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Stikbot

Fail

The top 5 brands take 100% of clicks, so Stikbot is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£73K/yr198K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
49%top-5 click share · 3 brands · 26 sellers

Flapen Score

Stikbot against its category

The dotted line is the Toys & Games average. Past it, Stikbot is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stikbot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stikbot 198K times last year and spent an estimated £73K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
2.3%
Market size, estimated
£73Ka year
Peak month
December2.8× the quietest month
Top search term
stikbot74K searches a year

02 · Price

A sale here is worth £15.84.

Listings sell for £15.84 on average, from £8.18 to £30.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.84 that is £2K to £4K a year per listing.

Average price
£15.84inside the $15 to $100 sweet spot
Price range
£8.18–£30.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #789 within Play Figures. It carries 336 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
96%
Out of stock, average day
14.6%
Average rank
#789in Play Figures
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
336per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stikbot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

0%

  • Zing92%
  • StikBot6%
  • MerryXD2%

Demand

Stikbot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Stikbot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stikbot74K/yr
  • stick bot24K/yr
  • stick bots21K/yr
  • zing12K/yr
  • stikbot figures24K/yr
  • stikbots15K/yr
  • stick bots figures10K/yr
  • stickbot8K/yr
  • stickbots5K/yr
  • stikbot toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Stikbot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.12

One didn't stick wasn't happy won't buy again

Doesn't stick well to most surfaces

Do not stick therefore havent given them to my grandson as he would be disappointed with them

Durability14%−0.06

Break easily

Not as durable as action figures

Not worth the money as break to easy

Value For Money14%−0.08

Too expensive

Not great for the price

Not worth the money

Ease Of Use14%+0.14

The weapons are difficult to put in

Hard to put items in hands

Size-Overall8%0.00

too small

as they are tiny

Love

Fun/Entertainment Experience30%+2.29

Fun toy

Fun for kids

Fun to play with

Quality-Overall13%+0.45

Good quality

Great products

Although the product looks great

Value For Money12%−0.08

Value for money

Brilliant for price

more than worth the £5 per figure price

Advertised Vs Actual Product9%+0.76

As advertised

product as described

Gifting Purpose9%+0.76

Great little present

Xmas present for grandson was very happy

Return

0.4% Return rate 12% Fixable by listing

Defective Material/Parts23%█▂▅▁▂▅
Quality-Overall15%▁▃▁▁█▁

The quality is dreadful

Value For Money12%▁█▅▁▁▁

Too expensive

Not great for the price

Not worth the money

Durability10%▁▂▁▅▁█

Break easily

Not as durable as action figures

Not worth the money as break to easy

Adhesion/Stickiness10%▁▅█▁▁▁

One didn't stick wasn't happy won't buy again

Doesn't stick well to most surfaces

Do not stick therefore havent given them to my grandson as he would be disappointed with them

FAQ

Common Stikbot questions

Answered from the same tracked data.