Star Wars Black Series
FailThe top 5 brands take 100% of clicks, so Star Wars Black Series is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £246K/yr1.4M searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 36%top-5 click share · 3 brands · 188 sellers
Flapen Score
Star Wars Black Series against its category
The dotted line is the Toys & Games average. Past it, Star Wars Black Series is stronger. Inside it, weaker.
Market
The Star Wars Black Series market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Star Wars Black Series 1.4M times last year and spent an estimated £246K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £246Ka year
- Top search term
- star wars black series832K searches a year
02 · Price
A sale here is worth £19.26.
Listings sell for £19.26 on average, from £7.26 to £50.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £19.26 that is £2K to £5K a year per listing.
- Average price
- £19.26inside the $15 to $100 sweet spot
- Price range
- £7.26–£50.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #724 within Play Figures. It carries 389 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #724in Play Figures
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 389per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 5 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Star Wars Black Series products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Star Wars The Black Series Qui-Gon Jinn Darth Maul Obi-Wan Kenobi The Phantom Menace 6 Inch Action Figures
- Price
- £36.11
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 2y ago

Star Wars The Black Series The Mandalorian & Grogu The Mandalorian & Grogu Deluxe Collectible 15-cm Action Figure Gift
- Price
- £27.57
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

Star Wars The Black Series Darth Vader (Duels End) Obi-Wan Kenobi Collectible 15-cm Action Figure
- Price
- £16.68
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 10mo ago

Star Wars The Black Series Darth Nihilus & Darth Traya Knights of the Old Republic II Premium Collectible 15 cm Action Figure 2-Pack
- Price
- £50.61
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago

Star Wars The Black Series Jango Fett Attack of the Clones Collectible 15-cm Action Figure
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 1y ago
Trending
90-day click momentum
Star Wars The Black Series Darth Nihilus & Darth Traya Knights of the Old Republic II Premium Collectible 15 cm Action Figure 2-Pack
- Price
- £50.61
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago

Star Wars The Black Series The Mandalorian & Grogu The Mandalorian & Grogu Deluxe Collectible 15-cm Action Figure Gift
- Price
- £27.57
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

Star Wars The Black Series Gaming Greats Lord Starkiller The Force Unleashed Deluxe Collectible 15-cm Action Figure
- Price
- £28.41
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 5mo ago

Star Wars The Black Series Eleventh Brother Maul Shadow Lord Premium Collectible 15 cm Action Figure
- Price
- £20.68
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago

Star Wars The Black Series Super Battle Droid Attack of the Clones 6 Inch Action Figure
- Price
- £15.84
- Rating
- 4.7/5
- Reviews
- 2,003
- Age
- 2y ago
Newest
by launch date
Star Wars The Black Series Darth Nihilus & Darth Traya Knights of the Old Republic II Premium Collectible 15 cm Action Figure 2-Pack
- Price
- £50.61
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago

Star Wars The Black Series Eleventh Brother Maul Shadow Lord Premium Collectible 15 cm Action Figure
- Price
- £20.68
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago

Star Wars The Black Series Maul Maul Shadow Lord Premium Collectible 15 cm Action Figure
- Price
- £20.62
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4mo ago

Star Wars The Black Series The Mandalorian & Grogu The Mandalorian & Grogu Deluxe Collectible 15-cm Action Figure Gift
- Price
- £27.57
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

Star Wars The Black Series Gaming Greats Lord Starkiller The Force Unleashed Deluxe Collectible 15-cm Action Figure
- Price
- £28.41
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
3 falling
Sellers
188
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 74%
Open market
0%
- Star Wars95%
- Hasbro4%
- LEGO0%
Demand
Star Wars Black Series search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Star Wars Black Series search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- star wars black series832K/yr
- black series117K/yr
- star wars figures140K/yr
- black series star wars figures82K/yr
- star wars the black series59K/yr
- star wars black series figures39K/yr
- star wars action figures36K/yr
- star wars black series 6 inch figures55K/yr
- starwars black series figures23K/yr
- star wars figure22K/yr
Reviews and returns
What reviews say buyers love and hate about Star Wars Black Series
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the helmet doesn't fit well
being a lot bigger than typical black series figures
small
Amazing model - the pictures don't do it justice
Not has advertised
Mislead as this was a reward for my year 5 report card
Lego is being pretty cheap here
Expensive
I found the set to be a bit pricey
And the sounds the brick makes are awful
sounds. not even proper speech from the movies
The figure was a little dirty though
Love
Good quality toy
Good quality
it feels like a quality toy
Such a great figure, high quality and perfect for any collector
cool collectible
Nice addition to the collection
Worth it
Good value
Good value for money
Fun, clever and really entertaining
Great toy
I found it incredibly fun to build
Good for a gift
Awesome gift
Grandson loved this gift
Return
0.8% Return rate 33% Fixable by listing
the helmet doesn't fit well
being a lot bigger than typical black series figures
small
small parts and could brake easily
Amazing model - the pictures don't do it justice
Not has advertised
Mislead as this was a reward for my year 5 report card
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Wars Black Series questions
Answered from the same tracked data.









