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Star Wars Micro Galaxy Squadron

Fail

The top 5 brands take 100% of clicks, so Star Wars Micro Galaxy Squadron is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£40K/yr173K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
37%top-5 click share · 2 brands · 97 sellers

Flapen Score

Star Wars Micro Galaxy Squadron against its category

The dotted line is the Toys & Games average. Past it, Star Wars Micro Galaxy Squadron is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Micro Galaxy Squadron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Micro Galaxy Squadron 173K times last year and spent an estimated £40K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
0.8%
Market size, estimated
£40Ka year
Peak month
December2.1× the quietest month
Top search term
star wars micro galaxy squadron92K searches a year

02 · Price

A sale here is worth £27.51.

Listings sell for £27.51 on average, from £14.59 to £85.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £27.51 that is £0 to £3K a year per listing.

Average price
£27.51inside the $15 to $100 sweet spot
Price range
£14.59–£85.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,104 within Hobbies. It carries 352 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
85%
Out of stock, average day
14.1%
Average rank
#1,104in Hobbies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Star Wars Micro Galaxy Squadron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 90%

Open market

0%

  • Jazwares80%
  • Star Wars20%

Demand

Star Wars Micro Galaxy Squadron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Star Wars Micro Galaxy Squadron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars micro galaxy squadron92K/yr
  • micro galaxy squadron59K/yr
  • star wars micro galaxy14K/yr
  • star wars ships8K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Micro Galaxy Squadron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.15

the figures are so small

tiny parts

figures are tiny

Gifting Purpose14%−0.06

as a gift for a collector the box has now been ruined

Value For Money12%+1.15

its quite annoying considering the amount of money I paid for it

Little expensive,

otherwise pretty expensive for what it is

Quality-Overall11%−0.02

Quality is poor

quality looks good bit smaller than thought compere to razor crest

Fragile and poor quality

Strength7%−0.04

Fragile and poor quality

Love

Collectibles23%+1.61

Items like this are very fun and collectible and its nice to keep the undamaged box to go with the toy/model

Perfect for my collection

Fantastic piece for the collectors out there

Value For Money16%+1.15

Well worth the money

Well priced for value

Great value

Quality-Overall13%−0.02

Looked well made

Great product

The product itself was still fine

Advertised Vs Actual Product10%+0.90

Just as described

Perfect exactly what I was looking for

Just what my nephew wanted

Design-Overall7%−0.07

Superb detail

still great detailed model

The model itself is great

Return

1.2% Return rate 21% Fixable by listing

Defective Material/Parts29%█▁▆▆▆▅

tiny parts

Functionality-Overall14%▁█▂▃▂▆
Color11%▁▆▁▁▁█
Size-Overall7%▁▁█▁▅▁

the figures are so small

tiny parts

figures are tiny

Quality-Overall6%▁▁▆█▁▁

Quality is poor

quality looks good bit smaller than thought compere to razor crest

Fragile and poor quality

FAQ

Common Star Wars Micro Galaxy Squadron questions

Answered from the same tracked data.