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Steve Harrington Funko Pop

Fail

Demand is soft, at -80.1% this quarter, so Steve Harrington Funko Pop is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£49K/yr139K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
66%top-5 click share · 6 brands · 57 sellers

Flapen Score

Steve Harrington Funko Pop against its category

The dotted line is the Toys & Games average. Past it, Steve Harrington Funko Pop is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steve Harrington Funko Pop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steve Harrington Funko Pop 139K times last year and spent an estimated £49K. The top 5 brands take 98% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
2.2%
Market size, estimated
£49Ka year
Top search term
steve harrington funko pop65K searches a year

02 · Price

A sale here is worth £15.76.

Listings sell for £15.76 on average, from £3.31 to £53.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.76 that is £2K to £4K a year per listing.

Average price
£15.76inside the $15 to $100 sweet spot
Price range
£3.31–£53.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #3,817 within Hobbies. It carries 724 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
33%
Out of stock, average day
11.4%
Average rank
#3,817in Hobbies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Steve Harrington Funko Pop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

57

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Funko81%
  • New Spirit Original7%
  • POP4%
  • Hippowarehouse3%
  • Celebrity Cutouts2%
  • HWC Trading2%

Demand

Steve Harrington Funko Pop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 36.8× · 8 of 12 months tracked

Search terms

Top Steve Harrington Funko Pop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steve harrington funko pop65K/yr
  • steve harrington55K/yr
  • stranger things funko pop steve19K/yr

Reviews and returns

What reviews say buyers love and hate about Steve Harrington Funko Pop

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose33%+2.51

Purchased as a gift which was well received

Good gift

Great present for my granddaughter

Quality-Overall25%−0.21

Great quality

The product is really good

As expected from funko, great quality

Advertised Vs Actual Product17%+1.00

As expected

exactly how said

Collectibles13%+0.72

A must have for all collectors

Love my funko pop Im collecting all stranger things one it came next day

Size-Overall8%+0.46

And a good size

Return

1.5% Return rate 0% Fixable by listing

Value For Money40%▁▁█▁▁▁
Defective Material/Parts20%█▁▁▁▁▁
Product Condition20%
Gifting Purpose20%▁█▁▁▁▁

FAQ

Common Steve Harrington Funko Pop questions

Answered from the same tracked data.