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Star Wars Vintage Collection

Fail

The top 5 brands take 100% of clicks, so Star Wars Vintage Collection is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£146K/yr469K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
19%top-5 click share · 4 brands · 189 sellers

Flapen Score

Star Wars Vintage Collection against its category

The dotted line is the Toys & Games average. Past it, Star Wars Vintage Collection is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Vintage Collection market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Vintage Collection 469K times last year and spent an estimated £146K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
1.2%
Market size, estimated
£146Ka year
Top search term
star wars vintage collection259K searches a year

02 · Price

A sale here is worth £26.81.

Listings sell for £26.81 on average, from £5.34 to £636.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £26.81 that is £0 to £3K a year per listing.

Average price
£26.81inside the $15 to $100 sweet spot
Price range
£5.34–£636.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,022 within Hobbies. It carries 182 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
91%
Out of stock, average day
4.7%
Average rank
#2,022in Hobbies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
85

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Star Wars Vintage Collection products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

189

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

19%

Top 20: 52%

Open market

0%

  • Star Wars80%
  • Hasbro18%
  • LEGO1%
  • Hasbro Gaming1%

Demand

Star Wars Vintage Collection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Star Wars Vintage Collection search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • star wars vintage collection259K/yr
  • star wars the vintage collection56K/yr
  • star wars vintage collection 3.7549K/yr
  • star wars retro collection43K/yr
  • star wars figures 3.75 inch17K/yr
  • star wars 3.75 inch figures12K/yr
  • star wars vintage14K/yr
  • star wars retro13K/yr
  • vintage collection7K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Vintage Collection

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Collectibles”
38%of negative reviews mention “Size-Overall”
1.7%of orders come back
“This looks a little big on the figure”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Star Wars Vintage Collection questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data