Stitch Squishmallow
FailThe top 5 brands take 100% of clicks, so Stitch Squishmallow is a Fail.
- Flapen Score
- 30 / 100Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 4430
- Market size
- £19K/yr52K searches / yr
- 90-day growth
- -38.5%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 62 sellers
Flapen Score
Stitch Squishmallow against its category
The dotted line is the Toys & Games average. Past it, Stitch Squishmallow is stronger. Inside it, weaker.
Market
The Stitch Squishmallow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stitch Squishmallow 52K times last year and spent an estimated £19K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -38.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £19Ka year
- Top search term
- stitch squishmallow39K searches a year
02 · Price
A sale here is worth £11.13.
Listings sell for £11.13 on average, from £7.45 to £17.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.13 that is £1K to £3K a year per listing.
- Average price
- £11.13under the $15 to $100 sweet spot
- Price range
- £7.45–£17.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #621 within Dolls & Accessories. It carries 335 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 95%
- Out of stock, average day
- 4.5%
- Average rank
- #621in Dolls & Accessories
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 335per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Stitch Squishmallow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squishmallows Original 8-Inch Disney Chef Stitch with Cake Plush
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 71
- Age
- 1y ago

Squishmallows Original 8-Inch Disney Stitch with Hearts Plush
- Price
- £9.43
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 8mo ago

Squishmallows Original Disney 8-Inch Stitch Easting Ice cream Plush - Little Ultrasoft Official Jazwares Plush
- Price
- £10.97
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Snackles Disney 8-Inch Plush Toy (Stitch & Coconut Water) by ZURU Ultra-Soft Stuffed Animal with Snack Accessory Collectible Cuddly Plush for Kids Tweens Teens & Disney Fans
- Price
- £12.32
- Rating
- 4.9/5
- Reviews
- 81
- Age
- 7mo ago

Squishmallows Original 8-Inch Disney Chef Stitch Eating Chocolate Chip Cookie Plush
- Price
- £9.22
- Rating
- 4.7/5
- Reviews
- 71
- Age
- 1y ago
Trending
90-day click momentum
Squishmallows Pyjamas Short Sleeve Girls Pyjamas Kids Pjs For Summer Girls Pyjama Sets Pink 6-7 Years
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Squishmallows Pyjamas Short Sleeve Girls Pyjamas Kids Pjs For Summer Girls Pyjama Sets Pink 9-10 Years
- Price
- £11.88
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Snackles Disney 8-Inch Plush Toy (Stitch & Coconut Water) by ZURU Ultra-Soft Stuffed Animal with Snack Accessory Collectible Cuddly Plush for Kids Tweens Teens & Disney Fans
- Price
- £12.32
- Rating
- 4.9/5
- Reviews
- 81
- Age
- 7mo ago

Disney Yuyus Stitch Blind Box Vinyl Plush collectible for kids adults holiday school birthday gift collect them all
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 7mo ago

Squishmallows Pyjamas Short Sleeve Girls Pyjamas Kids Pjs For Summer Girls Pyjama Sets Pink 12-13 Years
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
Disney Yuyus Stitch Blind Box Vinyl Plush collectible for kids adults holiday school birthday gift collect them all
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 7mo ago

Snackles Disney 8-Inch Plush Toy (Stitch & Coconut Water) by ZURU Ultra-Soft Stuffed Animal with Snack Accessory Collectible Cuddly Plush for Kids Tweens Teens & Disney Fans
- Price
- £12.32
- Rating
- 4.9/5
- Reviews
- 81
- Age
- 7mo ago

Squishmallows Original Disney 8-Inch Stitch Easting Ice cream Plush - Little Ultrasoft Official Jazwares Plush
- Price
- £10.97
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Squishmallows Original 8-Inch Disney Stitch with Hearts Plush
- Price
- £9.43
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 8mo ago

Squishmallows Original 8-Inch Disney Holiday Stitch with Santa Hat and String Lights | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3+
- Price
- £9.25
- Rating
- 5.0/5
- Reviews
- 49
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Squishmallows82%
- Snackles9%
- Disney5%
- Simba4%
Demand
Stitch Squishmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 10.1× · 8 of 12 months tracked
Search terms
Top Stitch Squishmallow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stitch squishmallow39K/yr
- squishmallow stitch9K/yr
- giant stitch squishmallow4K/yr
Reviews and returns
What reviews say buyers love and hate about Stitch Squishmallow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Larger than expected
I was a little worried it was going to be a smaller version or have something else wrong with it
too large to use on a bag
Love
Great Gift
Great gift for newborn
it was a gift for my little girl
A lovely soft and cuddly toy
Very soft and squishy
it looks soft
Cute little stitch
A fab gift for stitch lovers
stitch is her favourite Disney character
Good value for money
great price so great value for money
worth the money
I must say it was a really lovely plush toy
A lovely toy, nice and soft for little ones to cuddle, great price so great value for money and just the right size for toddlers
Good quality toy, plush, cute and soft
Return
0.8% Return rate 50% Fixable by listing
Larger than expected
I was a little worried it was going to be a smaller version or have something else wrong with it
too large to use on a bag
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stitch Squishmallow questions
Answered from the same tracked data.









