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Stitch Puzzle

Fail

The top 5 brands take 100% of clicks, so Stitch Puzzle is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£22K/yr37K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
61%top-5 click share · 3 brands · 76 sellers

Flapen Score

Stitch Puzzle against its category

The dotted line is the Toys & Games average. Past it, Stitch Puzzle is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Puzzle 37K times last year and spent an estimated £22K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
8.6%
Market size, estimated
£22Ka year
Peak month
December7.1× the quietest month
Top search term
stitch puzzle18K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £4.74 to £11.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.02 that is £702 to £2K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£4.74–£11.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£702–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,212 within Jigsaws & Puzzles. It carries 394 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,212in Jigsaws & Puzzles
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stitch Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£896£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Ravensburger49%
  • Clementoni48%
  • Liscianigiochi3%
  • Open — no brand owns it (0%)

Demand

Stitch Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Stitch Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch puzzle18K/yr
  • stitch jigsaw8K/yr
  • stitch jigsaw puzzle6K/yr
  • lilo and stitch puzzle5K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Puzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.05

So tiny

Bit smaller than expected

Tiny

Quality-Overall17%−0.05

Poor quality

Value For Money8%−0.10

Not worth the money at all

Strength8%−0.04

Quite flimsy

Love

Quality-Overall28%−0.05

I just a good jigsaw

High quality and cute puzzle

Decent quality pieces

Value For Money13%−0.10

Decent value for money

Value for money

Great value for money very happy

Fun/Entertainment Experience11%+1.40

Great activity for kids

Lots of fun to do

it keeps the kids entertained for a while

Gifting Purpose8%+0.96

Gift enjoyed

I even bought it as a gift as liked the quality of it

Stitch/Finish/Polish6%+0.79

Excellent and cute lilo and stitch puzzle

Return

0.9% Return rate 66% Fixable by listing

Size-Overall57%▁▅▆▄▄█

So tiny

Bit smaller than expected

Tiny

Defective Material/Parts18%▁▁▁█▃▁
Gifting Purpose7%▁▅█▁▁▁
Advertised Vs Actual Product5%▁█▁▁▁▁
Color4%▁▁▁▁█▁

FAQ

Common Stitch Puzzle questions

Answered from the same tracked data.