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Star Wars Black Series

brand-locked demand (top 5 brands take 100% of clicks) — Star Wars Black Series doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 46Growth 39Conversion 11Competition 79Returns 96Price range 81Avg price 86Brand share 0Review moat 81Quality gap 18
This niche Category average

Is Star Wars Black Series profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Star Wars Black Series is a £246K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Star Wars Black Series: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.9% over the last 90 days and 0.9% of searches end in a purchase.

£246K

revenue / yr

Units sold / yr13K
Search volume / yr+10.9%1.4M
Conversion rate0.9%
Avg price£19.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 188
Top-5 product click share36%
Open market0%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement13%
New entrants (1y)20· 5 succeeded
Avg rating4.7★
Avg reviews389

Top Star Wars Black Series products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

188

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

0%

  • Star Wars95%
  • Hasbro4%
  • LEGO0%

Star Wars Black Series demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR0.9%Products52Brands3Top 5 Brands100%OOS Rate5.9%Rating4.7★Reviews389Avg BSR#724
50K30KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Star Wars Black Series search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • star wars black series832K/yr
  • black series117K/yr
  • star wars figures140K/yr
  • black series star wars figures82K/yr
  • star wars the black series59K/yr
  • star wars black series figures39K/yr
  • star wars action figures36K/yr
  • star wars black series 6 inch figures55K/yr
  • starwars black series figures23K/yr
  • star wars figure22K/yr

What reviews say buyers love and hate about Star Wars Black Series

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall24%

Good quality toy

Collectibles22%

Such a great figure, high quality and perfect for any collector

Value For Money18%

Worth it

Fun/Entertainment Experience6%

Fun, clever and really entertaining

Gifting Purpose6%

Good for a gift

What buyers complain about

68% of reviews
Size-Overall18%

the helmet doesn't fit well

Advertised Vs Actual Product11%

Amazing model - the pictures don't do it justice

Value For Money8%

Lego is being pretty cheap here

Audio Quality6%

And the sounds the brick makes are awful

Ease Of Cleaning6%

The figure was a little dirty though

Star Wars Black Series return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Defective Material/Parts
17%
3Quality-Overall
9%
4Gifting Purpose
7%
5Advertised Vs Actual Product
6%

Common Star Wars Black Series questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Wars Black Series 49/100 on Amazon United Kingdom — Skip it. The niche generates £246K/yr across 52 tracked products. 5 of 20 products launched in the last 360 days are still selling. Search demand moved +10.9% over the last 90 days.
Star Wars Black Series buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.