Skip to content

Stitch Puzzle

brand-locked demand (top 5 brands take 100% of clicks) — Stitch Puzzle doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 6Growth 4Conversion 81Competition 40Returns 96Price range 0Avg price 19Brand share 0Review moat 80Quality gap 24
This niche Category average

Is Stitch Puzzle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stitch Puzzle is a £22K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Stitch Puzzle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.6% over the last 90 days and 8.6% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr3K
Search volume / yr-42.6%37K
Conversion rate8.6%
Avg price£7.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 76
Top-5 product click share61%
Open market0%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement37%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews394

Top Stitch Puzzle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£896£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Ravensburger49%
  • Clementoni48%
  • Liscianigiochi3%
  • Open — no brand owns it (0%)

Stitch Puzzle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR8.6%Products19Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews394Avg BSR#1,212
4K3KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Top Stitch Puzzle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stitch puzzle18K/yr
  • stitch jigsaw8K/yr
  • stitch jigsaw puzzle6K/yr
  • lilo and stitch puzzle5K/yr

What reviews say buyers love and hate about Stitch Puzzle

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall28%

I just a good jigsaw

Value For Money13%

Decent value for money

Fun/Entertainment Experience11%

Great activity for kids

Gifting Purpose8%

Gift enjoyed

Stitch/Finish/Polish6%

Excellent and cute lilo and stitch puzzle

What buyers complain about

72% of reviews
Size-Overall39%

So tiny

Quality-Overall17%

Poor quality

Value For Money8%

Not worth the money at all

Strength8%

Quite flimsy

Stitch Puzzle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Defective Material/Parts
18%
3Gifting Purpose
7%
4Advertised Vs Actual Product
5%
5Color
4%

Common Stitch Puzzle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stitch Puzzle 32/100 on Amazon United Kingdom — Skip it. The niche generates £22K/yr across 19 tracked products. Search demand moved -42.6% over the last 90 days.
Search demand for Stitch Puzzle on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 7.1× the quietest.