Skip to content
36

stranger things puzzle

Skip it

Soft demand (-79.4% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 0Conversion 67Competition 16Returns 97Price range 65Avg price 75Brand share 0Review moat 84Quality gap 32

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great324.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.01

avg listing price — sweet spot $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£9.31–£25.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£79K

£79K/yr · 87K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-79.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, stranger things puzzle is a £79K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

stranger things puzzle market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£38K–£45K
units × avg price
Conversion rate
6.0%
Avg BSR
#936
Page quality
0%
Prime
100%
Sponsored
63%
Out of stock
9.3%
Avg brand age
30 months
Avg seller age
192 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Clementoni74%
  • Ravensburger26%

Demand

Weekly Amazon search volume, last 33 weeks — -79.4% search growth over the last 90 days.
7K5KDec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26

Top stranger things puzzle search terms

  • stranger things puzzle38K/yr
  • stranger things jigsaw32K/yr
  • stranger things jigsaw puzzle 10009K/yr
  • stranger things jigsaw puzzle4K/yr
  • stranger things puzzle 10004K/yr
All search terms

Top stranger things puzzle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£8K20%£16K30%£24K40%£31K1001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about stranger things puzzle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Good quality jigsaw”

Value For Money27%

“Great value for money”

Fun/Entertainment Experience17%

“Family fun”

Size-Overall4%

“really good size”

Collectibles4%

“My son is 10 years old and loves puzzles, this is a lovely addition to our collection, good quality”

Advertised Vs Actual Product3%

“Exactly what is says on the tin”

Color2%

“it has bright colours”

What buyers complain about

Quality-Overall33%

“Really poor quality”

Assembly/Installation20%

“finally got around to build it their are pieces missing what a disappointment not worth the money spent on it”

Color17%

“an extra piece of a different colour not possibly from it”

Hard Feel17%

“This is hard”

Size-Overall3%

“Pieces are quite small”

Top return reasons

Defective Material/Parts40%
Functionality-Overall20%
Advertised Vs Actual Product20%
Touch/Button Controls20%

Common questions

Is stranger things puzzle profitable to sell on Amazon United Kingdom?
The niche generates £79K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.4%. Flapen's verdict: Skip it (36/100).
How competitive is the stranger things puzzle niche?
2 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in stranger things puzzle?
Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Color. The return rate is 0.5%.
What does it cost to enter the stranger things puzzle niche?
Listings span £9.31–£25.77; the average listing price is £15.01 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.