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Star Costume Kids

Fail

Demand is soft, at -47.9% this quarter, so Star Costume Kids is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£71K/yr147K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
86%top-5 click share · 7 brands · 26 sellers

Flapen Score

Star Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Star Costume Kids is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Costume Kids 147K times last year and spent an estimated £71K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
3.6%
Market size, estimated
£71Ka year
Peak month
December97.0× the quietest month
Top search term
star costume52K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £9.85 to £19.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£9.85–£19.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #2,174 within Fancy Dress. It carries 151 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
56%
Out of stock, average day
29.4%
Average rank
#2,174in Fancy Dress
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Star Costume Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

26

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

3%

  • Generic51%
  • I LOVE FANCY DRESS24%
  • Smiffys9%
  • LOLANTA5%
  • HENBRANDT4%
  • Rubies4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Star Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 97.0×

Search terms

Top Star Costume Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • star costume52K/yr
  • star costume adult10K/yr
  • star costume kids38K/yr
  • star fancy dress6K/yr
  • star outfit7K/yr
  • adult star costume5K/yr
  • kids star costume10K/yr
  • childrens star fancy dress costume4K/yr
  • nativity star costume8K/yr
  • star nativity costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Star Costume Kids

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Length”
3.6%of orders come back
“it didn't fit my in body length as I'm tall so had to return”
A buyer, on “Length”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Star Costume Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data