stikbot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great336.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.84avg listing price — sweet spot $15–$100
Price range
Good£8.18–£30.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£73K£73K/yr · 198K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stikbot is a £73K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
stikbot market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £95K–£127K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #789
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 17%
- Out of stock
- 14.6%
- Avg brand age
- 27 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 97%
Open market
0%
- Zing92%
- StikBot6%
- MerryXD2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top stikbot search terms
- stikbot74K/yr
- stick bot24K/yr
- stick bots21K/yr
- zing12K/yr
- stikbot figures24K/yr
- stikbots15K/yr
- stick bots figures10K/yr
- stickbot8K/yr
- stickbots5K/yr
- stikbot toys5K/yr
Top stikbot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zing StikBot Dual Pack - Includes 2 StikBots - Collectible Action Figures and Accessories Stop Motion Animation Ages 4 and Up (Red Orange and Metallic Blue)
Zing£8.364.5★230 rev
Zing StikBot Dual Pack - Solid Ice Blue and Solid Black Sparkle Includes 2 StikBots - Collectible Action Figures and Accessories Stop Motion Animation Ages 4 and Up TST6162_BB-FF
Zing£8.384.5★489 rev
Zing StikBot Zingtannica Legendz Series 2 - Includes MERC Doctor Nevermore Bolt Kallista - Collectible Action Figures and Accessories Stop Motion Animation Ages 4 and Up
Zing£22.474.6★24 rev
Zing StikBot Shinies Pack - Multi Award Winning Suction Cup Hand and Feet Modelling Toy - includes 3 exclusive figures
Zing£9.653.3★5 rev
Zing StikBot 3 Pack - Crazy Faces
Zing£9.174.6★19 rev
Newest
by launch date
Zing StikBot Dual Pack - Includes 2 StikBots - Collectible Action Figures and Accessories Stop Motion Animation Ages 4 and Up (Clear Shallows & Azure)
Zing£8.64230 rev
Zing RopeBot Suction Toy Action Figure with Suction Hands & Feet | Engaging Sensory Play & Window Climber | Quiet Travel Toy for Car & Plane | Interactive Toy for Kids 4-8 (Blue + Green)
Zing£8.2034 rev
Zing RopeBot Suction Toy Action Figure with Suction Hands & Feet | Engaging Sensory Play & Window Climber | Quiet Travel Toy for Car & Plane | Interactive Toy for Kids 4-8 (Red + Green)
Zing£8.1834 rev
Zing StikBot Shinies Pack - Multi Award Winning Suction Cup Hand and Feet Modelling Toy - includes 3 exclusive figures
Zing£9.655 rev
Zing StikBot 3 Pack - Crazy Faces
Zing£9.1719 rev
Trending
90-day click momentumZing StikBot Dual Pack - Includes 2 StikBots - Collectible Action Figures and Accessories Stop Motion Animation Ages 4 and Up (Clear Shallows & Azure)
Zing£8.644.5★
Zing RopeBot Suction Toy Action Figure with Suction Hands & Feet | Engaging Sensory Play & Window Climber | Quiet Travel Toy for Car & Plane | Interactive Toy for Kids 4-8 (Blue + Green)
Zing£8.204.5★
Zing StikBot Shinies Pack - Multi Award Winning Suction Cup Hand and Feet Modelling Toy - includes 3 exclusive figures
Zing£9.653.3★
Zing StikBot Dual Pack - Includes 2 StikBots - Collectible Action Figures and Accessories Stop Motion Animation Ages 4 and Up (Yellow Highlighter and Cream & Cookies)
Zing£8.394.5★
Zing RopeBot Suction Toy Action Figure with Suction Hands & Feet | Engaging Sensory Play & Window Climber | Quiet Travel Toy for Car & Plane | Interactive Toy for Kids 4-8 (Red + Green)
Zing£8.184.5★
What buyers say about stikbot
What buyers praise and complain about, mined from review topics.What buyers love
“Fun toy”
“Good quality”
“Value for money”
“As advertised”
“Great little present”
“Good stocking fillers for children”
“Great buy and choice of figures”
“He loved the colours”
“the weapons and interchangable hands are swappable easily”
“No assembly required”
What buyers complain about
“One didn't stick wasn't happy won't buy again”
“Break easily”
“Too expensive”
“The weapons are difficult to put in”
“too small”
“The weapons are impossible to attach and then remove”
“it's extremely flimsy for the price”
“The quality is dreadful”
Top return reasons
Common questions
- Is stikbot profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the stikbot niche?
- 3 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stikbot?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Value For Money. The return rate is 0.4%.
- When does demand for stikbot peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the stikbot niche?
- Listings span £8.18–£30.32; the average listing price is £15.84 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.