Stranger Things Squishmallow

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-71.5%

Conversion, latest week

3.5%

Market size, estimated

£59Ka year

Top search term

stranger things plush49K searches a year

Listings sell for £13.52 on average, from £8.00 to £29.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.52 that is £1K to £3K a year per listing.

Average price

£13.52under the $15 to $100 sweet spot

Price range

£8.00–£29.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

41% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #1,356 within Dolls & Accessories. It carries 105 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

77%

Out of stock, average day

20.1%

Average rank

#1,356in Dolls & Accessories

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

105per listing

Listings tracked

22

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

21 months