Super Soaker
Super Soaker shows demand growing +589.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Super Soaker profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Super Soaker is a £183K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Super Soaker: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +589.6% over the last 90 days and 4.1% of searches end in a purchase.
£183K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 25 products
Top Super Soaker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nerf Super Soaker Twin Tide Water Blaster Pump Action Outdoor Water Toy
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 7,291
- Age
- 8y ago
Nerf Super Soaker Flip Fill Water Blaster Water Blaster Water Toys 1 Ideal for Garden Games 887ml Multicolor
- Price
- £9.34
- Rating
- 4.3/5
- Reviews
- 1,267
- Age
- 2y ago
D-FantiX Water Guns for Kids 2 Pack Super Water Pistols Soaker Blaster
- Price
- £13.38
- Rating
- 4.3/5
- Reviews
- 1,435
- Age
- 7y ago
MOZOOSON Water Gun Toy for Kids Powerful Water Pistol with 620ML Moisture Capacity | 26ft - 33ft Long Range Squirt Gun Blaster Toy for Kids and Adults
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 4,122
- Age
- 6y ago
Nerf Super Soaker Dunk-Fill Water Blaster 2-Pack
- Price
- £14.16
- Rating
- 4.3/5
- Reviews
- 408
- Age
- 2y ago
Trending
90-day click momentum
Water Gun Powerful Long Distance for Kids & Adults Super Squirt Pistols Soaker with 750ML Big Tank 22 XXL Size & 32ft Long-Range Shooting Summer Toy for Pool Garden & Outdoor Water Battles
- Price
- £16.96
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 6mo ago
Water Gun 1300cc Large Water Pistol for Kids Adults 30-40ft Long Range Powerful Watergun Super Soaker Water Blaster Shooter Summer Beach Pool Water Fight Squirter Toys for Boys
- Price
- £13.45
- Rating
- 3.3/5
- Reviews
- 38
- Age
- 5mo ago
Nerf Super Soaker Dunk-Fill+ Water Blaster | Easy Instant Fill Tank Just Dunk & Go | 358 Millilitre Tank | Water Toys for Ages 6+
- Price
- £5.70
- Rating
- 2.6/5
- Reviews
- 69
- Age
- 7mo ago
The XL Incog water gun from Team Magnus: British stealth design with 1.2L tank 32-38 ft jet and no fuss manual pump for 60+ powerful water shots per load
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 3,347
- Age
- 6y ago
XSHOT Water Fast Fill Retro Water Blaster (Purple) by ZURU Vintage-Style with Fast-Fill Tech 33ft Range & 500ml Tank Outdoor Summer Water Toy for Kids Ages 6+ Backyard & Pool Fun
- Price
- £7.95
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago
Newest
by launch date
Vivyklfc Water Pistols Water Gun Fighting Toys with 8-10 Meters Range for Kids Adults Water Toys Leak-Proof Squirt Guns for Party Blaster Swimming Beach Summer Pool (1500ml * 1 Water Gun)
- Price
- £18.25
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 4mo ago
Water Gun 1300cc Large Water Pistol for Kids Adults 30-40ft Long Range Powerful Watergun Super Soaker Water Blaster Shooter Summer Beach Pool Water Fight Squirter Toys for Boys
- Price
- £13.45
- Rating
- 3.3/5
- Reviews
- 38
- Age
- 5mo ago
Water Gun Powerful Long Distance for Kids & Adults Super Squirt Pistols Soaker with 750ML Big Tank 22 XXL Size & 32ft Long-Range Shooting Summer Toy for Pool Garden & Outdoor Water Battles
- Price
- £16.96
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 6mo ago
Nerf Super Soaker Dunk-Fill+ Water Blaster | Easy Instant Fill Tank Just Dunk & Go | 358 Millilitre Tank | Water Toys for Ages 6+
- Price
- £5.70
- Rating
- 2.6/5
- Reviews
- 69
- Age
- 7mo ago
XSHOT Water Turbo Stream Motor Soaker by ZURU Motorized Water Blaster with Fast-Fill Tech LED Barrel Shoots 30ft Outdoor Summer Toy for Kids Ages 5+
- Price
- £13.49
- Rating
- 3.7/5
- Reviews
- 97
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
86
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
20%
- Super Soaker33%
- Nerf26%
- XSHOT6%
- Quanquer6%
- D-FantiX5%
- Team Magnus5%
Super Soaker demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.1×
Top Super Soaker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- super soaker155K/yr
- super soaker water gun56K/yr
- nerf water gun27K/yr
- nerf super soaker23K/yr
- supersoaker17K/yr
- long range water gun12K/yr
- supersoaker long distance14K/yr
- water gun long range9K/yr
- water gun nerf7K/yr
- water soaker6K/yr
What reviews say buyers love and hate about Super Soaker
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Fun times”
“Decent jet”
“easy to shoot with”
“Good price”
“Easy to use”
What buyers complain about
80% of reviews“leaks everywhere”
“Broke on first use”
“Average quality”
“Very poor value for money in my experience”
“Wouldnt hold water - avoid”
Super Soaker return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Super Soaker questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
