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Sticki Rolls Series 2

Fail

Shoppers spend an estimated $18K a year here, so Sticki Rolls Series 2 is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£18K/yr46K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
56%top-5 click share · 7 brands · 64 sellers

Flapen Score

Sticki Rolls Series 2 against its category

The dotted line is the Toys & Games average. Past it, Sticki Rolls Series 2 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticki Rolls Series 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticki Rolls Series 2 46K times last year and spent an estimated £18K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
3.4%
Market size, estimated
£18Ka year
Top search term
sticki rolls series 232K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £3.68 to £29.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.55 that is £1K to £3K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£3.68–£29.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #276 within Arts & Crafts. It carries 81 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
85%
Out of stock, average day
4.2%
Average rank
#276in Arts & Crafts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
20

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
16 months

Products

Top Sticki Rolls Series 2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

64

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

1%

  • STICKI ROLLS64%
  • Sky Castle11%
  • Generic11%
  • Goorder6%
  • FURISENG4%
  • ERCHUTH2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sticki Rolls Series 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Sticki Rolls Series 2

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gifting Purpose”
32%of negative reviews mention “Value For Money”
0.5%of orders come back
“The price is a little steep for what I would pay for something of this kind”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sticki Rolls Series 2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data