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Sticker Books

Maybe

An estimated 0.3% of orders come back. But prices span $2.96–$14.88, mostly outside the sweet spot, so Sticker Books is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 44
Market size
£139K/yr170K searches / yr
90-day growth
+27.2%search demand this quarter
Competition
38%top-5 click share · 28 brands · 61 sellers

Flapen Score

Sticker Books against its category

The dotted line is the Toys & Games average. Past it, Sticker Books is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticker Books market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticker Books 170K times last year and spent an estimated £139K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+27.2%
Conversion, latest week
8.9%
Market size, estimated
£139Ka year
Peak month
December2.0× the quietest month
Top search term
sticker books112K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £2.96 to £14.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.16 that is £916 to £2K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£2.96–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£916–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #144 within Arts & Crafts. It carries 1,199 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#144in Arts & Crafts
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,199per listing
Listings tracked
46

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sticker Books products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

61

Est. top-5 brand share

54%

Top 20: 96%

Est. top-5 click share

38%

Top 20: 81%

Open market

41%

  • Aannanl17%
  • Skillmatics13%
  • Kalysky12%
  • Kunoli7%
  • Elfew5%
  • GUYUCOM5%

Demand

Sticker Books search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Sticker Books search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sticker books112K/yr
  • kids sticker books32K/yr
  • kids sticker book10K/yr
  • childrens sticker books10K/yr
  • sticker books for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Sticker Books

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“There is practically no adhesion”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sticker Books questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data