tales cards
Worth a lookShows low returns (0.7%), but a small market ($112K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Review moat
Good1,421.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.76avg listing price — sweet spot $15–$100
Price range
Okay£6.57–£20.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£112K£112K/yr · 198K searches
According to Flapen's Amazon United Kingdom niche tracking, tales cards is a £112K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
tales cards market data
- Units sold / yr
- 8K–10K
- avg 1,250–1,500/product
- Revenue / yr
- £94K–£118K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #610
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
32
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
20%
- TALES33%
- Generic15%
- MEIYAXINWIN10%
- BeoTnp9%
- Really Good Conversations8%
- TALKING POINT CARDS5%
Demand
Weekly Amazon search volume, last 39 weeks — +29.8% search growth over the last 90 days.Top tales cards search terms
- tales cards71K/yr
- tales67K/yr
- tales family edition card game22K/yr
- tales game11K/yr
- tales card game7K/yr
- tales family edition6K/yr
- family edition tales5K/yr
- tales game family edition4K/yr
- family tales game5K/yr
Top tales cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TALES Family Edition Conversation Cards 150 Prompts for Meaningful Connections Ages 2+
TALES£14.904.2★1,521 rev
Family Edition Conversation Cards 150 Prompts Cards for Engaging Deep Questions to Build Trust Encourage Self-Expression Strengthen Relationships Meaningful Connections for Family Party Dinners
MEIYAXINWIN£8.495.0★4 rev
BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design
BeoTnp£12.010.0★0 rev
Really Good Conversations for Kids 1: Social Skills & Active Listening
Really Good Conversations£12.034.3★188 rev
Family Tales Conversation Starter Cards for Family & Friends Deep Talk Question Fun Game for Dinner Party Travel Icebreaker Card Game to Build Connections for Adults & Teens (pink)
Generic£7.480.0★0 rev
Newest
by launch date
ERQUET 150 Family Conversation Cards Family Bonding Card Games for Families Funny Families Games Prompts for Meaningful Connections for Deeper Connections Adult Card Game Couples and Teens
ERQUET£10.221 rev
150 Conversation Cards Fun Family Games for Kids Perfect for Dinners Road Trips Classrooms & Game Nights Gifts & Gatherings Conversation Starters to Spark Creativity
Generic£14.940 rev
BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design
BeoTnp£12.010 rev
150 Conversation Cards for Couples Family Storytelling and Connection
Lotsdonxia£10.220 rev
150 Family Conversation Cards for Families Couples Teens and Adults
SGETHCH£10.331 rev
Trending
90-day click momentum150 Conversation Cards Fun Family Games for Kids Perfect for Dinners Road Trips Classrooms & Game Nights Gifts & Gatherings Conversation Starters to Spark Creativity
Generic£14.940.0★
BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design
BeoTnp£12.010.0★
150 Conversation Cards for Couples Family Storytelling and Connection
Lotsdonxia£10.220.0★
ERQUET 150 Family Conversation Cards Family Bonding Card Games for Families Funny Families Games Prompts for Meaningful Connections for Deeper Connections Adult Card Game Couples and Teens
ERQUET£10.221.0★
Family Tales Conversation Starter Cards for Family & Friends Deep Talk Question Fun Game for Dinner Party Travel Icebreaker Card Game to Build Connections for Adults & Teens (yellow)
Generic£9.050.0★
What buyers say about tales cards
What buyers praise and complain about, mined from review topics.What buyers love
“Great game for all the family”
“The quality is great”
“value for money”
“Really great conversation starters for more meaningful connection”
“Great for young minds”
“As Described”
“Its a good learning game as well as you learn more about your family”
“light”
“Good Cards”
“Easy to use as well”
What buyers complain about
“Not fun”
“Not good for relationships”
Top return reasons
Common questions
- Is tales cards profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 16 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +29.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tales cards niche?
- 13 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in tales cards?
- Top complaints mined from reviews: Fun/Entertainment Experience, Connectivity-Overall. The return rate is 0.7%.
- What does it cost to enter the tales cards niche?
- Listings span £6.57–£20.25; the average listing price is £11.76 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.