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Steve Harrington Funko Pop

Fail

Demand is soft, at -80.1% this quarter, so Steve Harrington Funko Pop is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£49K/yr139K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
66%top-5 click share · 6 brands · 57 sellers

Flapen Score

Steve Harrington Funko Pop against its category

The dotted line is the Toys & Games average. Past it, Steve Harrington Funko Pop is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steve Harrington Funko Pop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steve Harrington Funko Pop 139K times last year and spent an estimated £49K. The top 5 brands take 98% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
2.2%
Market size, estimated
£49Ka year
Top search term
steve harrington funko pop65K searches a year

02 · Price

A sale here is worth £15.76.

Listings sell for £15.76 on average, from £3.31 to £53.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.76 that is £2K to £4K a year per listing.

Average price
£15.76inside the $15 to $100 sweet spot
Price range
£3.31–£53.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #3,817 within Hobbies. It carries 724 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
33%
Out of stock, average day
11.4%
Average rank
#3,817in Hobbies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
15

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Steve Harrington Funko Pop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

57

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Funko81%
  • New Spirit Original7%
  • POP4%
  • Hippowarehouse3%
  • Celebrity Cutouts2%
  • HWC Trading2%

Demand

Steve Harrington Funko Pop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 36.8× · 8 of 12 months tracked

Search terms

Top Steve Harrington Funko Pop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steve harrington funko pop65K/yr
  • steve harrington55K/yr
  • stranger things funko pop steve19K/yr

Reviews and returns

What reviews say buyers love and hate about Steve Harrington Funko Pop

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
1.5%of orders come back
“Purchased as a gift which was well received”
A buyer, on “Gifting Purpose”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Steve Harrington Funko Pop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data