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stone age costume boys

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 5Conversion 21Competition 67Returns 30Price range 80Avg price 72Brand share 46Review moat 92Quality gap 63

Review moat

Great156.36

avg incumbent reviews — the moat a new listing must climb

Price range

Great£3.30–£66.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.68

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£18K

£18K/yr · 73K searches

Growth

Bad-40.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, stone age costume boys is a £18K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

stone age costume boys market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£29K–£37K
units × avg price
Conversion rate
1.7%
Avg BSR
#1,439
Page quality
0%
Prime
81%
Sponsored
67%
Out of stock
10.3%
Avg brand age
43 months
Avg seller age
201 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

18%

  • AYBUY26%
  • EDLMKM13%
  • My Illusions13%
  • Fun Shack13%
  • Matissa12%
  • Kaerm5%
  • Open — no brand owns it (13 brands, 18%)

Demand

Weekly Amazon search volume, last 34 weeks — -40.9% search growth over the last 90 days.
2K2KSpike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top stone age costume boys search terms

  • stone age costume boys34K/yr
  • caveman costume kids9K/yr
  • cave man costume kids6K/yr
  • stone age costume8K/yr
  • kids stone age costume5K/yr
  • stone age costumes6K/yr
  • stoneage costume kids boys5K/yr
All search terms

Top stone age costume boys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£5486%£1K9%£2K12%£2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about stone age costume boys

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall41%

“age description fitted well”

Value For Money27%

“Really good dressing up outfit for cheap price”

Advertised Vs Actual Product9%

“Just what kids needed”

Quality-Overall9%

“Good quality”

Material Quality9%

“The material is good”

What buyers complain about

Quality-Overall33%

“Very cheap get what you pay for”

Value For Money17%

“Its not worth the price”

Durability17%

“Fur falls apart everywhere after first use”

Size-Overall17%

“The necklace is big”

Top return reasons

Size-Overall74%
Advertised Vs Actual Product3%
Material Quality3%
Inflation/Deflation3%
Quality-Overall2%
Value For Money2%
Adhesion/Stickiness2%
Thin2%
Stitch/Finish/Polish2%
Defective Material/Parts2%

Common questions

Is stone age costume boys profitable to sell on Amazon United Kingdom?
The niche generates £18K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -40.9%. Flapen's verdict: Skip it (40/100).
How competitive is the stone age costume boys niche?
19 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in stone age costume boys?
Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 4.6%.
What does it cost to enter the stone age costume boys niche?
Listings span £3.30–£66.37; the average listing price is £14.68 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.