Sylvanian Families

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £710K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

1.6%

Market size, estimated

£710Ka year

Top search term

sylvanian families1.5M searches a year

Listings sell for £18.25 on average, from £6.01 to £70.19. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £18.25 that is £5K to £9K a year per listing.

Average price

£18.25inside the $15 to $100 sweet spot

Price range

£6.01–£70.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

£5K–£9K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #133 within Dolls & Accessories. It carries 981 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

95%

Out of stock, average day

1.6%

Average rank

#133in Dolls & Accessories

Average rating

4.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

981per listing

Listings tracked

62

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months