Is star wars black series profitable to sell on Amazon United Kingdom?

The niche generates £246K/yr across 52 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (49/100).

How competitive is the star wars black series niche?

3 brands and 188 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in star wars black series?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.8%.

What does it cost to enter the star wars black series niche?

Listings span £7.26–£50.61; the average listing price is £19.26 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.

star wars black series

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£19.26

avg listing price — sweet spot $15–$100

Review moat

Great389.17

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.26–£50.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Market size

Okay£246K

£246K/yr · 1.4M searches

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, star wars black series is a £246K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

188

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

Star Wars95%
Hasbro4%
LEGO0%

Demand

Weekly Amazon search volume, last 35 weeks — +10.9% search growth over the last 90 days.

Open Trend

All search terms

Top star wars black series products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Star Wars The Black Series Qui-Gon Jinn Darth Maul Obi-Wan Kenobi The Phantom Menace 6 Inch Action Figures

Star Wars£36.114.7★222 rev

Star Wars The Black Series The Mandalorian & Grogu The Mandalorian & Grogu Deluxe Collectible 15-cm Action Figure Gift

Star Wars£27.574.7★34 rev

Star Wars The Black Series Darth Vader (Duels End) Obi-Wan Kenobi Collectible 15-cm Action Figure

Star Wars£16.684.7★314 rev

Star Wars The Black Series Darth Nihilus & Darth Traya Knights of the Old Republic II Premium Collectible 15 cm Action Figure 2-Pack

Star Wars£50.614.8★17 rev

Star Wars The Black Series Jango Fett Attack of the Clones Collectible 15-cm Action Figure

Star Wars£17.384.6★244 rev

Newest

by launch date

Star Wars The Black Series Darth Nihilus & Darth Traya Knights of the Old Republic II Premium Collectible 15 cm Action Figure 2-Pack

Star Wars£50.6117 rev

3mo ago

Star Wars The Black Series Eleventh Brother Maul Shadow Lord Premium Collectible 15 cm Action Figure

Star Wars£20.6830 rev

4mo ago

Star Wars The Black Series Maul Maul Shadow Lord Premium Collectible 15 cm Action Figure

Star Wars£20.6239 rev

4mo ago

Star Wars The Black Series The Mandalorian & Grogu The Mandalorian & Grogu Deluxe Collectible 15-cm Action Figure Gift

Star Wars£27.5734 rev

5mo ago

Star Wars The Black Series Gaming Greats Lord Starkiller The Force Unleashed Deluxe Collectible 15-cm Action Figure

Star Wars£28.4129 rev

5mo ago

What buyers say about star wars black series

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality toy”

Collectibles22%

“Such a great figure, high quality and perfect for any collector”

Value For Money18%

“Worth it”

Fun/Entertainment Experience6%

“Fun, clever and really entertaining”

Gifting Purpose6%

“Good for a gift”

Design-Overall5%

“design is fantastic”

Advertised Vs Actual Product4%

“delivers what it promises”

Size-Overall3%

“Nice size”

Display-Overall2%

“The detail of the figure is highly accurate”

Strength1%

“Very sturdy and great for imaginative play”

What buyers complain about

Size-Overall18%

“the helmet doesn't fit well”

Advertised Vs Actual Product11%

“Amazing model - the pictures don't do it justice”

Value For Money8%

“Lego is being pretty cheap here”

Audio Quality6%

“And the sounds the brick makes are awful”

Ease Of Cleaning6%

“The figure was a little dirty though”

Assembly/Installation6%

“lot of money for a product thats so poorly put together”

Strap/String Quality3%

“Mine came with the holster strap broke”

Defective Material/Parts3%

“small parts and could brake easily”

Functionality-Overall3%

“NO SMART BRICK”

Strength3%

“delicate”

Top return reasons

Size-Overall20%

Defective Material/Parts17%

Quality-Overall9%

Gifting Purpose7%

Advertised Vs Actual Product6%

Scratch Resistance6%

Product Condition5%

Display-Overall3%

Durability3%

Drop/Impact Protection2%

Common questions

Is star wars black series profitable to sell on Amazon United Kingdom?: The niche generates £246K/yr across 52 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (49/100).
How competitive is the star wars black series niche?: 3 brands and 188 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in star wars black series?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.8%.
What does it cost to enter the star wars black series niche?: Listings span £7.26–£50.61; the average listing price is £19.26 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.

star wars black series

star wars black series market data

Competition & brand share

Demand

Top star wars black series search terms