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Stitch Teddy

Fail

The top 5 brands take 98% of clicks, so Stitch Teddy is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£72K/yr161K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
61%top-5 click share · 7 brands · 107 sellers

Flapen Score

Stitch Teddy against its category

The dotted line is the Toys & Games average. Past it, Stitch Teddy is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Teddy 161K times last year and spent an estimated £72K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
3.5%
Market size, estimated
£72Ka year
Peak month
December4.2× the quietest month
Top search term
stitch teddy69K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £7.10 to £36.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.59 that is £1K to £3K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£7.10–£36.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #654 within Soft Toys. It carries 1,207 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#654in Soft Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,207per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stitch Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

107

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

1%

  • Simba38%
  • Disney Store36%
  • TY15%
  • Just Play7%
  • Disney1%
  • LOUHH1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Stitch Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Stitch Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch teddy69K/yr
  • stitch plush38K/yr
  • stitch teddy bear12K/yr
  • stitch soft toy9K/yr
  • stitch plushies3K/yr
  • stitch cuddly toy6K/yr
  • lilo and stitch teddy6K/yr
  • stitch plush toy9K/yr
  • lilo teddy3K/yr
  • stitch plushie2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.12

Larger than expected

Very small

Very small toy

Battery Life25%−0.08

cant change the batteries

The batteries were nearly dead

battery's run out very quickly

Quality-Overall8%+0.91

Not good quality

Quality could be better

Color6%−0.02

Off colour

believe the photos - the colours are off - what is meant to be paler around the eyes

Gifting Purpose3%+0.74

Bought as gift so disappointing

Love

Quality-Overall18%+0.91

Great product well made

Amazing quality

Fantastic product

Gifting Purpose17%+0.74

Prefect gift

Christmas gift

Great Gift

Soft Feel16%

It's very soft

The fabric is very soft

A lovely soft and cuddly toy

Fun/Entertainment Experience9%+0.32

Very fun for kids

Very happy with this toy

Great toy

Value For Money9%+0.61

Good value for money

for the price its good value

great price so great value for money

Return

1.4% Return rate 37% Fixable by listing

Size-Overall24%▇▆█▄▆▆

Larger than expected

Very small

Very small toy

Gifting Purpose11%▄▆▇▁█▁

Bought as gift so disappointing

Stitch/Finish/Polish8%▆▅▄▇▁█
Advertised Vs Actual Product8%▁▃▃▃█▅
Defective Material/Parts7%▁▄▂█▄▅

FAQ

Common Stitch Teddy questions

Answered from the same tracked data.