Tales Cards against its category

The dotted line is the Toys & Games average. Past it, Tales Cards is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tales Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tales Cards 198K times last year and spent an estimated £112K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
4.8%
Market size, estimated
£112Ka year
Top search term
tales cards71K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £6.57 to £20.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £11.76 that is £15K to £18K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£6.57–£20.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Games & Accessories. It carries 1,421 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#610in Games & Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,421per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tales Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

Brands

13 rising

Sellers

32

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

  • TALES33%
  • Generic15%
  • MEIYAXINWIN10%
  • BeoTnp9%
  • Really Good Conversations8%
  • TALKING POINT CARDS5%

Demand

Tales Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 9.3× · 9 of 12 months tracked

Search terms

Top Tales Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tales cards71K/yr
  • tales67K/yr
  • tales family edition card game22K/yr
  • tales game11K/yr
  • tales card game7K/yr
  • tales family edition6K/yr
  • family edition tales5K/yr
  • tales game family edition4K/yr
  • family tales game5K/yr

Reviews and returns

What reviews say buyers love and hate about Tales Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience75%−0.24

Not fun

not for fun family time

wasnt entertaining at all

Connectivity-Overall25%−0.08

Not good for relationships

Love

Fun/Entertainment Experience48%−0.24

Great game for all the family

A fun game for family time

Fantastic family game

Quality-Overall14%+1.39

The quality is great

Very pleased with quality

Great 👍 Great product

Value For Money12%+1.11

value for money

Good value

Definitely worth the money

Reading/Writing Skills7%+0.64

Really great conversation starters for more meaningful connection

Great conversation prompt

Developmental Needs5%+0.48

Great for young minds

Return

0.7% Return rate 15% Fixable by listing

Value For Money15%▁▁▃█▁▁
Quality-Overall13%▁▁▃▁█▇
Advertised Vs Actual Product13%▁▁▂▁█▁
Scratch Resistance12%█▁▁▃▁▂
Product Condition12%▁▁█▆▁▁

FAQ

Common Tales Cards questions

Answered from the same tracked data.