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Surging Sparks

Fail

The top 5 brands take 100% of clicks, so Surging Sparks is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£114K/yr75K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
82%top-5 click share · 4 brands · 52 sellers

Flapen Score

Surging Sparks against its category

The dotted line is the Toys & Games average. Past it, Surging Sparks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surging Sparks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surging Sparks 75K times last year and spent an estimated £114K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
2.1%
Market size, estimated
£114Ka year
Top search term
surging sparks35K searches a year

02 · Price

A sale here is worth £74.23.

Listings sell for £74.23 on average, from £7.03 to £245.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £74.23 that is £0 to £7K a year per listing.

Average price
£74.23inside the $15 to $100 sweet spot
Price range
£7.03–£245.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #360 within Games & Accessories. It carries 148 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
60%
Out of stock, average day
14.4%
Average rank
#360in Games & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Surging Sparks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Pokémon69%
  • Titan Cards12%
  • Pokemon10%
  • That Mouse Fashion10%
  • Open — no brand owns it (0%)

Demand

Surging Sparks search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Surging Sparks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surging sparks35K/yr
  • pokemon surging sparks19K/yr
  • pokemon cards surging sparks uk8K/yr
  • surging sparks etb7K/yr
  • pokemon surging sparks english4K/yr
  • surfing sparks booster box3K/yr

Reviews and returns

What reviews say buyers love and hate about Surging Sparks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money43%+1.12

£15 for 1 pack is ridiculous

Price for 6 packs was just too much

Bit overpriced

Quality-Overall29%−0.43

not one decent pull

Looks very cheap

Advertised Vs Actual Product21%−0.27

False advertising

Misleading

Love

Collectibles31%+2.97

Great cards

pulled my first full art ever from these packs

Great for Pokémon collectors

Value For Money25%+1.12

great value

Great price for these cards

Great price & Product

Quality-Overall19%−0.43

Great quality

Good product

Great product, my son was happy

Advertised Vs Actual Product16%−0.27

As advertised

A* As described

Exactly what they said they were

Design-Overall6%+0.80

the art style on them is so nice

Return

0.2% Return rate 52% Fixable by listing

Advertised Vs Actual Product52%▁▁█▄▅▅

False advertising

Misleading

Value For Money19%▁▁▁█▃▅

£15 for 1 pack is ridiculous

Price for 6 packs was just too much

Bit overpriced

Product Condition13%▁▁▁▁▃█
Ethical Trade/Fair Trade6%▁▁▁█▇▁
Quality-Overall3%

not one decent pull

Looks very cheap

FAQ

Common Surging Sparks questions

Answered from the same tracked data.