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Sticki Rolls Series 2

a small market ($18K/yr) — Sticki Rolls Series 2 doesn't clear our bar today.

Flapen Score

42
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Market size 4Growth 6Conversion 42Competition 48Returns 97Price range 56Avg price 46Brand share 8Review moat 96Quality gap 80
This niche Category average

Is Sticki Rolls Series 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sticki Rolls Series 2 is a £18K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Sticki Rolls Series 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.1% over the last 90 days and 3.4% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr3K
Search volume / yr-37.1%46K
Conversion rate3.4%
Avg price£11.55

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 64
Top-5 product click share56%
Open market3%
Avg brand age16 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement35%
New entrants (1y)13· 4 succeeded
Avg rating4.2★
Avg reviews81

Top Sticki Rolls Series 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

1%

  • STICKI ROLLS64%
  • Sky Castle11%
  • Generic11%
  • Goorder6%
  • FURISENG4%
  • ERCHUTH2%
  • Open — no brand owns it (1 brand, 1%)

Sticki Rolls Series 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR3.4%Products20Brands7Top 5 Brands97%OOS Rate4.2%Rating4.2★Reviews81Avg BSR#276
2K1KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

What reviews say buyers love and hate about Sticki Rolls Series 2

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Gifting Purpose27%

Birthday gift

Fun/Entertainment Experience21%

Good fun

Value For Money14%

Value for money

Quality-Overall9%

The beads and charms feel good quality for the price

Ease Of Use6%

easy to use

What buyers complain about

65% of reviews
Value For Money32%

The price is a little steep for what I would pay for something of this kind

Advertised Vs Actual Product14%

Misleading do not buy

Quality-Overall10%

However, the current price of £25.99 feels steep for the quality provided

Adhesion/Stickiness4%

The only downside is that some of the stickers can be a bit fiddly for little fingers

Strength4%

A substantial cant be broken clip rather than the flimsy metal ones that you usually find

Sticki Rolls Series 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
43%
2Gifting Purpose
17%
3Value For Money
13%
4Size-Overall
12%
5Adhesion/Stickiness
5%

Common Sticki Rolls Series 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sticki Rolls Series 2 42/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 20 tracked products. 4 of 13 products launched in the last 360 days are still selling. Search demand moved -37.1% over the last 90 days.
Sticki Rolls Series 2 buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.