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Stranger Things Puzzle

Fail

Demand is soft, at -79.4% this quarter, so Stranger Things Puzzle is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£79K/yr87K searches / yr
90-day growth
-79.4%search demand this quarter
Competition
81%top-5 click share · 2 brands · 31 sellers

Flapen Score

Stranger Things Puzzle against its category

The dotted line is the Toys & Games average. Past it, Stranger Things Puzzle is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Puzzle 87K times last year and spent an estimated £79K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-79.4%
Conversion, latest week
6.0%
Market size, estimated
£79Ka year
Top search term
stranger things puzzle38K searches a year

02 · Price

A sale here is worth £15.01.

Listings sell for £15.01 on average, from £9.31 to £25.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.01 that is £2K to £4K a year per listing.

Average price
£15.01inside the $15 to $100 sweet spot
Price range
£9.31–£25.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #936 within Jigsaws & Puzzles. It carries 325 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#936in Jigsaws & Puzzles
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stranger Things Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£31K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Clementoni74%
  • Ravensburger26%

Demand

Stranger Things Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 31.4× · 8 of 12 months tracked

Search terms

Top Stranger Things Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things puzzle38K/yr
  • stranger things jigsaw32K/yr
  • stranger things jigsaw puzzle 10009K/yr
  • stranger things jigsaw puzzle4K/yr
  • stranger things puzzle 10004K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Puzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.08

Really poor quality

Very bad quality for the price of it

Assembly/Installation20%−0.11

finally got around to build it their are pieces missing what a disappointment not worth the money spent on it

Takes about five hours to put it all together

Color17%−0.11

an extra piece of a different colour not possibly from it

Hard Feel17%+0.83

This is hard

Size-Overall3%+0.57

Pieces are quite small

Love

Quality-Overall40%−0.08

Good quality jigsaw

the poster that is included is really nice quality

High quality

Value For Money27%+3.09

Great value for money

Good price

Worth the money

Fun/Entertainment Experience17%−0.09

Family fun

Great fun

Good puzzle

Size-Overall4%+0.57

really good size

Collectibles4%+0.40

My son is 10 years old and loves puzzles, this is a lovely addition to our collection, good quality

Return

0.5% Return rate 20% Fixable by listing

Defective Material/Parts40%▁▁▁▁█▁
Functionality-Overall20%▁█▁▁▁▁
Advertised Vs Actual Product20%▁█▁▁▁▁
Touch/Button Controls20%▁▁▁▁▁█

FAQ

Common Stranger Things Puzzle questions

Answered from the same tracked data.