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Sticker Books

Maybe

Returns run at only 0.3% of orders. But prices span $2.96–$14.88, mostly outside the sweet spot, so Sticker Books is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 44
Market size
£139K/yr170K searches / yr
90-day growth
+27.2%search demand this quarter
Competition
38%top-5 click share · 28 brands · 61 sellers

Flapen Score

Sticker Books against its category

The dotted line is the Toys & Games average. Past it, Sticker Books is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticker Books market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticker Books 170K times last year and spent an estimated £139K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+27.2%
Conversion, latest week
8.9%
Market size, estimated
£139Ka year
Peak month
December2.0× the quietest month
Top search term
sticker books112K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £2.96 to £14.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.16 that is £916 to £2K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£2.96–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£916–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #144 within Arts & Crafts. It carries 1,199 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#144in Arts & Crafts
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,199per listing
Listings tracked
46

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sticker Books products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£8K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

61

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

38%

Top 20: 81%

Open market

41%

  • Aannanl17%
  • Skillmatics13%
  • Kalysky12%
  • Kunoli7%
  • Elfew5%
  • GUYUCOM5%

Demand

Sticker Books search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Sticker Books search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticker books112K/yr
  • kids sticker books32K/yr
  • kids sticker book10K/yr
  • childrens sticker books10K/yr
  • sticker books for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Sticker Books

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.11

There is practically no adhesion

Sticky Stuff

Stickers do not stick very well

Value For Money12%−0.01

Not worth the price

not the cheapest

its not what I thought it would be for the price

Recycle/Reuse11%−0.02

Not reusable

Not reusable

Rubbish reusable stickers - once they have been stuck down once

Quality-Overall11%

Bad quality

Theres better quality for cheaper out there

Quite rubbish

Ease Of Use9%−0.02

But difficult to use

hard to pick out

hard to get off

Love

Fun/Entertainment Experience19%+1.75

Good fun

keeps me entertained

Very entertaining

Quality-Overall15%

the stickers are good quality

Excellent product

The books are great quality and very sturdy

Value For Money12%−0.01

Good price

Worth the money

Excellent value for money

Color8%+0.73

Very colourful

enjoyed colouring in the pictures

easy to colour

Gifting Purpose7%+0.99

Great for home and travel and also make good gifts

Birthday gift

Great gift

Return

0.3% Return rate 32% Fixable by listing

Size-Overall23%▇▅▆▂█▆

much smaller than expected

Stickers a bit small

Tiny item

Adhesion/Stickiness18%▅█▂▂▂▄

There is practically no adhesion

Sticky Stuff

Stickers do not stick very well

Quality-Overall15%▅▁▇█▃▄

Bad quality

Theres better quality for cheaper out there

Quite rubbish

Value For Money11%▃▁█▁▇▅

Not worth the price

not the cheapest

its not what I thought it would be for the price

Recycle/Reuse7%█▁▃█▂▃

Not reusable

Not reusable

Rubbish reusable stickers - once they have been stuck down once

FAQ

Common Sticker Books questions

Answered from the same tracked data.