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Stranger Things Puzzle

Fail

Demand is soft, at -79.4% this quarter, so Stranger Things Puzzle is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£79K/yr87K searches / yr
90-day growth
-79.4%search demand this quarter
Competition
81%top-5 click share · 2 brands · 31 sellers

Flapen Score

Stranger Things Puzzle against its category

The dotted line is the Toys & Games average. Past it, Stranger Things Puzzle is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Puzzle 87K times last year and spent an estimated £79K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-79.4%
Conversion, latest week
6.0%
Market size, estimated
£79Ka year
Top search term
stranger things puzzle38K searches a year

02 · Price

A sale here is worth £15.01.

Listings sell for £15.01 on average, from £9.31 to £25.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.01 that is £2K to £4K a year per listing.

Average price
£15.01inside the $15 to $100 sweet spot
Price range
£9.31–£25.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #936 within Jigsaws & Puzzles. It carries 325 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#936in Jigsaws & Puzzles
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stranger Things Puzzle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£31K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Clementoni74%
  • Ravensburger26%

Demand

Stranger Things Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 31.4× · 8 of 12 months tracked

Search terms

Top Stranger Things Puzzle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stranger things puzzle38K/yr
  • stranger things jigsaw32K/yr
  • stranger things jigsaw puzzle 10009K/yr
  • stranger things jigsaw puzzle4K/yr
  • stranger things puzzle 10004K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Puzzle

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Really poor quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Stranger Things Puzzle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data