strixhaven
Skip itSoft demand (-56.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£61.97avg listing price — sweet spot $15–$100
Review moat
Great336.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.36–£241.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£46K£46K/yr · 35K searches
Growth
Bad-56.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, strixhaven is a £46K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
strixhaven market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £93K–£124K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #397
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 31%
- Out of stock
- 2.2%
- Avg brand age
- 32 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Magic: The Gathering94%
- Dungeons & Dragons3%
- Gamegenic3%
Demand
Weekly Amazon search volume, last 15 weeks — -56.8% search growth over the last 90 days.Top strixhaven products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
Magic: The Gathering£40.264.5★289 rev
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (English Version) - Number Of Pieces: 1
Magic: The Gathering£117.294.8★12 rev
Magic: The Gathering Secrets of Strixhaven Commander Deck - Witherbloom Pestilence (English Version)
Magic: The Gathering£37.284.8★156 rev
Magic: The Gathering Secrets of Strixhaven Commander Deck - Silverquill Influence (English Version)
Magic: The Gathering£37.644.8★189 rev
Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (English Version)
Magic: The Gathering£241.243.7★15 rev
Newest
by launch date
Gamegenic | Magic: The Gathering | Secrets of Strixhaven Cards Almanac 18-Pocket - Faction Logo 5 | Trading Card Game Accessory | Ages 13+
Gamegenic£40.793 rev
Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
Magic: The Gathering£40.26289 rev
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (English Version) - Number Of Pieces: 1
Magic: The Gathering£117.2912 rev
Magic: The Gathering Secrets of Strixhaven Commander Deck - Witherbloom Pestilence (English Version)
Magic: The Gathering£37.28156 rev
Magic: The Gathering Secrets of Strixhaven Commander Deck - Silverquill Influence (English Version)
Magic: The Gathering£37.64189 rev
Trending
90-day click momentum
Magic: The Gathering Secrets of Strixhaven - Play Booster (English Version)
Magic: The Gathering£4.363.8★
Gamegenic | Magic: The Gathering | Secrets of Strixhaven Cards Almanac 18-Pocket - Faction Logo 5 | Trading Card Game Accessory | Ages 13+
Gamegenic£40.793.3★
Magic: The Gathering Secrets of Strixhaven Commander Deck - Silverquill Influence (English Version)
Magic: The Gathering£37.644.8★
Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (English Version)
Magic: The Gathering£241.243.7★
Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
Magic: The Gathering£40.264.5★
What buyers say about strixhaven
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun interactions”
“Good to have at £83”
“Really good starter deck”
“Great quality”
“Product is as advertised”
What buyers complain about
“I cannot say that it is good value for money”
“Gift for my husband so that was disappointing”
“incorrectly printed lands”
“Low Quality”
“It's not the strongest precon”
Top return reasons
Common questions
- Is strixhaven profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 13 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -56.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the strixhaven niche?
- 3 brands and 70 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in strixhaven?
- Top complaints mined from reviews: Value For Money, Gifting Purpose, Print Quality. The return rate is 0.0%.
- What does it cost to enter the strixhaven niche?
- Listings span £4.36–£241.24; the average listing price is £61.97 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.