T13

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months

545K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

2.3%

Market size, estimated

£117Ka year

Peak month

May1.7× the quietest month

Top search term

t13177K searches a year

Listings sell for £9.20 on average, from £1.55 to £25.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.20 that is £2K to £5K a year per listing.

Average price

£9.20under the $15 to $100 sweet spot

Price range

£1.55–£25.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #743 within Play Figures. It carries 74 reviews at 3.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

92%

Out of stock, average day

24.7%

Average rank

#743in Play Figures

Average rating

3.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

74per listing

Listings tracked

60

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

38

Successful launches

1Amazon's first-year sales bar

Average brand age

18 months