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Stitch Teddy

Fail

The top 5 brands take 98% of clicks, so Stitch Teddy is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£72K/yr161K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
61%top-5 click share · 7 brands · 107 sellers

Flapen Score

Stitch Teddy against its category

The dotted line is the Toys & Games average. Past it, Stitch Teddy is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Teddy 161K times last year and spent an estimated £72K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
3.5%
Market size, estimated
£72Ka year
Peak month
December4.2× the quietest month
Top search term
stitch teddy69K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £7.10 to £36.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.59 that is £1K to £3K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£7.10–£36.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #654 within Soft Toys. It carries 1,207 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#654in Soft Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,207per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stitch Teddy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

107

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

1%

  • Simba38%
  • Disney Store36%
  • TY15%
  • Just Play7%
  • Disney1%
  • LOUHH1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Stitch Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Stitch Teddy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stitch teddy69K/yr
  • stitch plush38K/yr
  • stitch teddy bear12K/yr
  • stitch soft toy9K/yr
  • stitch plushies3K/yr
  • stitch cuddly toy6K/yr
  • lilo and stitch teddy6K/yr
  • stitch plush toy9K/yr
  • lilo teddy3K/yr
  • stitch plushie2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Teddy

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Larger than expected”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stitch Teddy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data