Stranger Things Squishmallow
soft demand (-71.5% this quarter) — Stranger Things Squishmallow doesn't clear our bar today.
Flapen Score
Is Stranger Things Squishmallow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stranger Things Squishmallow is a £59K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 47/100.
Stranger Things Squishmallow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -71.5% over the last 90 days and 3.5% of searches end in a purchase.
£59K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Stranger Things Squishmallow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OUKEYI Stranger Demogorgon Plush Things Monster Horror Stuffed Doll Birthday Gifts Soft Stuffed Pillow Doll for Boys Girls (Black Monster)
- Price
- £14.30
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 3y ago
Famosa Softies 760021114 Demorgorgon Stranger Things 26 cm Soft Soft Stuffed with 100% Recycled Fibre for Fans of the Series and Children Ages 12 Months and Up
- Price
- £19.33
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 4y ago
Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects
- Price
- £21.14
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 5mo ago
Ainvliya Plushies Figure Doll Retro Horror Monster Plushie Flower Head Plush Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift
- Price
- £8.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)
- Price
- £9.59
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
Trending
90-day click momentum
Stange Flower Monster Plush with Positive Message Card Cute Handmade Crochet Knitted Stuffed Toy Retro Horror Themed Collectible Gift for Pop Culture Fans
- Price
- £9.12
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
Plushies Figure DollRetro Horror Monster Plushie Flower Head Plushie Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift
- Price
- £8.44
- Rating
- 3.2/5
- Reviews
- 3
- Age
- 4mo ago
Ainvliya Plushies Figure Doll Retro Horror Monster Plushie Flower Head Plush Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift
- Price
- £8.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago
Official Stranger Things Hellfire Club Ringer T-Shirt Black - L
- Price
- £9.97
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago
Newest
by launch dateStange Flower Monster Plush with Positive Message Card Cute Handmade Crochet Knitted Stuffed Toy Retro Horror Themed Collectible Gift for Pop Culture Fans
- Price
- £9.12
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
Ainvliya Plushies Figure Doll Retro Horror Monster Plushie Flower Head Plush Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift
- Price
- £8.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Plushies Figure DollRetro Horror Monster Plushie Flower Head Plushie Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift
- Price
- £8.44
- Rating
- 3.2/5
- Reviews
- 3
- Age
- 4mo ago
Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects
- Price
- £21.14
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 5mo ago
Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)
- Price
- £9.59
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
66
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
33%
- OUKEYI27%
- Squishmallows10%
- Famosa Softies9%
- Jazwares8%
- Zavvi7%
- Ainvliya7%
Stranger Things Squishmallow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Stranger Things Squishmallow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stranger things plush49K/yr
- demogorgon plush43K/yr
- stranger things teddy16K/yr
- stranger things plushies13K/yr
- stranger things demogorgon plush5K/yr
What reviews say buyers love and hate about Stranger Things Squishmallow
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good quality”
“Great squishy, daughter very happy”
“Cute little set of two for collectors”
“Good price”
“it will do as an addition to the gifts I gave it with”
What buyers complain about
60% of reviews“Looks crushed and creased and not very well made”
“Bigger than I thought”
“expensive”
Stranger Things Squishmallow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stranger Things Squishmallow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
