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sticki rolls series 2

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 6Conversion 42Competition 48Returns 97Price range 56Avg price 46Brand share 8Review moat 96Quality gap 80

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Incredible80.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good£3.68–£29.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.55

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-37.1%

90-day search growth — must beat 0% to launch

Market size

Bad£18K

£18K/yr · 46K searches

According to Flapen's Amazon United Kingdom niche tracking, sticki rolls series 2 is a £18K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

sticki rolls series 2 market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
£23K–£29K
units × avg price
Conversion rate
3.4%
Avg BSR
#276
Page quality
0%
Prime
85%
Sponsored
35%
Out of stock
4.2%
Avg brand age
16 months
Avg seller age
198 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

1%

  • STICKI ROLLS64%
  • Sky Castle11%
  • Generic11%
  • Goorder6%
  • FURISENG4%
  • ERCHUTH2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 34 weeks — -37.1% search growth over the last 90 days.
2K1KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top sticki rolls series 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£4K30%£5K40%£7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about sticki rolls series 2

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose27%

“Birthday gift”

Fun/Entertainment Experience21%

“Good fun”

Value For Money14%

“Value for money”

Quality-Overall9%

“The beads and charms feel good quality for the price”

Ease Of Use6%

“easy to use”

Adhesion/Stickiness4%

“The stickers are simple to use”

Collectibles3%

“Fun to make and collect”

Design-Overall2%

“The concept is clever”

Color2%

“The bright colours”

Stitch/Finish/Polish2%

“Happy stitch obsessed 9 year old who loves sticki rolls”

What buyers complain about

Value For Money32%

“The price is a little steep for what I would pay for something of this kind”

Advertised Vs Actual Product14%

“Misleading do not buy”

Quality-Overall10%

“However, the current price of £25.99 feels steep for the quality provided”

Adhesion/Stickiness4%

“The only downside is that some of the stickers can be a bit fiddly for little fingers”

Strength4%

“A substantial cant be broken clip rather than the flimsy metal ones that you usually find”

Size-Overall2%

“they are a bit small”

Top return reasons

Advertised Vs Actual Product43%
Gifting Purpose17%
Value For Money13%
Size-Overall12%
Adhesion/Stickiness5%
Defective Material/Parts2%
Quality-Overall2%
Ease Of Use2%
Moist/Dry2%
Ethical Trade/Fair Trade1%

Common questions

Is sticki rolls series 2 profitable to sell on Amazon United Kingdom?
The niche generates £18K/yr across 20 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Skip it (42/100).
How competitive is the sticki rolls series 2 niche?
7 brands and 64 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in sticki rolls series 2?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.
What does it cost to enter the sticki rolls series 2 niche?
Listings span £3.68–£29.42; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.