Stitch Lego
FailThe top 5 brands take 100% of clicks, so Stitch Lego is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £440K/yr393K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 116 sellers
Flapen Score
Stitch Lego against its category
The dotted line is the Toys & Games average. Past it, Stitch Lego is stronger. Inside it, weaker.
Market
The Stitch Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stitch Lego 393K times last year and spent an estimated £440K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.
- Searches, last 12 months
- 393K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £440Ka year
- Peak month
- December6.5× the quietest month
- Top search term
- stitch lego184K searches a year
02 · Price
A sale here is worth £29.83.
Listings sell for £29.83 on average, from £10.81 to £49.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £29.83 that is £60K to £75K a year per listing.
- Average price
- £29.83inside the $15 to $100 sweet spot
- Price range
- £10.81–£49.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £60K–£75K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #512 within Building & Construction Toys. It carries 1,297 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #512in Building & Construction Toys
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,297per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Stitch Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO | Disney Stitch Toy - Play & Display Figure with an Ice-Cream Cone & Decorative Flower - Gift for 9+ Year Old Girls Boys & Lilo & Stitch Movie fans - 43249
- Price
- £33.36
- Rating
- 4.8/5
- Reviews
- 5,301
- Age
- 2y ago
LEGO | Disney Angel - Lilo & Stitch Building Toy - Brick Built Display Figure with 3 Heart Balloons & a Butterfly - Gift for 9+ Year Old Girls Boys and Adult Fans - 43257
- Price
- £34.26
- Rating
- 4.8/5
- Reviews
- 2,295
- Age
- 1y ago
LEGO | Disney Stitch & Scrump Toy - 2 Figures w/Accessories incl. a Ukulele for Kids Room Decor - Birthday Gift Idea for 9+ Year Old Girls Boys & Movie Fans - 43296
- Price
- £49.06
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 1mo ago
LEGO | Disney Beach Fun with Lilo & Stitch - Educational Toy w/ 2 Shops Spaceship Ride & 2 Minifigures - Montessori Set - Birthday Gift for 4+ Year Old Girls & Boys - 43280
- Price
- £13.00
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1mo ago
LEGO | Disney Lilo and Stitch Beach House Building Toy with 6 Rooms Rooftop Observatory a Spaceship and 5 Minifigures - Birthday Gift for 9+ Year Old Girls Boys & Fans - 43268
- Price
- £46.20
- Rating
- 4.8/5
- Reviews
- 1,121
- Age
- 1y ago
Trending
90-day click momentumLEGO | Disney Beach Fun with Lilo & Stitch - Educational Toy w/ 2 Shops Spaceship Ride & 2 Minifigures - Montessori Set - Birthday Gift for 4+ Year Old Girls & Boys - 43280
- Price
- £13.00
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1mo ago
LEGO | Disney Stitch & Scrump Toy - 2 Figures w/Accessories incl. a Ukulele for Kids Room Decor - Birthday Gift Idea for 9+ Year Old Girls Boys & Movie Fans - 43296
- Price
- £49.06
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 1mo ago
Aquabeads - 35119 Stitch Keychain Craft Kit - Arts & Crafts Bead Activity Toy
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 1y ago
LEGO | Disney Stitch Toy - Play & Display Figure with an Ice-Cream Cone & Decorative Flower - Gift for 9+ Year Old Girls Boys & Lilo & Stitch Movie fans - 43249
- Price
- £33.36
- Rating
- 4.8/5
- Reviews
- 5,301
- Age
- 2y ago
LEGO | Disney Angel - Lilo & Stitch Building Toy - Brick Built Display Figure with 3 Heart Balloons & a Butterfly - Gift for 9+ Year Old Girls Boys and Adult Fans - 43257
- Price
- £34.26
- Rating
- 4.8/5
- Reviews
- 2,295
- Age
- 1y ago
Newest
by launch dateLEGO | Disney Stitch & Scrump Toy - 2 Figures w/Accessories incl. a Ukulele for Kids Room Decor - Birthday Gift Idea for 9+ Year Old Girls Boys & Movie Fans - 43296
- Price
- £49.06
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 1mo ago
LEGO | Disney Beach Fun with Lilo & Stitch - Educational Toy w/ 2 Shops Spaceship Ride & 2 Minifigures - Montessori Set - Birthday Gift for 4+ Year Old Girls & Boys - 43280
- Price
- £13.00
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1mo ago
Aquabeads - 35119 Stitch Keychain Craft Kit - Arts & Crafts Bead Activity Toy
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 1y ago
LEGO | Disney Angel - Lilo & Stitch Building Toy - Brick Built Display Figure with 3 Heart Balloons & a Butterfly - Gift for 9+ Year Old Girls Boys and Adult Fans - 43257
- Price
- £34.26
- Rating
- 4.8/5
- Reviews
- 2,295
- Age
- 1y ago
LEGO | Disney Lilo and Stitch Beach House Building Toy with 6 Rooms Rooftop Observatory a Spaceship and 5 Minifigures - Birthday Gift for 9+ Year Old Girls Boys & Fans - 43268
- Price
- £46.20
- Rating
- 4.8/5
- Reviews
- 1,121
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- LEGO94%
- LocoLee3%
- Aquabeads3%
- Open — no brand owns it (0%)
Demand
Stitch Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Stitch Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stitch lego184K/yr
- lego stitch100K/yr
- lilo and stitch lego37K/yr
- stitch lego set21K/yr
- lego stitch disney13K/yr
- lego lilo and stitch12K/yr
- stich lego6K/yr
- stitch lego set for girls7K/yr
- lego stich4K/yr
- stitch lego building set4K/yr
Reviews and returns
What reviews say buyers love and hate about Stitch Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was a tad expensive
At £60 it feels a little overpriced
It's not cheap at over 70 quid
I spent an evening putting it together after work
Love
Great Birthday gift
Great gift for my daughter
Best gift
Great fun to build
fun to build with your kids
fun to play with
Its a really well designed set, easy to make and looks great
The build was fun
As youd expect from a company like Lego, the quality and design is excellent
Build quality is what you'd expect from LEGO so no complaints there
Good quality Lego
Good quality
The instructions were clear
easy to read instructions
and a well illustrated colour building manual which has really good instructions to follow throughout the build
Return
1.3% Return rate 0% Fixable by listing
It was a tad expensive
At £60 it feels a little overpriced
It's not cheap at over 70 quid
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stitch Lego questions
Answered from the same tracked data.