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Take Apart Dinosaur Toys

Fail

The top 5 products take 97% of clicks, so Take Apart Dinosaur Toys is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£20K/yr16K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
97%top-5 click share · 6 brands · 14 sellers

Flapen Score

Take Apart Dinosaur Toys against its category

The dotted line is the Toys & Games average. Past it, Take Apart Dinosaur Toys is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Take Apart Dinosaur Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Take Apart Dinosaur Toys 16K times last year and spent an estimated £20K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
8.3%
Market size, estimated
£20Ka year
Peak month
December5.1× the quietest month
Top search term
take apart dinosaur toys6K searches a year

02 · Price

A sale here is worth £14.63.

Listings sell for £14.63 on average, from £11.09 to £23.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £14.63 that is £4K to £7K a year per listing.

Average price
£14.63under the $15 to $100 sweet spot
Price range
£11.09–£23.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Play Figures. It carries 5,492 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Play Figures
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,492per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Take Apart Dinosaur Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Dreamon55%
  • Toyzey20%
  • Jovrun13%
  • Lekebaby6%
  • Akokie4%
  • Naturally KIDS3%

Demand

Take Apart Dinosaur Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Take Apart Dinosaur Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • take apart dinosaur toys6K/yr
  • build a dinosaur4K/yr
  • dinosaur building kit4K/yr
  • dreamon take apart dinosaur toys for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Take Apart Dinosaur Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.08

some of the dinosaur legs dont fit together

again its too small

Small backpack

Quality-Overall10%−0.03

Quality of the item is low

Poor quality, pieces are missing, piece are the same and don't fit together

Poor

Assembly/Installation7%−0.01

Difficult assembly

They are a bit difficult to put together

Poorly assembled

Functionality-Overall5%−0.04

Load of rubbish doesnt fit together very good

Advertised Vs Actual Product5%−0.05

Incorrect info

Love

Fun/Entertainment Experience27%+1.75

Fantastic Toy

Fun

Good fun for children and adults

Quality-Overall24%−0.03

Great quality time spent with my 4yo

Excellent product

great variety highly recommended

Gifting Purpose15%+1.80

Gift

Brilliant gift

Lovely birthday gift

Value For Money9%+0.83

Good value

Value for money

Great value

Educational-Overall3%

Educational & fun

It comes with 4 different colorful dinosuars and helps in pattern matching and learning

Excellent teaching toy

Return

1.5% Return rate 30% Fixable by listing

Size-Overall25%▇█▇▅▅▆

some of the dinosaur legs dont fit together

again its too small

Small backpack

Defective Material/Parts23%▅▄▄█▅▃

Parts missing head

Quality-Overall17%▄▄▅▃█▄

Quality of the item is low

Poor quality, pieces are missing, piece are the same and don't fit together

Poor

Gifting Purpose10%▆▄▇▂▃█

Not ideal when the item is a gift

Functionality-Overall4%█▁▄▅▂▄

Load of rubbish doesnt fit together very good

FAQ

Common Take Apart Dinosaur Toys questions

Answered from the same tracked data.