stitch puzzle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Great393.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.02avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 37K searches
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.74–£11.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stitch puzzle is a £22K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
stitch puzzle market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £18K–£21K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #1,212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 37%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Ravensburger49%
- Clementoni48%
- Liscianigiochi3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -42.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×
Top stitch puzzle search terms
- stitch puzzle18K/yr
- stitch jigsaw8K/yr
- stitch jigsaw puzzle6K/yr
- lilo and stitch puzzle5K/yr
Top stitch puzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ravensburger Disney Stitch 3x 49 Pieces Jigsaw Puzzles for Kids Age 5 Years Up
Ravensburger£5.784.6★222 rev
Clementoni - 27572 - Supercolor Puzzle - Super Disney Stitch - 104 Pieces| Puzzle Cartoon| Made In Italy
Clementoni£6.494.5★814 rev
Clementoni Jigsaw Puzzle Cube Disney Stitch 500 Pieces - Compact Box - Puzzle For Adults 14-99 Years Gift For Men/Women Made In Italy 35547
Clementoni£8.174.6★749 rev
Ravensburger Disney Stitch Jigsaw Puzzles for Kids Age 3 Years Up - 4 in a Box (12 16 20 24 Pieces) - Educational Toys and Games for Children
Ravensburger£5.314.7★274 rev
Clementoni - 39793 - Puzzle Disney Stitch - Jigsaw Puzzle 1000 Pieces | Jigsaw Puzzle For Adults | Comic Puzzle | Made In Italy
Clementoni£5.864.7★747 rev
Newest
by launch date
Lisciani - DISNEY Puzzle - LILO & STITCH Maxifloor - Puzzle 4 x 48 Pieces - Double Sided for Children from 4 years - Scenes to Colour on the Back - Format 35x25 - Creative Activity Birthday Gift Idea
Liscianigiochi£8.5232 rev
Ravensburger Disney Stitch Angel with Ears 72 piece 3D Jigsaw Puzzle for Adults and Kids Age 6 Years Up - No Glue Required
Ravensburger£7.79145 rev
Clementoni Puzzle 1000 pieces Panorama Disney Stitch Compact Box Puzzle for Adults 14-99 Made in Italy 37061
Clementoni£7.58275 rev
Clementoni Puzzle 2x60 Disney Stitch Puzzle for Kids 4+ Years Made in Italy 24822
Clementoni£4.9539 rev
Ravensburger Disney Collectors Edition: Lilo and Stitch 1000 piece Jigsaw Puzzle for Adults and Kids Age 12 Years Up
Ravensburger£11.79117 rev
Trending
90-day click momentumRavensburger Disney Stitch Angel with Ears 72 piece 3D Jigsaw Puzzle for Adults and Kids Age 6 Years Up - No Glue Required
Ravensburger£7.794.6★
Ravensburger Disney Stitch Gifts and Toys - 3D Jigsaw Puzzle Ball for Kids Age 6 Years Up - 72 Pieces - No Glue Required
Ravensburger£7.064.7★
Lisciani - DISNEY Puzzle - LILO & STITCH MaxiPlus - 24 Piece Double Sided Puzzle for Children from 3 Years - Colouring Back - 25x35 cm - Creative Activity - Educational Game - Birthday Gift Idea
Liscianigiochi£4.744.7★
Clementoni Jigsaw Puzzle Cube Disney Stitch 500 Pieces - Compact Box - Puzzle For Adults 14-99 Years Gift For Men/Women Made In Italy 35547
Clementoni£8.174.6★
Ravensburger Disney Stitch Circular Shaped 500 Piece Jigsaw Puzzle for Adults and Kids Age 10 Years Up
Ravensburger£10.044.7★
What buyers say about stitch puzzle
What buyers praise and complain about, mined from review topics.What buyers love
“I just a good jigsaw”
“Decent value for money”
“Great activity for kids”
“Gift enjoyed”
“Excellent and cute lilo and stitch puzzle”
“A bright and vibrant puzzle”
“Pieces thick enough”
“goes well with the rest if my collection”
“able to use”
“Looks like picture”
What buyers complain about
“So tiny”
“Poor quality”
“Not worth the money at all”
“Quite flimsy”
Top return reasons
Common questions
- Is stitch puzzle profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 19 tracked products. 90-day search growth is -42.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the stitch puzzle niche?
- 3 brands and 76 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stitch puzzle?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.
- When does demand for stitch puzzle peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the stitch puzzle niche?
- Listings span £4.74–£11.79; the average listing price is £7.02 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.