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Strixhaven

Fail

Demand is soft, at -56.8% this quarter, so Strixhaven is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£46K/yr35K searches / yr
90-day growth
-56.8%search demand this quarter
Competition
64%top-5 click share · 3 brands · 70 sellers

Flapen Score

Strixhaven against its category

The dotted line is the Toys & Games average. Past it, Strixhaven is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strixhaven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strixhaven 35K times last year and spent an estimated £46K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-56.8%
Conversion, latest week
2.1%
Market size, estimated
£46Ka year
Top search term
strixhaven19K searches a year

02 · Price

A sale here is worth £61.97.

Listings sell for £61.97 on average, from £4.36 to £241.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £61.97 that is £6K to £15K a year per listing.

Average price
£61.97inside the $15 to $100 sweet spot
Price range
£4.36–£241.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #397 within Games & Accessories. It carries 337 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
77%
Out of stock, average day
2.2%
Average rank
#397in Games & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
13

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Strixhaven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Magic: The Gathering94%
  • Dungeons & Dragons3%
  • Gamegenic3%

Demand

Strixhaven search demand

Weekly searches over the year. Pick a range.

5K3KApr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Strixhaven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%+1.31

I cannot say that it is good value for money

Complete waste of money

Gifting Purpose20%+0.80

Gift for my husband so that was disappointing

Print Quality20%−0.12

incorrectly printed lands

Quality-Overall20%−0.07

Low Quality

Strength7%+0.25

It's not the strongest precon

Love

Fun/Entertainment Experience33%+1.73

Lots of fun interactions

Great fun

Fun deck

Value For Money30%+1.31

Good to have at £83

Well wworth a purchase

Worth it

Suitability Beginner10%+0.80

Really good starter deck

Quality-Overall10%−0.07

Great quality

Advertised Vs Actual Product10%−0.12

Product is as advertised

Return

0.0% Return rate 7% Fixable by listing

Value For Money40%▁▁▁▇█▁

I cannot say that it is good value for money

Complete waste of money

Defective Material/Parts20%▁▁▁█▅▁
Product Condition20%▁▁▁▁█▁
Advertised Vs Actual Product7%▁▁▁▁█▁
Gifting Purpose7%▁▁▁▁█▁

Gift for my husband so that was disappointing

FAQ

Common Strixhaven questions

Answered from the same tracked data.