Tales Cards
MaybeReturns run at only 0.7% of orders. But shoppers spend only $112K a year here, so Tales Cards is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £112K/yr198K searches / yr
- 90-day growth
- +29.8%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 32 sellers
Flapen Score
Tales Cards against its category
The dotted line is the Toys & Games average. Past it, Tales Cards is stronger. Inside it, weaker.
Market
The Tales Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tales Cards 198K times last year and spent an estimated £112K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- +29.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £112Ka year
- Top search term
- tales cards71K searches a year
02 · Price
A sale here is worth £11.76.
Listings sell for £11.76 on average, from £6.57 to £20.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £11.76 that is £15K to £18K a year per listing.
- Average price
- £11.76under the $15 to $100 sweet spot
- Price range
- £6.57–£20.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Games & Accessories. It carries 1,421 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #610in Games & Accessories
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,421per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Tales Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TALES Family Edition Conversation Cards 150 Prompts for Meaningful Connections Ages 2+
- Price
- £14.90
- Rating
- 4.2/5
- Reviews
- 1,521
- Age
- 1y ago

Family Edition Conversation Cards 150 Prompts Cards for Engaging Deep Questions to Build Trust Encourage Self-Expression Strengthen Relationships Meaningful Connections for Family Party Dinners
- Price
- £8.49
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design
- Price
- £12.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Really Good Conversations for Kids 1: Social Skills & Active Listening
- Price
- £12.03
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 3y ago

Family Tales Conversation Starter Cards for Family & Friends Deep Talk Question Fun Game for Dinner Party Travel Icebreaker Card Game to Build Connections for Adults & Teens (pink)
- Price
- £7.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Trending
90-day click momentum
150 Conversation Cards Fun Family Games for Kids Perfect for Dinners Road Trips Classrooms & Game Nights Gifts & Gatherings Conversation Starters to Spark Creativity
- Price
- £14.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design
- Price
- £12.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

150 Conversation Cards for Couples Family Storytelling and Connection
- Price
- £10.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

ERQUET 150 Family Conversation Cards Family Bonding Card Games for Families Funny Families Games Prompts for Meaningful Connections for Deeper Connections Adult Card Game Couples and Teens
- Price
- £10.22
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

Family Tales Conversation Starter Cards for Family & Friends Deep Talk Question Fun Game for Dinner Party Travel Icebreaker Card Game to Build Connections for Adults & Teens (yellow)
- Price
- £9.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch date
ERQUET 150 Family Conversation Cards Family Bonding Card Games for Families Funny Families Games Prompts for Meaningful Connections for Deeper Connections Adult Card Game Couples and Teens
- Price
- £10.22
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

150 Conversation Cards Fun Family Games for Kids Perfect for Dinners Road Trips Classrooms & Game Nights Gifts & Gatherings Conversation Starters to Spark Creativity
- Price
- £14.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BeoTnp Family Card Games Set Interactive Memory Card Game for Family Game Nights & Travel Portable Party Playing Cards in Yellow Design
- Price
- £12.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

150 Conversation Cards for Couples Family Storytelling and Connection
- Price
- £10.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

150 Family Conversation Cards for Families Couples Teens and Adults
- Price
- £10.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
32
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
20%
- TALES33%
- Generic15%
- MEIYAXINWIN10%
- BeoTnp9%
- Really Good Conversations8%
- TALKING POINT CARDS5%
Demand
Tales Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.3× · 9 of 12 months tracked
Search terms
Top Tales Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tales cards71K/yr
- tales67K/yr
- tales family edition card game22K/yr
- tales game11K/yr
- tales card game7K/yr
- tales family edition6K/yr
- family edition tales5K/yr
- tales game family edition4K/yr
- family tales game5K/yr
Reviews and returns
What reviews say buyers love and hate about Tales Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fun
not for fun family time
wasnt entertaining at all
Not good for relationships
Love
Great game for all the family
A fun game for family time
Fantastic family game
The quality is great
Very pleased with quality
Great 👍 Great product
value for money
Good value
Definitely worth the money
Really great conversation starters for more meaningful connection
Great conversation prompt
Great for young minds
Return
0.7% Return rate 15% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tales Cards questions
Answered from the same tracked data.









