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Superman Figure

Fail

The top 5 brands take 98% of clicks, so Superman Figure is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£40K/yr141K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
42%top-5 click share · 8 brands · 176 sellers

Flapen Score

Superman Figure against its category

The dotted line is the Toys & Games average. Past it, Superman Figure is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superman Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superman Figure 141K times last year and spent an estimated £40K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
1.8%
Market size, estimated
£40Ka year
Peak month
July3.0× the quietest month
Top search term
superman figure61K searches a year

02 · Price

A sale here is worth £15.92.

Listings sell for £15.92 on average, from £4.28 to £46.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.92 that is £0 to £2K a year per listing.

Average price
£15.92inside the $15 to $100 sweet spot
Price range
£4.28–£46.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,459 within Hobbies. It carries 766 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#1,459in Hobbies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
766per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Superman Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

176

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

1%

  • McFarlane53%
  • DC Comics33%
  • Mattel5%
  • HiPlay3%
  • Sonic The Hedgehog3%
  • Funko1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Superman Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Superman Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superman figure61K/yr
  • mcfarlane superman21K/yr
  • superman action figure14K/yr
  • superman toys17K/yr
  • superman toy8K/yr
  • superman mcfarlane6K/yr
  • mcfarlane dc multiverse superman5K/yr
  • dc multiverse superman5K/yr
  • superman 2025 figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Superman Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.04

Partly my fault as I didnt read the size

Very big

Very small

Quality-Overall12%−0.02

Extremely poor quality control

It's a shame because the head sculpt is very good quality

Poor quality

Leak-Proof9%

SLIME LEAKS OUT OF THE MONSTER AND SUPERMAN IS NOT THAT GOOD AT POSING

Add-Ons/Attachments8%−0.04

the attached one does not

offering no accessories whatsoever

Value For Money6%+0.51

definitely not worth the price point

Super overpriced-man

The biggest issue with this DC x Sonic line is the retail price at £22.99 its grossly overpriced

Love

Value For Money22%+0.51

Worth the money

Good value for money

Good deal

Quality-Overall19%−0.02

Good quality and value arrived quickly

Good quality

Good quality toy

Fun/Entertainment Experience18%+1.70

Great toy

Full of fun toys

Great fun

Collectibles9%+0.92

Deluxe

Cool addition to your collection

was so excited to add it to his action figure collection

Advertised Vs Actual Product6%+0.58

As described and arrived promptly

exactly as advertised thank you

My husband loved this as described

Return

0.9% Return rate 37% Fixable by listing

Size-Overall31%▁█▅▄▁▄

Partly my fault as I didnt read the size

Very big

Very small

Defective Material/Parts14%▁▃▁▅█▆
Functionality-Overall8%▁▆▁▁█▁
Mechanism Issues8%▁▁▁█▁▁
Gifting Purpose8%▁▁█▁▇▁

FAQ

Common Superman Figure questions

Answered from the same tracked data.