Superman Figure
FailThe top 5 brands take 98% of clicks, so Superman Figure is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £40K/yr141K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 176 sellers
Flapen Score
Superman Figure against its category
The dotted line is the Toys & Games average. Past it, Superman Figure is stronger. Inside it, weaker.
Market
The Superman Figure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Superman Figure 141K times last year and spent an estimated £40K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £40Ka year
- Peak month
- July3.0× the quietest month
- Top search term
- superman figure61K searches a year
02 · Price
A sale here is worth £15.92.
Listings sell for £15.92 on average, from £4.28 to £46.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.92 that is £0 to £2K a year per listing.
- Average price
- £15.92inside the $15 to $100 sweet spot
- Price range
- £4.28–£46.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,459 within Hobbies. It carries 766 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 94%
- Out of stock, average day
- 4.7%
- Average rank
- #1,459in Hobbies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 766per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Superman Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DC Multiverse Superman (Heat Vision) (Batman V Superman: Dawn of Justice) 7in Action Figure
- Price
- £22.66
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 3mo ago

DC Comics SUPERMAN Action Figure 12-Inch
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 1,140
- Age
- 1y ago

McFarlane DC Multiverse Superman (Superman: The Movie 1978) 7in Action Figure (Deluxe Theatrical Edition) Toys
- Price
- £28.64
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 4mo ago

McFarlane DC Multiverse Superman (Justice League) 7in Action Figure Toys Blister Card
- Price
- £14.25
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

DC Comics 12-Inch SUPERMAN Action Figure
- Price
- £7.91
- Rating
- 4.7/5
- Reviews
- 16,430
- Age
- 6y ago
Trending
estimated 90-day click momentum
Mattel DC 12-Inch Superman Action Figure Classic Red & Blue Super Suit with Fabric Cape Detailed Design & 7 Points of Articulation JMD69
- Price
- £10.69
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2mo ago

Mattel DC Premier Series 6.5in Heat Vision Superman Action Figure
- Price
- £16.70
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

DC Multiverse Superman (Heat Vision) (Batman V Superman: Dawn of Justice) 7in Action Figure
- Price
- £22.66
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 3mo ago

McFarlane DC Multiverse Superman (Superman Returns) 7in Action Figure
- Price
- £21.79
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

McFarlane DC Multiverse Superman (DC Rebirth) 7in Action Figure Toys (Blister Card)
- Price
- £13.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch date
Mattel DC Premier Series 6.5in Heat Vision Superman Action Figure
- Price
- £16.70
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

Mattel DC 12-Inch Superman Action Figure Classic Red & Blue Super Suit with Fabric Cape Detailed Design & 7 Points of Articulation JMD69
- Price
- £10.69
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2mo ago

DC Multiverse Superman (Heat Vision) (Batman V Superman: Dawn of Justice) 7in Action Figure
- Price
- £22.66
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 3mo ago

McFarlane DC Multiverse Superman (Superman Returns) 7in Action Figure
- Price
- £21.79
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

McFarlane DC Multiverse Superman (Justice League) 7in Action Figure Toys Blister Card
- Price
- £14.25
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
176
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 90%
Open market
1%
- McFarlane53%
- DC Comics33%
- Mattel5%
- HiPlay3%
- Sonic The Hedgehog3%
- Funko1%
- Open — no brand owns it (2 brands, 1%)
Demand
Superman Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Superman Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- superman figure61K/yr
- mcfarlane superman21K/yr
- superman action figure14K/yr
- superman toys17K/yr
- superman toy8K/yr
- superman mcfarlane6K/yr
- mcfarlane dc multiverse superman5K/yr
- dc multiverse superman5K/yr
- superman 2025 figure4K/yr
Reviews and returns
What reviews say buyers love and hate about Superman Figure
We read the reviews and the return reasons for every product selling here.
“Partly my fault as I didnt read the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Superman Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









