superman figure
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£15.92avg listing price — sweet spot $15–$100
Price range
Great£4.28–£46.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good766.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 141K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, superman figure is a £40K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
superman figure market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £40K–£48K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,459
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 35%
- Out of stock
- 4.7%
- Avg brand age
- 37 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
176
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 90%
Open market
1%
- McFarlane53%
- DC Comics33%
- Mattel5%
- HiPlay3%
- Sonic The Hedgehog3%
- Funko1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -12.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.0×
Top superman figure search terms
- superman figure61K/yr
- mcfarlane superman21K/yr
- superman action figure14K/yr
- superman toys17K/yr
- superman toy8K/yr
- superman mcfarlane6K/yr
- mcfarlane dc multiverse superman5K/yr
- dc multiverse superman5K/yr
- superman 2025 figure4K/yr
Top superman figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DC Multiverse Superman (Heat Vision) (Batman V Superman: Dawn of Justice) 7in Action Figure
McFarlane£22.664.3★26 rev
DC Comics SUPERMAN Action Figure 12-Inch
DC Comics£5.984.7★1,140 rev
McFarlane DC Multiverse Superman (Superman: The Movie 1978) 7in Action Figure (Deluxe Theatrical Edition) Toys
McFarlane£28.644.6★102 rev
McFarlane DC Multiverse Superman (Justice League) 7in Action Figure Toys Blister Card
McFarlane£14.255.0★4 rev
DC Comics 12-Inch SUPERMAN Action Figure
DC Comics£7.914.7★16,430 rev
Newest
by launch date
Mattel DC Premier Series 6.5in Heat Vision Superman Action Figure
Mattel£16.701 rev
Mattel DC 12-Inch Superman Action Figure Classic Red & Blue Super Suit with Fabric Cape Detailed Design & 7 Points of Articulation JMD69
Mattel£10.6918 rev
DC Multiverse Superman (Heat Vision) (Batman V Superman: Dawn of Justice) 7in Action Figure
McFarlane£22.6626 rev
McFarlane DC Multiverse Superman (Superman Returns) 7in Action Figure
McFarlane£21.7916 rev
McFarlane DC Multiverse Superman (Justice League) 7in Action Figure Toys Blister Card
McFarlane£14.254 rev
Trending
90-day click momentumMattel DC 12-Inch Superman Action Figure Classic Red & Blue Super Suit with Fabric Cape Detailed Design & 7 Points of Articulation JMD69
Mattel£10.694.9★
Mattel DC Premier Series 6.5in Heat Vision Superman Action Figure
Mattel£16.701.0★
DC Multiverse Superman (Heat Vision) (Batman V Superman: Dawn of Justice) 7in Action Figure
McFarlane£22.664.3★
McFarlane DC Multiverse Superman (Superman Returns) 7in Action Figure
McFarlane£21.794.7★
McFarlane DC Multiverse Superman (DC Rebirth) 7in Action Figure Toys (Blister Card)
McFarlane£13.895.0★
What buyers say about superman figure
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“Good quality and value arrived quickly”
“Great toy”
“Deluxe”
“As described and arrived promptly”
“Theyre a good size”
“Not too flimsy”
“it would make a great gift for a kid as its really durable”
“Looks amazing on display”
“Gift”
What buyers complain about
“Partly my fault as I didnt read the size”
“Extremely poor quality control”
“SLIME LEAKS OUT OF THE MONSTER AND SUPERMAN IS NOT THAT GOOD AT POSING”
“the attached one does not”
“definitely not worth the price point”
“unbox the action figure upon unboxing the figure was stiff”
“The blades are really fast and crazy and it doesnt really fly just crashes as its so fast for a small toy lol its also really noisy”
“Not up to 10hrs”
Top return reasons
Common questions
- Is superman figure profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 34 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the superman figure niche?
- 8 brands and 176 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in superman figure?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.9%.
- When does demand for superman figure peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the superman figure niche?
- Listings span £4.28–£46.96; the average listing price is £15.92 (sweet spot $15–$100). The average incumbent carries 766 reviews — the moat a new listing must climb.