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Star Garland

Fail

Prices span $3.84–$6.38, mostly outside the sweet spot, so Star Garland is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£58K/yr166K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
94%top-5 click share · 6 brands · 7 sellers

Flapen Score

Star Garland against its category

The dotted line is the Toys & Games average. Past it, Star Garland is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Garland market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Garland 166K times last year and spent an estimated £58K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
7.2%
Market size, estimated
£58Ka year
Top search term
star garland55K searches a year

02 · Price

A sale here is worth £4.84.

Listings sell for £4.84 on average, from £3.84 to £6.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.84 that is £2K to £4K a year per listing.

Average price
£4.84under the $15 to $100 sweet spot
Price range
£3.84–£6.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #76 within Party Supplies. It carries 113 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#76in Party Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Star Garland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Rotupap65%
  • Udewo14%
  • Zhuxing8%
  • LAWALEISHE7%
  • Rjayaa4%
  • Nolvireth3%

Demand

Star Garland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 8.7× · 9 of 12 months tracked

Search terms

Top Star Garland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star garland55K/yr
  • star bunting16K/yr
  • gold star garland27K/yr
  • star decorations20K/yr
  • hanging stars13K/yr
  • hanging stars decorations12K/yr
  • star garland decoration7K/yr
  • gold star bunting7K/yr
  • star decorations hanging6K/yr
  • gold star decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about Star Garland

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.37

Didnt fit our door

Small

smaller then i'd imagined

Thickness8%+0.43

The string is a little thin

Love

Quality-Overall50%−0.29

Overall good quality decoration

Good quality overall

Well made and pretty

Value For Money18%+2.46

Good value for money as I still have some unused

for the price theyre really great value

Brightness/Shine/Glow14%+0.19

Sparkly and good for celebrations

sparkle to my daughters leavers party decorations

Design-Overall11%+1.38

Lovely decoration

Overall good quality decoration

Ease Of Use4%+0.43

they are fairly easy to untangle if you have patience

Return

0.6% Return rate 40% Fixable by listing

Quality-Overall36%██▃▁▂▂
Size-Overall28%▁▁▂█▂▃

Didnt fit our door

Small

smaller then i'd imagined

Advertised Vs Actual Product12%▁▁▅▁▆█
Ease Of Use7%▁▁▇▁▁█
Functionality-Overall3%▁▁█▁▁▁

FAQ

Common Star Garland questions

Answered from the same tracked data.