Is steve harrington funko pop profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -80.1%. Flapen's verdict: Skip it (32/100).

How competitive is the steve harrington funko pop niche?

6 brands and 57 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What does it cost to enter the steve harrington funko pop niche?

Listings span £3.31–£53.84; the average listing price is £15.76 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.

steve harrington funko pop

Skip it

Soft demand (-80.1% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great£15.76

avg listing price — sweet spot $15–$100

Price range

Great£3.31–£53.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good724.07

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£49K

£49K/yr · 139K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-80.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, steve harrington funko pop is a £49K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 32/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

steve harrington funko pop market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £39K–£47K; units × avg price
Conversion rate: 2.2%
Avg BSR: #3,817
Page quality: 0%
Prime: 33%
Sponsored: 27%
Out of stock: 11.4%
Avg brand age: 37 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Funko81%
New Spirit Original7%
POP4%
Hippowarehouse3%
Celebrity Cutouts2%
HWC Trading2%

Demand

Weekly Amazon search volume, last 32 weeks — -80.1% search growth over the last 90 days.

Open Trend

Top steve harrington funko pop search terms

steve harrington funko pop65K/yr -80.7%2.0% conv.
steve harrington55K/yr -79.0%0.3% conv.
stranger things funko pop steve19K/yr -81.5%0.4% conv.

All search terms

Top steve harrington funko pop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Keychain: Stranger Things - Robin Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - TV Fans - Backpack Decor

Funko£9.474.8★101 rev

Funko POP! TV: Stranger Things Season 5 - Steve Harrington - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans

Funko£11.564.6★405 rev

Funko POP! TV: Stranger Things - Steve Harrington H - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display

Funko£15.174.7★828 rev

Funko POP! Vinyl: Stranger Things: Steve Harrington With Sunglasses - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors

Funko£19.114.7★3,349 rev

Funko POP! TV: Netflix Stranger Things - Steve Harrington

Funko£11.044.3★23 rev

Newest

by launch date

Funko POP! TV: Netflix Stranger Things - Steve Harrington

Funko£11.0423 rev

6mo ago

Hippowarehouse Sorry I couldnt get your steve Harrington Personalised Card. 15cm x 15cm with envelope for him for her Funny Cards for Men and Women Blank inside option

Hippowarehouse£3.312 rev

7mo ago

Funko POP! TV: Stranger Things Season 5 - Steve Harrington - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans

Funko£11.56405 rev

10mo ago

Funko POP! Rides: Netflix Stranger Things - Steve Harrington

Funko£20.83196 rev

10mo ago

HWC Trading Joe Keery Strange Hawkins Thing Steve Harrinton Gifts Printed Signed Autograph Picture for TV Show Fans - A4

HWC Trading£9.487 rev

1y ago

What buyers say about steve harrington funko pop

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose33%

“Purchased as a gift which was well received”

Quality-Overall25%

“Great quality”

Advertised Vs Actual Product17%

“As expected”

Collectibles13%

“A must have for all collectors”

Size-Overall8%

“And a good size”

Design-Overall4%

“The design is instantly recognisable”

Top return reasons

Value For Money40%

Defective Material/Parts20%

Product Condition20%

Gifting Purpose20%

Common questions

Is steve harrington funko pop profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -80.1%. Flapen's verdict: Skip it (32/100).
How competitive is the steve harrington funko pop niche?: 6 brands and 57 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What does it cost to enter the steve harrington funko pop niche?: Listings span £3.31–£53.84; the average listing price is £15.76 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.