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Stone Age Costume Boys

Fail

Shoppers spend an estimated $18K a year here, so Stone Age Costume Boys is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£18K/yr73K searches / yr
90-day growth
-40.9%search demand this quarter
Competition
45%top-5 click share · 19 brands · 30 sellers

Flapen Score

Stone Age Costume Boys against its category

The dotted line is the Toys & Games average. Past it, Stone Age Costume Boys is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Age Costume Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Age Costume Boys 73K times last year and spent an estimated £18K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-40.9%
Conversion, latest week
1.7%
Market size, estimated
£18Ka year
Top search term
stone age costume boys34K searches a year

02 · Price

A sale here is worth £14.68.

Listings sell for £14.68 on average, from £3.30 to £66.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.68 that is £0 to £1K a year per listing.

Average price
£14.68under the $15 to $100 sweet spot
Price range
£3.30–£66.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,439 within Fancy Dress. It carries 156 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
81%
Out of stock, average day
10.3%
Average rank
#1,439in Fancy Dress
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
36

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Stone Age Costume Boys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£548£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

30

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 88%

Open market

18%

  • AYBUY26%
  • EDLMKM13%
  • My Illusions13%
  • Fun Shack13%
  • Matissa12%
  • Kaerm5%
  • Open — no brand owns it (13 brands, 18%)

Demand

Stone Age Costume Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7× · 8 of 12 months tracked

Search terms

Top Stone Age Costume Boys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stone age costume boys34K/yr
  • caveman costume kids9K/yr
  • cave man costume kids6K/yr
  • stone age costume8K/yr
  • kids stone age costume5K/yr
  • stone age costumes6K/yr
  • stoneage costume kids boys5K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Age Costume Boys

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Quality-Overall”
4.6%of orders come back
“Very cheap get what you pay for”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Stone Age Costume Boys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data