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T Rex

Fail

Shoppers spend only $64K a year here, so T Rex is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£64K/yr154K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
46%top-5 click share · 19 brands · 190 sellers

Flapen Score

T Rex against its category

The dotted line is the Toys & Games average. Past it, T Rex is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The T Rex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for T Rex 154K times last year and spent an estimated £64K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
1.8%
Market size, estimated
£64Ka year
Peak month
December2.5× the quietest month
Top search term
t rex44K searches a year

02 · Price

A sale here is worth £22.86.

Listings sell for £22.86 on average, from £5.72 to £49.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £22.86 that is £2K to £6K a year per listing.

Average price
£22.86inside the $15 to $100 sweet spot
Price range
£5.72–£49.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #267 within Play Figures. It carries 1,901 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
3.3%
Average rank
#267in Play Figures
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,901per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top T Rex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

190

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

46%

Top 20: 87%

Open market

18%

  • Mattel36%
  • Schleich15%
  • TOEY PLAY11%
  • MOJO10%
  • HYAKIDS5%
  • Zappi Co5%
  • Open — no brand owns it (13 brands, 18%)

Demand

T Rex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top T Rex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • t rex44K/yr
  • t rex toy36K/yr
  • trex28K/yr
  • trex toy16K/yr
  • tyrannosaurus rex11K/yr
  • jurassic world t rex10K/yr
  • t-rex9K/yr

Reviews and returns

What reviews say buyers love and hate about T Rex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.03

Bigger than expected

Too small

Arms are quite tight size wise

Noise Level13%−0.02

Admittedly the motor mechanism is a bit loud while in play

very loud

not so loud that theyre annoying

Value For Money11%

Wish it wasnt so expensive

Expensive i only paid that money for this as they didn't have any in the shops asdas price is only £1.95

it does feel a little on the expensive side for what it is

Durability5%−0.05

Its breaks easy

this one broke down after only two months of normal use

Stopped Working After Just Two Months

Advertised Vs Actual Product5%−0.04

False advertising

Misleading Product

Love

Fun/Entertainment Experience33%+2.83

Fantastic toy

Excellent entertainment

Fun for all

Quality-Overall16%+0.60

Very happy boy for Christmas it came everywhere with us good quality great raw

From my side, the toy is ok; good quality, right size

Excellent product

Value For Money9%

Money well spent

Value for money

good price

Gifting Purpose6%+0.49

Truly magical gift

Great birthday gift

Perfect gift

Strength5%+0.20

Sturdy & well made

it seems pretty strong enough

A big hit for a Christmas present; really robust and ideal for my 3 year old

Return

1.5% Return rate 39% Fixable by listing

Size-Overall23%▁▅█▅▇█

Bigger than expected

Too small

Arms are quite tight size wise

Functionality-Overall11%▄█▃▄▇▆
Gifting Purpose8%█▁▃▃▂▂
Quality-Overall6%▁██▂▃▂

Expected much better quality from Mattel

Poor quality dont stand up

Defective Material/Parts6%█▂▂▃▃▃

FAQ

Common T Rex questions

Answered from the same tracked data.