Swimming Doll
FailShoppers spend only $17K a year here, so Swimming Doll is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £17K/yr47K searches / yr
- 90-day growth
- +58.7%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 17 sellers
Flapen Score
Swimming Doll against its category
The dotted line is the Toys & Games average. Past it, Swimming Doll is stronger. Inside it, weaker.
Market
The Swimming Doll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swimming Doll 47K times last year and spent an estimated £17K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +58.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £17Ka year
- Top search term
- swimming doll14K searches a year
02 · Price
A sale here is worth £13.81.
Listings sell for £13.81 on average, from £6.90 to £21.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £13.81 that is £3K to £7K a year per listing.
- Average price
- £13.81under the $15 to $100 sweet spot
- Price range
- £6.90–£21.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #308 within Baby & Toddler Toys. It carries 245 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #308in Baby & Toddler Toys
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 245per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Swimming Doll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BABY born Swimming Lizzie 30 cm Wind-Up Swim Doll
- Price
- £15.84
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 8mo ago

BABY born Splish Splash Emma Bath Doll with Water Play
- Price
- £7.39
- Rating
- 4.0/5
- Reviews
- 256
- Age
- 1y ago

Toyana Swimming Baby Doll - 33 cm Lifelike Floating Doll with Moving Arms & Legs Waterproof Bath & Pool Toy Removable Outfit Swim Doll for Bathtime Play Children Age 3+
- Price
- £17.24
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 1y ago

Xwin Sportseries Swimming Doll Bathtub Toy Battery-Powered Operated Swimming Action Waterproof Bath Pool Doll with Flexible Arms and Legs Floating Swim Toy for Toddlers (Classic Edition)
- Price
- £16.02
- Rating
- 3.9/5
- Reviews
- 90
- Age
- 4y ago

BABY born Mermaid 43 cm Styling Doll with Light-Up Tail
- Price
- £19.61
- Rating
- 4.0/5
- Reviews
- 337
- Age
- 1y ago
Trending
90-day click momentum
Toyana Swimming Doll - 15 Inch Lifelike Floating Baby Born Doll with Moving Arms & Legs for Bath Tub & Pool Cute Removable Costume Waterproof Swim Toy for Bathtime Play Fun Gift Ages 3-8
- Price
- £21.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Atomvia 6-piece Swimming Baby Doll Clothes 43 cm Swimsuit for Dolls Swimming Set for Dolls Swimsuit Doll Set Pink with Swimming Ring Shoes Clothes Hanger and Sunglasses(Without Doll)
- Price
- £8.78
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (3-6 Months Pink Dolphin)
- Price
- £17.68
- Rating
- 4.5/5
- Reviews
- 991
- Age
- 4y ago

Swimbubs Baby Swimming Warm Suit Boys Fleece Lined Wetsuit Girls UV UPF50 Sun Protection Swimsuit (6-12 Months Blue Whale)
- Price
- £18.02
- Rating
- 4.5/5
- Reviews
- 991
- Age
- 4y ago

Atomvia Baby Doll Clothes Swimsuit Set for 14-18 Inch / 35-45cm Dolls Summer Doll Outfit Bikini Style with Waist Swim Ring Beach Ball Sunglasses Slippers Accessories Gift for Girls
- Price
- £7.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
Toyana Swimming Doll - 15 Inch Lifelike Floating Baby Born Doll with Moving Arms & Legs for Bath Tub & Pool Cute Removable Costume Waterproof Swim Toy for Bathtime Play Fun Gift Ages 3-8
- Price
- £21.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

koolbitz Swimming Baby Doll for Bath Time - Swimming Pool & Bathtub Play Wind-Up 6-Inch Toy with Moving Arms for Boys & Girls - Waterproof Floating Doll for 3+ Years Ages Kids
- Price
- £9.09
- Rating
- 2.4/5
- Reviews
- 12
- Age
- 3mo ago

Atomvia Baby Doll Clothes Swimsuit Set for 14-18 Inch / 35-45cm Dolls Summer Doll Outfit Bikini Style with Waist Swim Ring Beach Ball Sunglasses Slippers Accessories Gift for Girls
- Price
- £7.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Atomvia 6-piece Swimming Baby Doll Clothes 43 cm Swimsuit for Dolls Swimming Set for Dolls Swimsuit Doll Set Pink with Swimming Ring Shoes Clothes Hanger and Sunglasses(Without Doll)
- Price
- £8.78
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

BABY born Swimming Lizzie 30 cm Wind-Up Swim Doll
- Price
- £15.84
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
17
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- BABY born65%
- Toyana12%
- xwin sportseries7%
- Swimbubs7%
- koolbitz5%
- Atomvia4%
Demand
Swimming Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Dec · busiest ÷ quietest = 2.8× · 8 of 12 months tracked
Search terms
Top Swimming Doll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swimming doll14K/yr
- baby born swimming doll12K/yr
- swimming baby doll7K/yr
- swimming baby6K/yr
- bath doll7K/yr
Reviews and returns
What reviews say buyers love and hate about Swimming Doll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor fit
Way too big
Really tiny
Very bad quality the tail keep falling out it was a gift for my doughter she was very upset
Not the best
Rubbish
Didnt work
didnt work at all
when it comes out of the water it drips constantly
Worked once then never worked again in water only when out the water so not really a swimming doll
Fin does not attach
The fin just will not attach at all
Love
Very good quality material with a cosy lining for warmth
Great product definitely keeps the babies warm in the pool
really warm for baby
My grand daughter enjoyed playing with it
lots of fun
beautiful toy for a child
Worth it for little ones
Great value
For the price I paid on offer it is good value I think
Good quality
Good product
Great product
Good size
Its a great fit
its a good size
Return
1.4% Return rate 79% Fixable by listing
Poor fit
Way too big
Really tiny
Didnt work
didnt work at all
Very bad quality the tail keep falling out it was a gift for my doughter she was very upset
Not the best
Rubbish
didnt read description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimming Doll questions
Answered from the same tracked data.









