Summer Toys
MaybeSearch demand grew +408.6% this quarter. But shoppers spend only $19K a year here, so Summer Toys is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £19K/yr80K searches / yr
- 90-day growth
- +408.6%search demand this quarter
- Competition
- 64%top-5 click share · 19 brands · 105 sellers
Flapen Score
Summer Toys against its category
The dotted line is the Toys & Games average. Past it, Summer Toys is stronger. Inside it, weaker.
Market
The Summer Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Summer Toys 80K times last year and spent an estimated £19K. The top 5 brands take 69% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +408.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +408.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £19Ka year
- Top search term
- summer toys22K searches a year
02 · Price
A sale here is worth £12.04.
Listings sell for £12.04 on average, from £2.51 to £28.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £12.04 that is £0 to £1K a year per listing.
- Average price
- £12.04under the $15 to $100 sweet spot
- Price range
- £2.51–£28.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #12 within Party Supplies. It carries 3,033 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #12in Party Supplies
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,033per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Summer Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Intex Glossy Panel Beach Ball 61cm Inflatable Multicolour Pool Ball PVC Water Toy for Kids Garden Beach and Summer Outdoor Play
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 7,271
- Age
- 24y ago

JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 2,577
- Age
- 7y ago

JOYIN 685cm Water Slides and 2 Bodyboards Lawn Waterslides Summer Water Toy with Build in Sprinkler for Backyard Outdoor Water Fun for Kids Adults
- Price
- £28.68
- Rating
- 3.8/5
- Reviews
- 6,478
- Age
- 6y ago

WAHU Bash n Splash Outdoor Garden Water Toy for Kids Ages 5+
- Price
- £4.75
- Rating
- 3.6/5
- Reviews
- 195
- Age
- 5y ago
Trending
90-day click momentum
Intex Glossy Panel Beach Ball 61cm Inflatable Multicolour Pool Ball PVC Water Toy for Kids Garden Beach and Summer Outdoor Play
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 7,271
- Age
- 24y ago

Peradix Sprinklers Pad | Water Splash Play Mat Pad Summer Outdoor | Garden | Beach Water Spray | Sprinkle Mat Pool Toys Games For Kids | Children | Toddler Activities Water Toys
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 2,979
- Age
- 6y ago

Auney Outdoor Water Play Sprinklers Toys for Toddlers Large Octopus Water Spray Sprinkler for Kids Boys Girls and Pets Garden Sprinkler Toys Summer Toys for 3 4 5 6 7+ Year Old
- Price
- £17.15
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 6mo ago

JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

Lumstar Garden Water Sprinkler Toy for Kids 3-7 Years Old - Outdoor Lawn and Vegetable Yard Sprinkler for Toddlers
- Price
- £13.49
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 3y ago
Newest
by launch date
Auney Outdoor Water Play Sprinklers Toys for Toddlers Large Octopus Water Spray Sprinkler for Kids Boys Girls and Pets Garden Sprinkler Toys Summer Toys for 3 4 5 6 7+ Year Old
- Price
- £17.15
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 6mo ago

4 in 1 Kids Toys Turtle Water Sprinkler Outdoor Water Fun Toy with Splash
- Price
- £17.27
- Rating
- 4.1/5
- Reviews
- 599
- Age
- 1y ago

Water Sprinkler Baseball Toy for Kids: Garden Toys for Toddlers Age 3-5 - Outdoor Toys for 4 5 6 7 Year Old Boys Girls Birthday Gifts - Summer Toys for Kids 8-12 Water Play Splash Pad
- Price
- £11.87
- Rating
- 3.6/5
- Reviews
- 39
- Age
- 1y ago

The Magic Toy Shop Toss and Catch Ball Set for Kids & Families 2 Sticky Paddles with Straps & 1 Ball Fun Outdoor Play Toy for Garden Beach Pool Summer Sports Day & Family Games
- Price
- £5.53
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 2y ago

LATERN Splash Pad for Kids and Dog 170CM Thickened Splash Play Mat Non-Slip Water Sprinkler Pad Inflatable Water Toys for Baby Toddler Boys Girls Pets Summer Garden Outdoor Play
- Price
- £14.93
- Rating
- 4.0/5
- Reviews
- 192
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
105
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
26%
- Intex24%
- JOYIN21%
- Eocolz14%
- WAHU5%
- Bestway5%
- Lumstar4%
Demand
Summer Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 75.7× · 11 of 12 months tracked
Search terms
Top Summer Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer toys22K/yr
- water games for garden13K/yr
- water fun for kids11K/yr
- water fun11K/yr
- summer garden toys11K/yr
- kids summer toys6K/yr
- summer toys for kids4K/yr
- water games for kids outdoor3K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap rubbish
Poor quality
Cheap low quality
they break easily
Broke within 2 days
Fell apart
Not fit for purpose
Its huge
Looks small
Not too sturdy
Little flimsy
Not very robust
Not working
Terrible doesnt work as shown
Doesn't work well
Love
Fun time
Brilliant fun
Great toy
The quality seems fair
The build quality feels solid for a toy like this
Amazing quality
Good price
Great value for money
Excellent value
Good size
It's a generous size
Good size for kids
Vivid colours
Beautiful colours
Nice colours
Return
0.4% Return rate 32% Fixable by listing
Not fit for purpose
Its huge
Looks small
Cheap rubbish
Poor quality
Cheap low quality
they break easily
Broke within 2 days
Fell apart
Not working
Terrible doesnt work as shown
Doesn't work well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Toys questions
Answered from the same tracked data.









