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Sticki Rolls Series 2

Fail

Shoppers spend only $18K a year here, so Sticki Rolls Series 2 is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£18K/yr46K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
56%top-5 click share · 7 brands · 64 sellers

Flapen Score

Sticki Rolls Series 2 against its category

The dotted line is the Toys & Games average. Past it, Sticki Rolls Series 2 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticki Rolls Series 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticki Rolls Series 2 46K times last year and spent an estimated £18K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
3.4%
Market size, estimated
£18Ka year
Top search term
sticki rolls series 232K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £3.68 to £29.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.55 that is £1K to £3K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£3.68–£29.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #276 within Arts & Crafts. It carries 81 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
85%
Out of stock, average day
4.2%
Average rank
#276in Arts & Crafts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
16 months

Products

Top Sticki Rolls Series 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

1%

  • STICKI ROLLS64%
  • Sky Castle11%
  • Generic11%
  • Goorder6%
  • FURISENG4%
  • ERCHUTH2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sticki Rolls Series 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Sticki Rolls Series 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.04

The price is a little steep for what I would pay for something of this kind

A little over priced too for what it is

price does not quite meet my expectations

Advertised Vs Actual Product14%−0.11

Misleading do not buy

Extremely misleading claims to be a 24 piece set

Description is not full

Quality-Overall10%−0.09

However, the current price of £25.99 feels steep for the quality provided

Very poor

Adhesion/Stickiness4%+0.10

The only downside is that some of the stickers can be a bit fiddly for little fingers

Some of the smaller stickers lose their stickiness quickly if handled too much before being placed

Strength4%+0.11

A substantial cant be broken clip rather than the flimsy metal ones that you usually find

Love

Gifting Purpose27%+2.57

Birthday gift

Gift

Good gift

Fun/Entertainment Experience21%+0.91

Good fun

A great fun set

keeps her entertained

Value For Money14%−0.04

Value for money

Great value for money

Good price

Quality-Overall9%−0.09

The beads and charms feel good quality for the price

there is a great variety

The quality is really good

Ease Of Use6%+0.32

easy to use

easy to do

The stickers are easy to peel

Return

0.5% Return rate 55% Fixable by listing

Advertised Vs Actual Product43%▅▄▄█▅▃

Misleading do not buy

Extremely misleading claims to be a 24 piece set

Description is not full

Gifting Purpose17%█▄▂▁▁▁
Value For Money13%▁▃▄▁▁█

The price is a little steep for what I would pay for something of this kind

A little over priced too for what it is

price does not quite meet my expectations

Size-Overall12%▁█▃▁▁▁

they are a bit small

Adhesion/Stickiness5%▁▁▁▁▁█

The only downside is that some of the stickers can be a bit fiddly for little fingers

Some of the smaller stickers lose their stickiness quickly if handled too much before being placed

FAQ

Common Sticki Rolls Series 2 questions

Answered from the same tracked data.