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Stranger Things Monopoly

Fail

Demand is soft, at -56.3% this quarter, so Stranger Things Monopoly is a Fail.

Flapen Score
26
26 / 100
Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 44
Market size
£7K/yr23K searches / yr
90-day growth
-56.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 27 sellers

Flapen Score

Stranger Things Monopoly against its category

The dotted line is the Toys & Games average. Past it, Stranger Things Monopoly is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Monopoly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Monopoly 23K times last year and spent an estimated £7K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-56.3%
Conversion, latest week
1.1%
Market size, estimated
£7Ka year
Peak month
December15.5× the quietest month
Top search term
stranger things monopoly19K searches a year

02 · Price

A sale here is worth £29.51.

Listings sell for £29.51 on average, from £8.21 to £45.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £29.51 that is £0 to £3K a year per listing.

Average price
£29.51inside the $15 to $100 sweet spot
Price range
£8.21–£45.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #625 within Games & Accessories. It carries 1,368 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
24.4%
Average rank
#625in Games & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,368per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Stranger Things Monopoly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Winning Moves55%
  • Monopoly38%
  • Top Trumps7%

Demand

Stranger Things Monopoly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.5×

Reviews and returns

What reviews say buyers love and hate about Stranger Things Monopoly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall44%−0.26

Poor quality

unfortunately the quality is a big letdown

Fun/Entertainment Experience33%+1.41

It's not much fun compared to actual cluedo

Print Quality11%−0.06

some cards almost look like theyve been printed from compressed images

The biggest issue is the printing—many of the images look blurry, low-resolution, and poorly finished

It feels more like a rushed or low-quality print run than an officially licensed product

Color11%−0.06

The colors arent as vibrant as expected

Love

Gifting Purpose37%+2.09

Good gift and a nice little game to play with family or friends

Great gift for a stranger things fan

Christmas present for my friend she absolutely loved it

Ease Of Use27%+1.41

Easy to pick up and play and adds a bit of variety to the usual version

Easy to play also

Noise Level20%−0.06

quiet is ok by me

Quality-Overall10%−0.26

Quality was great

Fun/Entertainment Experience7%+1.41

Good game

Return

0.7% Return rate 6% Fixable by listing

Print Quality58%█▁▅▆▆▁

some cards almost look like theyve been printed from compressed images

The biggest issue is the printing—many of the images look blurry, low-resolution, and poorly finished

It feels more like a rushed or low-quality print run than an officially licensed product

Defective Material/Parts11%▁▁▆▁▁█
Gifting Purpose6%▁▁▁▁█▁
Scratch Resistance6%▁▁▁█▁▁
Product Condition6%▁▁▁▁▁█

FAQ

Common Stranger Things Monopoly questions

Answered from the same tracked data.