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Star Wars Black Series

Fail

The top 5 brands take 100% of clicks, so Star Wars Black Series is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£246K/yr1.4M searches / yr
90-day growth
+10.9%search demand this quarter
Competition
36%top-5 click share · 3 brands · 188 sellers

Flapen Score

Star Wars Black Series against its category

The dotted line is the Toys & Games average. Past it, Star Wars Black Series is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Black Series market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Black Series 1.4M times last year and spent an estimated £246K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
0.9%
Market size, estimated
£246Ka year
Top search term
star wars black series832K searches a year

02 · Price

A sale here is worth £19.26.

Listings sell for £19.26 on average, from £7.26 to £50.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £19.26 that is £2K to £5K a year per listing.

Average price
£19.26inside the $15 to $100 sweet spot
Price range
£7.26–£50.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #724 within Play Figures. It carries 389 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#724in Play Figures
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
52

04 · Newcomers

Amazon counts 5 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Star Wars Black Series products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

188

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

0%

  • Star Wars95%
  • Hasbro4%
  • LEGO0%

Demand

Star Wars Black Series search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26DecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Star Wars Black Series search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars black series832K/yr
  • black series117K/yr
  • star wars figures140K/yr
  • black series star wars figures82K/yr
  • star wars the black series59K/yr
  • star wars black series figures39K/yr
  • star wars action figures36K/yr
  • star wars black series 6 inch figures55K/yr
  • starwars black series figures23K/yr
  • star wars figure22K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Black Series

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.04

the helmet doesn't fit well

being a lot bigger than typical black series figures

small

Advertised Vs Actual Product11%−0.02

Amazing model - the pictures don't do it justice

Not has advertised

Mislead as this was a reward for my year 5 report card

Value For Money8%+0.67

Lego is being pretty cheap here

Expensive

I found the set to be a bit pricey

Audio Quality6%−0.01

And the sounds the brick makes are awful

sounds. not even proper speech from the movies

Ease Of Cleaning6%−0.02

The figure was a little dirty though

Love

Quality-Overall24%+0.82

Good quality toy

Good quality

it feels like a quality toy

Collectibles22%+2.03

Such a great figure, high quality and perfect for any collector

cool collectible

Nice addition to the collection

Value For Money18%+0.67

Worth it

Good value

Good value for money

Fun/Entertainment Experience6%−0.01

Fun, clever and really entertaining

Great toy

I found it incredibly fun to build

Gifting Purpose6%+0.52

Good for a gift

Awesome gift

Grandson loved this gift

Return

0.8% Return rate 33% Fixable by listing

Size-Overall20%▅▃▆▂▂█

the helmet doesn't fit well

being a lot bigger than typical black series figures

small

Defective Material/Parts17%█▆██▁▃

small parts and could brake easily

Quality-Overall9%█▅▁▁▃▃
Gifting Purpose7%▁▆█▅▁▆
Advertised Vs Actual Product6%▁▅▁▁█▂

Amazing model - the pictures don't do it justice

Not has advertised

Mislead as this was a reward for my year 5 report card

FAQ

Common Star Wars Black Series questions

Answered from the same tracked data.