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Star Wars Vintage Collection

Fail

The top 5 brands take 100% of clicks, so Star Wars Vintage Collection is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£146K/yr469K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
19%top-5 click share · 4 brands · 189 sellers

Flapen Score

Star Wars Vintage Collection against its category

The dotted line is the Toys & Games average. Past it, Star Wars Vintage Collection is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Vintage Collection market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Vintage Collection 469K times last year and spent an estimated £146K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
1.2%
Market size, estimated
£146Ka year
Top search term
star wars vintage collection259K searches a year

02 · Price

A sale here is worth £26.81.

Listings sell for £26.81 on average, from £5.34 to £636.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £26.81 that is £0 to £3K a year per listing.

Average price
£26.81inside the $15 to $100 sweet spot
Price range
£5.34–£636.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,022 within Hobbies. It carries 182 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
91%
Out of stock, average day
4.7%
Average rank
#2,022in Hobbies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
85

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Star Wars Vintage Collection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

189

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

19%

Top 20: 52%

Open market

0%

  • Star Wars80%
  • Hasbro18%
  • LEGO1%
  • Hasbro Gaming1%

Demand

Star Wars Vintage Collection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Star Wars Vintage Collection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars vintage collection259K/yr
  • star wars the vintage collection56K/yr
  • star wars vintage collection 3.7549K/yr
  • star wars retro collection43K/yr
  • star wars figures 3.75 inch17K/yr
  • star wars 3.75 inch figures12K/yr
  • star wars vintage14K/yr
  • star wars retro13K/yr
  • vintage collection7K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Vintage Collection

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.14

This looks a little big on the figure

Smaller than I thought

smallest box I've ever seen

Value For Money7%+1.84

Lego is being pretty cheap here

I found the set to be a bit pricey

Yes its a crazy price

Audio Quality6%−0.02

And the sounds the brick makes are awful

sounds. not even proper speech from the movies

Gifting Purpose6%−0.02

Ruined a brilliant gift

Functionality-Overall3%−0.01

NO SMART BRICK

Love

Collectibles25%+2.16

Great addition to my Star Wars collection

Great Figure

Awesome for any collection

Quality-Overall21%+0.07

the Cantina looks good

are well made

Great product

Value For Money19%+1.84

Well worth it

Great price

Great product and value for money

Design-Overall9%+0.31

Really enjoyable build

I found it incredibly fun to build

The build itself is enjoyable and straightforward

Fun/Entertainment Experience6%−0.03

Fun, clever and really entertaining

is a really fun set to have

I found it incredibly fun to build

Return

1.7% Return rate 32% Fixable by listing

Size-Overall26%▁▆█▁▄▇

This looks a little big on the figure

Smaller than I thought

smallest box I've ever seen

Defective Material/Parts16%█▂▃▃▂▄
Product Condition13%▁▃▅▆█▁
Gifting Purpose9%█▃▃▅▂▂

Ruined a brilliant gift

Value For Money7%▁▁▁█▂▃

Lego is being pretty cheap here

I found the set to be a bit pricey

Yes its a crazy price

FAQ

Common Star Wars Vintage Collection questions

Answered from the same tracked data.