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Star Wars Unlimited

Fail

The top 5 brands take 100% of clicks, so Star Wars Unlimited is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£30K/yr71K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
40%top-5 click share · 5 brands · 75 sellers

Flapen Score

Star Wars Unlimited against its category

The dotted line is the Toys & Games average. Past it, Star Wars Unlimited is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Unlimited market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Unlimited 71K times last year and spent an estimated £30K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.1%
Market size, estimated
£30Ka year
Peak month
December1.8× the quietest month
Top search term
star wars unlimited65K searches a year

02 · Price

A sale here is worth £38.64.

Listings sell for £38.64 on average, from £5.88 to £116.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.64 that is £0 to £4K a year per listing.

Average price
£38.64inside the $15 to $100 sweet spot
Price range
£5.88–£116.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #798 within Games & Accessories. It carries 89 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#798in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
89per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Star Wars Unlimited products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 flat

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

0%

  • Asmodee86%
  • Gamegenic7%
  • Topps4%
  • Star Wars2%
  • Fantasy Flight Games1%

Demand

Star Wars Unlimited search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Star Wars Unlimited

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%+0.71

yeah definitely not worth it for the price

Not good value

Bad condition, expensive for what is. even if the box looked ok

Strength20%−0.14

Fragile

Quality-Overall20%−0.14

Poor quality

Size-Overall7%−0.04

tiny on the actual finished product

Advertised Vs Actual Product7%+1.36

looks nothing like the photo

Love

Collectibles30%+2.84

The perfect album for Star Wars trading card collectors

pulled some decent cards from it is what he told me

Value For Money30%+0.71

Great value for money

reasonable value aswell

Advertised Vs Actual Product20%+1.36

Exactly as advertised

Gifting Purpose10%−0.06

Bought as a gift

Return

0.4% Return rate 0% Fixable by listing

Cushion33%▁▁█▁▁▁
Defective Material/Parts33%▁█▁▁▁▁
Product Condition33%

FAQ

Common Star Wars Unlimited questions

Answered from the same tracked data.