Is stranger things squishmallow profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 22 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -71.5%. Flapen's verdict: Skip it (47/100).

How competitive is the stranger things squishmallow niche?

15 brands and 66 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in stranger things squishmallow?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.6%.

What does it cost to enter the stranger things squishmallow niche?

Listings span £8.00–£29.07; the average listing price is £13.52 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

stranger things squishmallow

Skip it

Soft demand (-71.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great104.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good£8.00–£29.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.52

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£59K

£59K/yr · 126K searches

Growth

Bad-71.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, stranger things squishmallow is a £59K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

stranger things squishmallow market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £34K–£41K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,356
Page quality: 0%
Prime: 77%
Sponsored: 41%
Out of stock: 20.1%
Avg brand age: 21 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

33%

OUKEYI27%
Squishmallows10%
Famosa Softies9%
Jazwares8%
Zavvi7%
Ainvliya7%

Demand

Weekly Amazon search volume, last 31 weeks — -71.5% search growth over the last 90 days.

Open Trend

Top stranger things squishmallow search terms

stranger things plush49K/yr -70.2%1.2% conv.
demogorgon plush43K/yr -72.6%3.8% conv.
stranger things teddy16K/yr -72.2%1.3% conv.
stranger things plushies13K/yr -72.3%1.6% conv.
stranger things demogorgon plush5K/yr -71.8%4.4% conv.

All search terms

Top stranger things squishmallow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OUKEYI Stranger Demogorgon Plush Things Monster Horror Stuffed Doll Birthday Gifts Soft Stuffed Pillow Doll for Boys Girls (Black Monster)

OUKEYI£14.304.3★70 rev

Famosa Softies 760021114 Demorgorgon Stranger Things 26 cm Soft Soft Stuffed with 100% Recycled Fibre for Fans of the Series and Children Ages 12 Months and Up

Famosa Softies£19.334.7★161 rev

Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects

Jazwares£21.144.6★31 rev

Ainvliya Plushies Figure Doll Retro Horror Monster Plushie Flower Head Plush Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift

Ainvliya£8.000.0★0 rev

Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)

Tikwisdom£9.593.5★3 rev

Newest

by launch date

Stange Flower Monster Plush with Positive Message Card Cute Handmade Crochet Knitted Stuffed Toy Retro Horror Themed Collectible Gift for Pop Culture Fans

Xieesae£9.122 rev

3mo ago

Ainvliya Plushies Figure Doll Retro Horror Monster Plushie Flower Head Plush Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift

Ainvliya£8.000 rev

4mo ago

Plushies Figure DollRetro Horror Monster Plushie Flower Head Plushie Pillow Soft Toy Stuffed Animal Cute Cuddly Plush Toys for Girls Boys Kids Toys Bedroom Decoration Birthday Gift

Luchild£8.443 rev

4mo ago

Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects

Jazwares£21.1431 rev

5mo ago

Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)

Tikwisdom£9.593 rev

7mo ago

What buyers say about stranger things squishmallow

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Good quality”

Soft Feel21%

“Great squishy, daughter very happy”

Collectibles15%

“Cute little set of two for collectors”

Value For Money6%

“Good price”

Gifting Purpose4%

“it will do as an addition to the gifts I gave it with”

Advertised Vs Actual Product3%

“Even better than in the pictures”

Material Quality2%

“Good material”

Design-Overall2%

“The crochet design is beautifully made”

Size-Overall1%

“Its a decent size”

What buyers complain about

Quality-Overall36%

“Looks crushed and creased and not very well made”

Size-Overall19%

“Bigger than I thought”

Value For Money5%

“expensive”

Top return reasons

Size-Overall29%

Advertised Vs Actual Product23%

Gifting Purpose13%

Quality-Overall8%

Material Quality8%