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Star Wars Unlimited

Fail

The top 5 brands take 100% of clicks, so Star Wars Unlimited is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£30K/yr71K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
40%top-5 click share · 5 brands · 75 sellers

Flapen Score

Star Wars Unlimited against its category

The dotted line is the Toys & Games average. Past it, Star Wars Unlimited is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Unlimited market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Unlimited 71K times last year and spent an estimated £30K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.1%
Market size, estimated
£30Ka year
Peak month
December1.8× the quietest month
Top search term
star wars unlimited65K searches a year

02 · Price

A sale here is worth £38.64.

Listings sell for £38.64 on average, from £5.88 to £116.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.64 that is £0 to £4K a year per listing.

Average price
£38.64inside the $15 to $100 sweet spot
Price range
£5.88–£116.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #798 within Games & Accessories. It carries 89 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#798in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
89per listing
Listings tracked
30

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Star Wars Unlimited products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 flat

Sellers

75

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 88%

Open market

0%

  • Asmodee86%
  • Gamegenic7%
  • Topps4%
  • Star Wars2%
  • Fantasy Flight Games1%

Demand

Star Wars Unlimited search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Star Wars Unlimited

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Collectibles”
30%of negative reviews mention “Value For Money”
0.4%of orders come back
“yeah definitely not worth it for the price”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Star Wars Unlimited questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data