- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £46K/yr35K searches / yr
- 90-day growth
- -56.8%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 70 sellers
Flapen Score
Strixhaven against its category
The dotted line is the Toys & Games average. Past it, Strixhaven is stronger. Inside it, weaker.
Market
The Strixhaven market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Strixhaven 35K times last year and spent an estimated £46K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -56.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £46Ka year
- Top search term
- strixhaven19K searches a year
02 · Price
A sale here is worth £61.97.
Listings sell for £61.97 on average, from £4.36 to £241.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £61.97 that is £6K to £15K a year per listing.
- Average price
- £61.97inside the $15 to $100 sweet spot
- Price range
- £4.36–£241.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #397 within Games & Accessories. It carries 337 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 77%
- Out of stock, average day
- 2.2%
- Average rank
- #397in Games & Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 337per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 8 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Strixhaven products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
- Price
- £40.26
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Play Booster Box (English Version) - Number Of Pieces: 1
- Price
- £117.29
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven Commander Deck - Witherbloom Pestilence (English Version)
- Price
- £37.28
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven Commander Deck - Silverquill Influence (English Version)
- Price
- £37.64
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (English Version)
- Price
- £241.24
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago
Trending
90-day click momentum
Magic: The Gathering Secrets of Strixhaven - Play Booster (English Version)
- Price
- £4.36
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

Gamegenic | Magic: The Gathering | Secrets of Strixhaven Cards Almanac 18-Pocket - Faction Logo 5 | Trading Card Game Accessory | Ages 13+
- Price
- £40.79
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Magic: The Gathering Secrets of Strixhaven Commander Deck - Silverquill Influence (English Version)
- Price
- £37.64
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (English Version)
- Price
- £241.24
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
- Price
- £40.26
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 6mo ago
Newest
by launch date
Gamegenic | Magic: The Gathering | Secrets of Strixhaven Cards Almanac 18-Pocket - Faction Logo 5 | Trading Card Game Accessory | Ages 13+
- Price
- £40.79
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
- Price
- £40.26
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Play Booster Box (English Version) - Number Of Pieces: 1
- Price
- £117.29
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven Commander Deck - Witherbloom Pestilence (English Version)
- Price
- £37.28
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven Commander Deck - Silverquill Influence (English Version)
- Price
- £37.64
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Magic: The Gathering94%
- Dungeons & Dragons3%
- Gamegenic3%
Demand
Strixhaven search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Strixhaven
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I cannot say that it is good value for money
Complete waste of money
Gift for my husband so that was disappointing
incorrectly printed lands
Low Quality
It's not the strongest precon
Love
Lots of fun interactions
Great fun
Fun deck
Good to have at £83
Well wworth a purchase
Worth it
Really good starter deck
Great quality
Product is as advertised
Return
0.0% Return rate 7% Fixable by listing
I cannot say that it is good value for money
Complete waste of money
Gift for my husband so that was disappointing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strixhaven questions
Answered from the same tracked data.









