T Rex
FailShoppers spend only $64K a year here, so T Rex is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £64K/yr154K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 190 sellers
Flapen Score
T Rex against its category
The dotted line is the Toys & Games average. Past it, T Rex is stronger. Inside it, weaker.
Market
The T Rex market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for T Rex 154K times last year and spent an estimated £64K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £64Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- t rex44K searches a year
02 · Price
A sale here is worth £22.86.
Listings sell for £22.86 on average, from £5.72 to £49.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £22.86 that is £2K to £6K a year per listing.
- Average price
- £22.86inside the $15 to $100 sweet spot
- Price range
- £5.72–£49.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #267 within Play Figures. It carries 1,901 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 88%
- Out of stock, average day
- 3.3%
- Average rank
- #267in Play Figures
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,901per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top T Rex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Jurassic World Rebirth Power Devour Tyrannosaurus Rex Figure
- Price
- £31.80
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

MOJO - T-Rex| Hand-Painted Toy Figure | Wildlife Collection | True to Life & Highly Detailed | Designed in UK
- Price
- £9.10
- Rating
- 4.3/5
- Reviews
- 1,131
- Age
- 5y ago

Schleich Dinosaurs - T Rex 11 Action Toy Figure - Jurassic Era Tyrannosaurus Rex Figurine with Movable Jaw - Realistic Big Dinosaur Toy - Fun Educational Play for Boys and Girls Ages 5+ | 14525
- Price
- £14.61
- Rating
- 4.8/5
- Reviews
- 7,772
- Age
- 14y ago

TOEY PLAY Walking T-Rex Dinosaurs Toy for Kids Realistic Dinosaur Figure Robot Roaring Lights and Sounds Educational Gifts for Boys Girls 3 4 5 6 Years Old
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 1,242
- Age
- 4y ago

Mattel Jurassic World Rebirth Super Colossal Tyrannosaurus Rex Figure
- Price
- £44.89
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago
Trending
90-day click momentum
Mattel Disney and Pixar Toy Story 5 Rex Action Figure
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 803
- Age
- 3mo ago

Mattel Jurassic World Muscle Madness Tyrannosaurus Rex Action Figure
- Price
- £37.67
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1mo ago

LeQeZe Boys Underwear Dinosaur Toddler Briefs 12 Pack Pure Cotton Kids Underpants 3-4 Years (Boys Briefs 01 Manufacturer Label 110)
- Price
- £20.17
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 3y ago

Mattel Jurassic World Laboratory Attack JGM16 T-Rex Kids Figure Dinosaur Large Moving Dinosaur Toy Total Length: Approx. 46.4 cm Age 4+ Green
- Price
- £49.50
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago
Newest
by launch date
Mattel Jurassic World Muscle Madness Tyrannosaurus Rex Action Figure
- Price
- £37.67
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1mo ago

Mattel Disney and Pixar Toy Story 5 Rex Action Figure
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 803
- Age
- 3mo ago

Primal Hatch Jurassic World Interactive Toy Dinosaur & Egg Hatch & Train your own Baby Dino with 100+ Sounds & Reactions Kids Toys for Boys & Girls Aged 5 & Up
- Price
- £38.52
- Rating
- 4.7/5
- Reviews
- 1,769
- Age
- 1y ago

Mattel Jurassic World Rebirth Power Devour Tyrannosaurus Rex Figure
- Price
- £31.80
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
190
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
46%
Top 20: 87%
Open market
18%
- Mattel36%
- Schleich15%
- TOEY PLAY11%
- MOJO10%
- HYAKIDS5%
- Zappi Co5%
- Open — no brand owns it (13 brands, 18%)
Demand
T Rex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top T Rex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- t rex44K/yr
- t rex toy36K/yr
- trex28K/yr
- trex toy16K/yr
- tyrannosaurus rex11K/yr
- jurassic world t rex10K/yr
- t-rex9K/yr
Reviews and returns
What reviews say buyers love and hate about T Rex
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
Too small
Arms are quite tight size wise
Admittedly the motor mechanism is a bit loud while in play
very loud
not so loud that theyre annoying
Wish it wasnt so expensive
Expensive i only paid that money for this as they didn't have any in the shops asdas price is only £1.95
it does feel a little on the expensive side for what it is
Its breaks easy
this one broke down after only two months of normal use
Stopped Working After Just Two Months
False advertising
Misleading Product
Love
Fantastic toy
Excellent entertainment
Fun for all
Very happy boy for Christmas it came everywhere with us good quality great raw
From my side, the toy is ok; good quality, right size
Excellent product
Money well spent
Value for money
good price
Truly magical gift
Great birthday gift
Perfect gift
Sturdy & well made
it seems pretty strong enough
A big hit for a Christmas present; really robust and ideal for my 3 year old
Return
1.5% Return rate 39% Fixable by listing
Bigger than expected
Too small
Arms are quite tight size wise
Expected much better quality from Mattel
Poor quality dont stand up
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common T Rex questions
Answered from the same tracked data.









