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Super Soaker

Pass

Super Soaker scores 66 out of 100, a Pass. Shoppers spend $183K a year here, search demand grew +589.6% this quarter, and returns run at 0.7% of orders.

Flapen Score
66
66 / 100
Top 3% of 1,773 Toys & Games niches · +22 vs the category median of 44
Market size
£183K/yr347K searches / yr
90-day growth
+589.6%search demand this quarter
Competition
53%top-5 click share · 13 brands · 86 sellers

Flapen Score

Super Soaker against its category

The dotted line is the Toys & Games average. Past it, Super Soaker is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Soaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super Soaker 347K times last year and spent an estimated £183K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +589.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
+589.6%
Conversion, latest week
4.1%
Market size, estimated
£183Ka year
Peak month
July24.1× the quietest month
Top search term
super soaker155K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £4.29 to £24.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.87 that is £6K to £10K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£4.29–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #102 within Sports Toys & Outdoor. It carries 1,024 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#102in Sports Toys & Outdoor
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,024per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
22 months

Products

Top Super Soaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

86

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

20%

  • Super Soaker33%
  • Nerf26%
  • XSHOT6%
  • Quanquer6%
  • D-FantiX5%
  • Team Magnus5%

Demand

Super Soaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.1×

Search terms

Top Super Soaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super soaker155K/yr
  • super soaker water gun56K/yr
  • nerf water gun27K/yr
  • nerf super soaker23K/yr
  • supersoaker17K/yr
  • long range water gun12K/yr
  • supersoaker long distance14K/yr
  • water gun long range9K/yr
  • water gun nerf7K/yr
  • water soaker6K/yr

Reviews and returns

What reviews say buyers love and hate about Super Soaker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof24%

leaks everywhere

massive leaking

It leaks

Durability12%−0.17

Broke on first use

Broke straight away

Breaks within 30 minutes of use

Quality-Overall11%

Average quality

cheap quality

Rubbish quality product

Value For Money7%

Very poor value for money in my experience

Not worth the price

Not impressed for price

Water Resistance7%−0.02

Wouldnt hold water - avoid

Water not coming through

Just leaked water

Love

Fun/Entertainment Experience27%+2.75

Fun times

Fun for all

Good fun

Quality-Overall10%

Decent jet

Good quality

Great product

Shooting8%+0.33

easy to shoot with

Has a great shooting range

It shoots super far

Value For Money7%

Good price

Worth the money

Excellent value

Ease Of Use7%+0.26

Easy to use

Easy to fill

Super easy to handle and use

Return

0.7% Return rate 16% Fixable by listing

Leak-Proof24%▁▄▄█▆▆

leaks everywhere

massive leaking

It leaks

Functionality-Overall14%█▂▃▃▂▃

does not work

Didn't work properly

Broken. Doesn't work

Size-Overall11%▁█▄▅▇▇
Quality-Overall8%▁▇██▅▄

Average quality

cheap quality

Rubbish quality product

Defective Material/Parts6%▁▅▅▃█▅

FAQ

Common Super Soaker questions

Answered from the same tracked data.