Skip to content

Stitch Puzzle

Fail

The top 5 brands take 100% of clicks, so Stitch Puzzle is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£22K/yr37K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
61%top-5 click share · 3 brands · 76 sellers

Flapen Score

Stitch Puzzle against its category

The dotted line is the Toys & Games average. Past it, Stitch Puzzle is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Puzzle 37K times last year and spent an estimated £22K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
8.6%
Market size, estimated
£22Ka year
Peak month
December7.1× the quietest month
Top search term
stitch puzzle18K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £4.74 to £11.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.02 that is £702 to £2K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£4.74–£11.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£702–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,212 within Jigsaws & Puzzles. It carries 394 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,212in Jigsaws & Puzzles
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stitch Puzzle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£896£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

76

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

0%

  • Ravensburger49%
  • Clementoni48%
  • Liscianigiochi3%
  • Open — no brand owns it (0%)

Demand

Stitch Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Stitch Puzzle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stitch puzzle18K/yr
  • stitch jigsaw8K/yr
  • stitch jigsaw puzzle6K/yr
  • lilo and stitch puzzle5K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Puzzle

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
0.9%of orders come back
“So tiny”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Stitch Puzzle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data