Sword
Sword shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Sword profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sword is a £103K/yr Amazon United Kingdom market (459K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Sword: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.6% over the last 90 days and 1.1% of searches end in a purchase.
£103K
revenue / yr
Who owns the niche?
The top 5 brands hold 38% of demand, so 62% of the market is open.
62%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 64 products
Top Sword products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wicked Costumes Adult Knight Sword Medieval Fancy Dress Weapon Accessory for Halloween & Themed Parties
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 3y ago
SHASHAYA Japanese Anime Sword 75cm(30in) Bamboo Samurai Katana Sword Handmade Katana Anime Cosplay Props Bamboo Blade Toys for Kids Boys Girls Gift Party Favor
- Price
- £20.25
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 4y ago
Adults Gladiator Sword - Pack of 1-29.5/75cm Roman Viking Barbarian Cosplay Fake Plastic Sword - Mens Womens TV/Film Game Warrior Historical Fancy Dress Costume Accessory
- Price
- £9.91
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 9y ago
Smiffys Weapons Set Brown with Sword & Wood Effect Shield 39cm/15in Boys Fancy Dress Child Dress Up Accessories
- Price
- £6.75
- Rating
- 3.5/5
- Reviews
- 1,000
- Age
- 16y ago
57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
Trending
90-day click momentum57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
niCWhite Medieval Renaissance Belt with Sword Holster Dagger Frog Brown
- Price
- £9.98
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 3y ago
Knight Toy Sword 2pcs Plastic Roman Sword for Medieval Warrior Costume Accessories Halloween Cosplay Props
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
- Price
- £27.42
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 8mo ago
MEMOFYND 1 Toy Sword Stainless Steel Toy Sword Can Retractable Toy Sword Role -Playing Props Martial Arts Performance Swords ChildrenS Small Toys
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
Knight Toy Sword 2pcs Plastic Roman Sword for Medieval Warrior Costume Accessories Halloween Cosplay Props
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
- Price
- £27.42
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 8mo ago
2 Pack Fake Plastic Prop Sword 28 inches Length Plastic Medieval Sword Halloween Toys Renaissance Accessories for Kids & Adults
- Price
- £14.74
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Lezevn 2pcs 3D Printing Retractable Samurai Sword Creative Decompression Tricky Toy Retractable Toy Model
- Price
- £5.85
- Rating
- 3.0/5
- Reviews
- 14
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
44 rising
Sellers
81
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
29%
Top 20: 64%
Open market
57%
- Wicked Costumes11%
- 57 SPECIAL REPLICAS9%
- SHASHAYA7%
- Spinosaurus6%
- I LOVE FANCY DRESS5%
- Smiffys4%
Sword demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top Sword search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sword207K/yr
- swords39K/yr
- toy sword38K/yr
- wooden sword25K/yr
- plastic sword19K/yr
- kids sword14K/yr
- swords for kids12K/yr
- larp sword9K/yr
- toy swords9K/yr
- toy swords for boys12K/yr
What reviews say buyers love and hate about Sword
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good product, just as advertised”
“that's totally fair enough at the price”
“Robust sword which holds up to play”
“Kids enjoying them”
“just as advertised”
What buyers complain about
75% of reviews“A lot f cosplay swords out there are far too short”
“Broke very easily”
“Horrible Quality”
“description of dimensions highly misleading”
“I don't think it was worth the price I paid”
Sword return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sword questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
