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Super Soaker

Pass

Super Soaker scores 66 out of 100, a Pass. Shoppers spend an estimated $183K a year here, search demand grew +589.6% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 1,773 Toys & Games niches · +22 vs the category median of 44
Market size
£183K/yr347K searches / yr
90-day growth
+589.6%search demand this quarter
Competition
53%top-5 click share · 13 brands · 86 sellers

Flapen Score

Super Soaker against its category

The dotted line is the Toys & Games average. Past it, Super Soaker is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Soaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super Soaker 347K times last year and spent an estimated £183K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +589.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
+589.6%
Conversion, latest week
4.1%
Market size, estimated
£183Ka year
Peak month
July24.1× the quietest month
Top search term
super soaker155K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £4.29 to £24.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.87 that is £6K to £10K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£4.29–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #102 within Sports Toys & Outdoor. It carries 1,024 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#102in Sports Toys & Outdoor
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,024per listing
Listings tracked
25

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
22 months

Products

Top Super Soaker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

86

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 92%

Open market

20%

  • Super Soaker33%
  • Nerf26%
  • XSHOT6%
  • Quanquer6%
  • D-FantiX5%
  • Team Magnus5%

Demand

Super Soaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.1×

Search terms

Top Super Soaker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • super soaker155K/yr
  • super soaker water gun56K/yr
  • nerf water gun27K/yr
  • nerf super soaker23K/yr
  • supersoaker17K/yr
  • long range water gun12K/yr
  • supersoaker long distance14K/yr
  • water gun long range9K/yr
  • water gun nerf7K/yr
  • water soaker6K/yr

Reviews and returns

What reviews say buyers love and hate about Super Soaker

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“leaks everywhere”
A buyer, on “Leak-Proof”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Super Soaker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data