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Strawberry Squishy

Pass

Strawberry Squishy scores 65 out of 100, a Pass. Shoppers spend $61K a year here, search demand grew +251.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
65
65 / 100
Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 44
Market size
£61K/yr152K searches / yr
90-day growth
+251.7%search demand this quarter
Competition
52%top-5 click share · 25 brands · 33 sellers

Flapen Score

Strawberry Squishy against its category

The dotted line is the Toys & Games average. Past it, Strawberry Squishy is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Squishy 152K times last year and spent an estimated £61K. The top 5 brands take 59% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +251.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+251.7%
Conversion, latest week
4.7%
Market size, estimated
£61Ka year
Top search term
strawberry squishy95K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £1.35 to £15.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.60 that is £860 to £2K a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£1.35–£15.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£860–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #1,174 within Novelty & Gag Toys. It carries 23 reviews at 3.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
76%
Out of stock, average day
31.0%
Average rank
#1,174in Novelty & Gag Toys
Average rating
3.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
23per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -6 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
-6 months

Products

Top Strawberry Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

33

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

52%

Top 20: 88%

Open market

35%

  • FRGITYGIFT22%
  • MAUDFEK13%
  • Usper11%
  • Generic7%
  • DVDVBOOM7%
  • Yozexin5%

Demand

Strawberry Squishy search demand

Weekly searches over the year. Pick a range.

10K6KMay '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Strawberry Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry squishy95K/yr
  • squishy strawberry20K/yr
  • giant strawberry squishy17K/yr
  • jumbo strawberry squishy8K/yr
  • strawberry squishy jumbo5K/yr
  • big strawberry squishy6K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.31

Poor quality

CHEAP RUBBISH

Rubbish quality

Size-Overall16%−0.10

Large

its pretty small

smaller than expected

Durability15%−0.21

Burst after 1 hr

they break very easily

Popped within two days of use

Adhesion/Stickiness12%−0.02

the glue was t really sticking then it deflated when I was was squeezing

still very, the paw wasnt very sticky

Sticky

Advertised Vs Actual Product9%−0.06

Looks nothing like the pictures, False advertising

Misleading

Not as described

Love

Soft Feel14%

This 8-inch giant strawberry squishy is incredibly soft

The texture is smooth

soft

Smell8%+0.44

don't have any unpleasant odor

sturdy plus it smelled good had a cute design

No funny smell

Size-Overall8%−0.10

It was great it was a great size and really good

Big size strawberrie squishy

Perfect size for travel or keeping in a school bag

Design-Overall8%+0.83

Cute Decoration with a Purpose

Cute giant strawberry design

It looks adorable on my desk

Color8%+0.78

beautiful colors

The color is pretty and appealing

bright color add a fun touch to my office desk

Return

0.1% Return rate 18% Fixable by listing

Quality-Overall15%▁▁█▃▄▃

Poor quality

CHEAP RUBBISH

Rubbish quality

Adhesion/Stickiness14%▁█▄▆▂▃

the glue was t really sticking then it deflated when I was was squeezing

still very, the paw wasnt very sticky

Sticky

Leak-Proof14%▁▁▁▁▃█

leaking white foam

Size-Overall11%▁▁▁▇█▆

Large

its pretty small

smaller than expected

Smell9%▁▁▁▁█▅

Cheap rubbish, smells vile and not giant as described

Smells of petrol

This product smells of chemical

FAQ

Common Strawberry Squishy questions

Answered from the same tracked data.