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Stranger Things Puzzle

soft demand (-79.4% this quarter) — Stranger Things Puzzle doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 20Growth 0Conversion 67Competition 16Returns 97Price range 65Avg price 75Brand share 0Review moat 84Quality gap 32
This niche Category average

Is Stranger Things Puzzle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stranger Things Puzzle is a £79K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Stranger Things Puzzle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -79.4% over the last 90 days and 6.0% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr3K
Search volume / yr-79.4%87K
Conversion rate6.0%
Avg price£15.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 31
Top-5 product click share81%
Open market0%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement63%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews325

Top Stranger Things Puzzle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£16K£24K£31K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Clementoni74%
  • Ravensburger26%

Stranger Things Puzzle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR6.0%Products8Brands2Top 5 Brands100%OOS Rate9.3%Rating4.6★Reviews325Avg BSR#936
7K5KDec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26

Top Stranger Things Puzzle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things puzzle38K/yr
  • stranger things jigsaw32K/yr
  • stranger things jigsaw puzzle 10009K/yr
  • stranger things jigsaw puzzle4K/yr
  • stranger things puzzle 10004K/yr

What reviews say buyers love and hate about Stranger Things Puzzle

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall40%

Good quality jigsaw

Value For Money27%

Great value for money

Fun/Entertainment Experience17%

Family fun

Size-Overall4%

really good size

Collectibles4%

My son is 10 years old and loves puzzles, this is a lovely addition to our collection, good quality

What buyers complain about

90% of reviews
Quality-Overall33%

Really poor quality

Assembly/Installation20%

finally got around to build it their are pieces missing what a disappointment not worth the money spent on it

Color17%

an extra piece of a different colour not possibly from it

Hard Feel17%

This is hard

Size-Overall3%

Pieces are quite small

Stranger Things Puzzle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
40%
2Functionality-Overall
20%
3Advertised Vs Actual Product
20%
4Touch/Button Controls
20%

Common Stranger Things Puzzle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Puzzle 36/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -79.4% over the last 90 days.
Stranger Things Puzzle buyers on Amazon United Kingdom complain most about Quality-Overall, Assembly/Installation, Color, the themes mined from the niche's reviews. Its return rate is 0.5%.