T Rex
FailShoppers spend an estimated $64K a year here, so T Rex is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £64K/yr154K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 190 sellers
Flapen Score
T Rex against its category
The dotted line is the Toys & Games average. Past it, T Rex is stronger. Inside it, weaker.
Market
The T Rex market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for T Rex 154K times last year and spent an estimated £64K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £64Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- t rex44K searches a year
02 · Price
A sale here is worth £22.86.
Listings sell for £22.86 on average, from £5.72 to £49.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £22.86 that is £2K to £6K a year per listing.
- Average price
- £22.86inside the $15 to $100 sweet spot
- Price range
- £5.72–£49.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #267 within Play Figures. It carries 1,901 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 88%
- Out of stock, average day
- 3.3%
- Average rank
- #267in Play Figures
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,901per listing
- Listings tracked
- 34
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top T Rex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Jurassic World Rebirth Power Devour Tyrannosaurus Rex Figure
- Price
- £31.80
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

MOJO - T-Rex| Hand-Painted Toy Figure | Wildlife Collection | True to Life & Highly Detailed | Designed in UK
- Price
- £9.10
- Rating
- 4.3/5
- Reviews
- 1,131
- Age
- 5y ago

Schleich Dinosaurs - T Rex 11 Action Toy Figure - Jurassic Era Tyrannosaurus Rex Figurine with Movable Jaw - Realistic Big Dinosaur Toy - Fun Educational Play for Boys and Girls Ages 5+ | 14525
- Price
- £14.61
- Rating
- 4.8/5
- Reviews
- 7,772
- Age
- 14y ago

TOEY PLAY Walking T-Rex Dinosaurs Toy for Kids Realistic Dinosaur Figure Robot Roaring Lights and Sounds Educational Gifts for Boys Girls 3 4 5 6 Years Old
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 1,242
- Age
- 4y ago

Mattel Jurassic World Rebirth Super Colossal Tyrannosaurus Rex Figure
- Price
- £44.89
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mattel Disney and Pixar Toy Story 5 Rex Action Figure
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 803
- Age
- 3mo ago

Mattel Jurassic World Muscle Madness Tyrannosaurus Rex Action Figure
- Price
- £37.67
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1mo ago

LeQeZe Boys Underwear Dinosaur Toddler Briefs 12 Pack Pure Cotton Kids Underpants 3-4 Years (Boys Briefs 01 Manufacturer Label 110)
- Price
- £20.17
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 3y ago

Mattel Jurassic World Laboratory Attack JGM16 T-Rex Kids Figure Dinosaur Large Moving Dinosaur Toy Total Length: Approx. 46.4 cm Age 4+ Green
- Price
- £49.50
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago
Newest
by launch date
Mattel Jurassic World Muscle Madness Tyrannosaurus Rex Action Figure
- Price
- £37.67
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1mo ago

Mattel Disney and Pixar Toy Story 5 Rex Action Figure
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 803
- Age
- 3mo ago

Primal Hatch Jurassic World Interactive Toy Dinosaur & Egg Hatch & Train your own Baby Dino with 100+ Sounds & Reactions Kids Toys for Boys & Girls Aged 5 & Up
- Price
- £38.52
- Rating
- 4.7/5
- Reviews
- 1,769
- Age
- 1y ago

Mattel Jurassic World Rebirth Power Devour Tyrannosaurus Rex Figure
- Price
- £31.80
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
190
Est. top-5 brand share
77%
Top 20: 98%
Est. top-5 click share
46%
Top 20: 87%
Open market
18%
- Mattel36%
- Schleich15%
- TOEY PLAY11%
- MOJO10%
- HYAKIDS5%
- Zappi Co5%
- Open — no brand owns it (13 brands, 18%)
Demand
T Rex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top T Rex search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- t rex44K/yr
- t rex toy36K/yr
- trex28K/yr
- trex toy16K/yr
- tyrannosaurus rex11K/yr
- jurassic world t rex10K/yr
- t-rex9K/yr
Reviews and returns
What reviews say buyers love and hate about T Rex
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common T Rex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









