Skip to content

Stitch Teddy Bear

Fail

Shoppers spend only $28K a year here, so Stitch Teddy Bear is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£28K/yr56K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
59%top-5 click share · 8 brands · 132 sellers

Flapen Score

Stitch Teddy Bear against its category

The dotted line is the Toys & Games average. Past it, Stitch Teddy Bear is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Teddy Bear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Teddy Bear 56K times last year and spent an estimated £28K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
2.9%
Market size, estimated
£28Ka year
Peak month
December3.5× the quietest month
Top search term
stitch teddy bear12K searches a year

02 · Price

A sale here is worth £16.93.

Listings sell for £16.93 on average, from £7.10 to £63.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.93 that is £0 to £2K a year per listing.

Average price
£16.93inside the $15 to $100 sweet spot
Price range
£7.10–£63.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #944 within Soft Toys. It carries 1,018 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
96%
Out of stock, average day
3.7%
Average rank
#944in Soft Toys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Stitch Teddy Bear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

132

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

2%

  • Disney Store46%
  • Simba28%
  • TY15%
  • Just Play8%
  • AEEPOTOL1%
  • LOUHH1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Stitch Teddy Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Stitch Teddy Bear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch teddy bear12K/yr
  • stitch soft toy9K/yr
  • big stitch teddy4K/yr
  • stitch cuddly toy6K/yr
  • stitch plush toy9K/yr
  • lilo teddy3K/yr
  • large stitch teddy3K/yr
  • stitch teddy large4K/yr
  • stitch plushie2K/yr
  • lilo and stitch plush2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Teddy Bear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.13

they are much bigger than expected

Very small

Very small toy

Battery Life15%−0.04

cant change the batteries

The batteries were nearly dead

Quality-Overall13%+0.74

Not good quality

Quality could be better

Product Condition5%−0.02

there is no way to put new in

Love

Quality-Overall21%+0.74

Great value and quality arrived quickly

Great product well made

Amazing quality

Soft Feel16%

Perfectly soft end cuddly

It's very soft

The fabric is very soft

Gifting Purpose13%+0.48

Gift

Great gift

Christmas gift

Fun/Entertainment Experience12%+0.41

Very fun for kids

Great Toy

Very happy with this toy

Value For Money9%+0.75

Good value for money

for the price its good value

Worth every penny

Return

1.5% Return rate 45% Fixable by listing

Size-Overall31%▆▇█▃▆▄

they are much bigger than expected

Very small

Very small toy

Stitch/Finish/Polish8%▇▆▆█▁▆
Audio Quality7%▁▇▁▁▇█
Advertised Vs Actual Product7%▁▃▃▂█▅
Defective Material/Parts6%▁▃▁█▂▅

FAQ

Common Stitch Teddy Bear questions

Answered from the same tracked data.