super soaker
Worth a lookShows demand growing +589.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+589.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,023.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£4.29–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£183K£183K/yr · 347K searches
According to Flapen's Amazon United Kingdom niche tracking, super soaker is a £183K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
super soaker market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £161K–£193K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.3%
- Avg brand age
- 22 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
86
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
20%
- Super Soaker33%
- Nerf26%
- XSHOT6%
- Quanquer6%
- D-FantiX5%
- Team Magnus5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +589.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.1×
Top super soaker search terms
- super soaker155K/yr
- super soaker water gun56K/yr
- nerf water gun27K/yr
- nerf super soaker23K/yr
- supersoaker17K/yr
- long range water gun12K/yr
- supersoaker long distance14K/yr
- water gun long range9K/yr
- water gun nerf7K/yr
- water soaker6K/yr
Top super soaker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nerf Super Soaker Twin Tide Water Blaster Pump Action Outdoor Water Toy
Super Soaker£10.864.5★7,291 rev
Nerf Super Soaker Flip Fill Water Blaster Water Blaster Water Toys 1 Ideal for Garden Games 887ml Multicolor
Nerf£9.344.3★1,267 rev
D-FantiX Water Guns for Kids 2 Pack Super Water Pistols Soaker Blaster
D-FantiX£13.384.3★1,435 rev
MOZOOSON Water Gun Toy for Kids Powerful Water Pistol with 620ML Moisture Capacity | 26ft - 33ft Long Range Squirt Gun Blaster Toy for Kids and Adults
MOZOOSON£9.994.2★4,122 rev
Nerf Super Soaker Dunk-Fill Water Blaster 2-Pack
Nerf£14.164.3★408 rev
Newest
by launch date
Vivyklfc Water Pistols Water Gun Fighting Toys with 8-10 Meters Range for Kids Adults Water Toys Leak-Proof Squirt Guns for Party Blaster Swimming Beach Summer Pool (1500ml * 1 Water Gun)
Vivyklfc£18.2518 rev
Water Gun 1300cc Large Water Pistol for Kids Adults 30-40ft Long Range Powerful Watergun Super Soaker Water Blaster Shooter Summer Beach Pool Water Fight Squirter Toys for Boys
HONGCI£13.4538 rev
Water Gun Powerful Long Distance for Kids & Adults Super Squirt Pistols Soaker with 750ML Big Tank 22 XXL Size & 32ft Long-Range Shooting Summer Toy for Pool Garden & Outdoor Water Battles
Ancesfun£16.9636 rev
Nerf Super Soaker Dunk-Fill+ Water Blaster | Easy Instant Fill Tank Just Dunk & Go | 358 Millilitre Tank | Water Toys for Ages 6+
Nerf£5.7069 rev
XSHOT Water Turbo Stream Motor Soaker by ZURU Motorized Water Blaster with Fast-Fill Tech LED Barrel Shoots 30ft Outdoor Summer Toy for Kids Ages 5+
XSHOT£13.4997 rev
Trending
90-day click momentumWater Gun Powerful Long Distance for Kids & Adults Super Squirt Pistols Soaker with 750ML Big Tank 22 XXL Size & 32ft Long-Range Shooting Summer Toy for Pool Garden & Outdoor Water Battles
Ancesfun£16.963.2★
Water Gun 1300cc Large Water Pistol for Kids Adults 30-40ft Long Range Powerful Watergun Super Soaker Water Blaster Shooter Summer Beach Pool Water Fight Squirter Toys for Boys
HONGCI£13.453.3★
Nerf Super Soaker Dunk-Fill+ Water Blaster | Easy Instant Fill Tank Just Dunk & Go | 358 Millilitre Tank | Water Toys for Ages 6+
Nerf£5.702.6★
The XL Incog water gun from Team Magnus: British stealth design with 1.2L tank 32-38 ft jet and no fuss manual pump for 60+ powerful water shots per load
Team Magnus£19.034.0★
XSHOT Water Fast Fill Retro Water Blaster (Purple) by ZURU Vintage-Style with Fast-Fill Tech 33ft Range & 500ml Tank Outdoor Summer Water Toy for Kids Ages 6+ Backyard & Pool Fun
XSHOT£7.954.9★
What buyers say about super soaker
What buyers praise and complain about, mined from review topics.What buyers love
“Fun times”
“Decent jet”
“easy to shoot with”
“Good price”
“Easy to use”
“Holds a decent amount of water”
“It feels sturdy”
“Easy to use with a bright design”
“It does the job”
“Works well”
What buyers complain about
“leaks everywhere”
“Broke on first use”
“Average quality”
“Very poor value for money in my experience”
“Wouldnt hold water - avoid”
“A bit flimsy”
“Did not fire the 30ft or nowhere near”
“cannot be used”
“does not work”
“doesnt travel as far as promised”
Top return reasons
Common questions
- Is super soaker profitable to sell on Amazon United Kingdom?
- The niche generates £183K/yr across 25 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +589.6%. Flapen's verdict: Worth a look (66/100).
- How competitive is the super soaker niche?
- 13 brands and 86 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in super soaker?
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for super soaker peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 24.1× the quietest.
- What does it cost to enter the super soaker niche?
- Listings span £4.29–£24.46; the average listing price is £12.87 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.