Stem Toys
MaybeReturns run at only 1.0% of orders. But demand is soft, at -7.7% this quarter, so Stem Toys is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £149K/yr359K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 42%top-5 click share · 30 brands · 110 sellers
Flapen Score
Stem Toys against its category
The dotted line is the Toys & Games average. Past it, Stem Toys is stronger. Inside it, weaker.
Market
The Stem Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stem Toys 359K times last year and spent an estimated £149K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 359K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £149Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- stem toys128K searches a year
02 · Price
A sale here is worth £19.72.
Listings sell for £19.72 on average, from £7.09 to £41.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £19.72 that is £2K to £5K a year per listing.
- Average price
- £19.72inside the $15 to $100 sweet spot
- Price range
- £7.09–£41.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #155 within Jigsaws & Puzzles. It carries 3,523 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 98%
- Out of stock, average day
- 6.6%
- Average rank
- #155in Jigsaws & Puzzles
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,523per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Stem Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STEM Toys Age 8+ Wooden Engineering Science Experiments kit(6 Pack Set)
- Price
- £18.42
- Rating
- 4.5/5
- Reviews
- 459
- Age
- 1y ago

SCIENCE DIARY STEM Toys for Kids - Robot Building Kit Engineering Experiments Crafts Set with Motor and Tools Learning Toys Activities for Researching Christmas Birthday Gifts for Boys and Girls
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 10mo ago

STEM Toys Age 8+ Wooden Engineering Science Experiments kit(6 Pack Set)
- Price
- £18.78
- Rating
- 4.2/5
- Reviews
- 189
- Age
- 1y ago

ThinkFun Gravity Maze Falling Marble Challenge Logic Brain Game and STEM Toys for Kids and Adults Age 8 Years Up - Gifts for Children
- Price
- £16.91
- Rating
- 4.5/5
- Reviews
- 2,605
- Age
- 5y ago

CONSTRUCT & CREATE Hydraulic Cyborg Hand DIY STEM Build Your Own Project Kit Set
- Price
- £25.19
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 6y ago
Trending
90-day click momentum
Amteker DIY Remote Control Car Building Kit for Kids Age 8-12 Wooden Engineering Science Toy for 8 Year Old Boy Back to School Gifts Rc Drift Car with Self-Centering Steering Build & Race Boys Gifts
- Price
- £14.08
- Rating
- 4.7/5
- Reviews
- 1,292
- Age
- 2mo ago

Butterfly EduFields 10in1 STEM Electronics Robotics Kit for Kids Age 8-14
- Price
- £39.78
- Rating
- 4.2/5
- Reviews
- 325
- Age
- 4y ago

Butterfly EduFields 100+ STEM Projects Science Kit for Girls Age 8-12 | DIY Engineering & Science Experiments for Kids | Educational Learning Toy | Girls birthday presents for 8 9 10 11 12 Year Old
- Price
- £31.10
- Rating
- 4.2/5
- Reviews
- 672
- Age
- 1y ago

LEGO Gear Bots (Klutz): Create 8 Machines
- Price
- £13.46
- Rating
- 4.6/5
- Reviews
- 12,128
- Age
- 6y ago

SCIENCE DIARY STEM Toys for Kids - Robot Building Kit Engineering Experiments Crafts Set with Motor and Tools Learning Toys Activities for Researching Christmas Birthday Gifts for Boys and Girls
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 10mo ago
Newest
by launch date
Amteker DIY Remote Control Car Building Kit for Kids Age 8-12 Wooden Engineering Science Toy for 8 Year Old Boy Back to School Gifts Rc Drift Car with Self-Centering Steering Build & Race Boys Gifts
- Price
- £14.08
- Rating
- 4.7/5
- Reviews
- 1,292
- Age
- 2mo ago

STEM Toys for Ages 6-8-13 Science Kits DIY Building Your Own Radio Crafts for Kids Stocking Stuffers Birthday Gifts for 9 11 12 14 15+ Year Old Boys Girls Teens Circuit Engineering Electronics Project
- Price
- £14.03
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 9mo ago

SCIENCE DIARY STEM Toys for Kids - Robot Building Kit Engineering Experiments Crafts Set with Motor and Tools Learning Toys Activities for Researching Christmas Birthday Gifts for Boys and Girls
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 10mo ago

GALT Energy Lab Kids Science Kit with 7 Fun Hands-On Physics Experiments
- Price
- £11.23
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 11mo ago

STEM Projects for Kids & Adults Build Your Own Bluetooth Speaker - Science Experiment Electronics Kit | Beginners Starter DIY Set STEM Gifts for Teenage Girls + Boys Ages 10 and Up (Dual Speakers)
- Price
- £13.85
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
110
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
42%
Top 20: 79%
Open market
43%
- ADUSRIZ23%
- SCIENCE DIARY11%
- ThinkFun6%
- CONSTRUCT & CREATE6%
- Science Kidz6%
- Lypsochaat6%
Demand
Stem Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Stem Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stem toys128K/yr
- stem60K/yr
- stem toys age 1057K/yr
- stem toys age 851K/yr
- stem kits20K/yr
- stem toys age 716K/yr
- stem kit10K/yr
- stem kits for kids age 8-108K/yr
- stem kits for kids age 12-148K/yr
Reviews and returns
What reviews say buyers love and hate about Stem Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small parts
Very small
It doesnt all fit as it should
Okay, a little cheap in quality
Rubbish quality
Poor quality
The instructions arent great and myself and my son are very capable so its not on us
Difficult instructions though
Missing instructions
Its expensive for what you get
Over priced,
over price a little bit
Didn't work
Cannot play at all
didnt work as intended
Love
this has kept him highly entertained
Engaging toy
Endless fun
It was a gift
Excellent gift
Birthday present
The quality of the cube is good, it feels strong and well made
Amazing quality
Great, entertaining and superb product
Good price
Excellent value
Great value
Fun educational gift
Fun and educational
educational gift for a child
Return
1.0% Return rate 26% Fixable by listing
Very small parts
Very small
It doesnt all fit as it should
In my opinion the gearbox of the kit has faulty gear parts
Some parts faulty
Parts missing
Didn't work
Cannot play at all
didnt work as intended
Okay, a little cheap in quality
Rubbish quality
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stem Toys questions
Answered from the same tracked data.









