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Star Costume Kids

soft demand (-47.9% this quarter) — Star Costume Kids doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 18Growth 1Conversion 45Competition 12Returns 42Price range 46Avg price 62Brand share 18Review moat 92Quality gap 68
This niche Category average

Is Star Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Star Costume Kids is a £71K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Star Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.9% over the last 90 days and 3.6% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr8K
Search volume / yr-47.9%147K
Conversion rate3.6%
Avg price£13.43

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 26
Top-5 product click share86%
Open market7%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews151

Top Star Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • Generic51%
  • I LOVE FANCY DRESS24%
  • Smiffys9%
  • LOLANTA5%
  • HENBRANDT4%
  • Rubies4%
  • Open — no brand owns it (1 brand, 3%)

Star Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR3.6%Products9Brands7Top 5 Brands93%OOS Rate29.4%Rating4.3★Reviews151Avg BSR#2,174
30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 97.0×

Top Star Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • star costume52K/yr
  • star costume adult10K/yr
  • star costume kids38K/yr
  • star fancy dress6K/yr
  • star outfit7K/yr
  • adult star costume5K/yr
  • kids star costume10K/yr
  • childrens star fancy dress costume4K/yr
  • nativity star costume8K/yr
  • star nativity costume7K/yr

What reviews say buyers love and hate about Star Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall50%

Great quality, super cute for festivals etc

Fun/Entertainment Experience33%

Just Fun

What buyers complain about

50% of reviews
Length50%

it didn't fit my in body length as I'm tall so had to return

Star Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Quality-Overall
12%
3Ease Of Use
6%
4Strap/String Quality
6%
5Strength
3%

Common Star Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Costume Kids 32/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -47.9% over the last 90 days.
Search demand for Star Costume Kids on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 97.0× the quietest.