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Stitch Puppet

Fail

The top 5 brands take 99% of clicks, so Stitch Puppet is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£66K/yr80K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
90%top-5 click share · 6 brands · 68 sellers

Flapen Score

Stitch Puppet against its category

The dotted line is the Toys & Games average. Past it, Stitch Puppet is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Puppet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Puppet 80K times last year and spent an estimated £66K. The top 5 brands take 99% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
2.1%
Market size, estimated
£66Ka year
Top search term
talking stitch13K searches a year

02 · Price

A sale here is worth £39.45.

Listings sell for £39.45 on average, from £16.77 to £66.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £39.45 that is £10K to £20K a year per listing.

Average price
£39.45inside the $15 to $100 sweet spot
Price range
£16.77–£66.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Soft Toys. It carries 1,048 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#172in Soft Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,048per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Stitch Puppet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

68

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • WOW! STUFF48%
  • Just Play43%
  • Disney4%
  • LEXIBOOK3%
  • BABY PAWS2%
  • Bitzee2%

Demand

Stitch Puppet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 11.0× · 9 of 12 months tracked

Search terms

Top Stitch Puppet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • talking stitch13K/yr
  • stitch puppet11K/yr
  • stitch interactive toy12K/yr
  • interactive stitch10K/yr
  • stitch robot3K/yr
  • stitch puppetronic5K/yr
  • dancing stitch3K/yr
  • talking stitch toy5K/yr
  • stitch talking toy3K/yr
  • disney stitch interactive plush ultimate stitch3K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Puppet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level22%−0.09

Frightened my little grand daughter with the clicking noises

Noisy and now isnt really played with

Noisy toy and hasnt been played with since my 6 year old opened it at Christmas time

Size-Overall17%−0.03

Not as big as it looks

Its not as big as it looks was quite disappointed with the size considering the price

Audio Quality17%−0.05

Sounds stopped on 22nd March

Battery Life8%−0.03

No longer working even after battery change

Value For Money8%+1.73

Still a little bit expensive

Love

Fun/Entertainment Experience31%+1.46

Very interactive

Great Toy

A lot of fun

Value For Money17%+1.73

Great value for money

great price

Totally worth the money

Gifting Purpose9%+0.36

Great gift

We got this as a gift for our daughters birthday

Perfect gift

Quality-Overall8%+0.06

Very very good quality

Good product

good product

Stitch/Finish/Polish6%+0.43

Cute Stitch

Stitch is brilliant

thats stitch for ya, great toy, thanks,xxx

Return

2.0% Return rate 8% Fixable by listing

Functionality-Overall25%▄▄▃█▄▇

Did not work properly

Defective Material/Parts16%▃▄▂▂█▆
Gifting Purpose10%█▇▄▃▁▁

Such a shame thought it would be lovely gift

Product Condition8%▁▃▄▄▅█
Noise Level8%▁▁▅█▄▁

Frightened my little grand daughter with the clicking noises

Noisy and now isnt really played with

Noisy toy and hasnt been played with since my 6 year old opened it at Christmas time

FAQ

Common Stitch Puppet questions

Answered from the same tracked data.