Sword

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months

459K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

1.1%

Market size, estimated

£103Ka year

Peak month

October2.0× the quietest month

Top search term

sword207K searches a year

Listings sell for £20.55 on average, from £2.96 to £143.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £20.55 that is £2K to £5K a year per listing.

Average price

£20.55inside the $15 to $100 sweet spot

Price range

£2.96–£143.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #252 within Dress-Up Accessories. It carries 381 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

67%

Out of stock, average day

9.1%

Average rank

#252in Dress-Up Accessories

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

381per listing

Listings tracked

64

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months