Is star costume kids profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Skip it (32/100).

How competitive is the star costume kids niche?

7 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in star costume kids?

Top complaints mined from reviews: Length. The return rate is 3.6%.

When does demand for star costume kids peak?

Demand peaks in Nov–Dec; the busiest month runs 97.0× the quietest.

What does it cost to enter the star costume kids niche?

Listings span £9.85–£19.41; the average listing price is £13.43 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.

star costume kids

Skip it

Soft demand (-47.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Great150.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.43

avg listing price — sweet spot $15–$100

Price range

Okay£9.85–£19.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Bad£71K

£71K/yr · 147K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad86%

top-5 click share — a locked-up shelf

Growth

Bad-47.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, star costume kids is a £71K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Generic51%
I LOVE FANCY DRESS24%
Smiffys9%
LOLANTA5%
HENBRANDT4%
Rubies4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 97.0×

Open Trend

All search terms

Top star costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume Outfit

Generic£10.600.0★0 rev

Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume

I LOVE FANCY DRESS£15.434.2★66 rev

Smiffys Shining Star Childs Costume Gold

Smiffys£14.564.4★173 rev

Star Costume Kids-Childrens Christmas Costume Gold Star Xmas Fancy Dress Outfit Nativity Play Pantomime Christmas Fancy Dress for Boys and Girls 3-8 Years

Generic£9.980.0★0 rev

LOLANTA Girls Sequins Jazz Dance Costume Child Sparkle Mini Dress Hip Hop Dance Clothes Set Top+Pants+Socks Silver 11-12 years

LOLANTA£18.864.5★615 rev

Newest

by launch date

Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume Outfit

Generic£10.600 rev

7mo ago

Star Costume Kids-Childrens Christmas Costume Gold Star Xmas Fancy Dress Outfit Nativity Play Pantomime Christmas Fancy Dress for Boys and Girls 3-8 Years

Generic£9.980 rev

7mo ago

IMEKIS Women Star Sequins Fringe Bodysuit Halter V Neck Music Festival Party Dancewear Nightclub Costume Halloween Carnival Rave Outfit Black L

IMEKIS£19.4110 rev

1y ago

Adults Star Christmas Costume - Large Gold Star Costume with Face and Arm Holes - Mens Womens Unisex Novelty Christmas Nativity Fancy Dress Costume

I LOVE FANCY DRESS£15.4366 rev

3y ago

Kids Star Christmas Costume - Large - Large Gold Star Costume with Face and Arm Holes - Boys Girls Childs Fun Novelty Xmas Nativity Play Festive Fancy Dress Costume

I LOVE FANCY DRESS£11.6932 rev

4y ago

What buyers say about star costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Great quality, super cute for festivals etc”

Fun/Entertainment Experience33%

“Just Fun”

What buyers complain about

Length50%

“it didn't fit my in body length as I'm tall so had to return”

Top return reasons

Size-Overall62%

Quality-Overall12%

Ease Of Use6%

Strap/String Quality6%

Strength3%

Hip Fit3%

Length3%

Shape/Style3%

Material Quality3%

Common questions

Is star costume kids profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Skip it (32/100).
How competitive is the star costume kids niche?: 7 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in star costume kids?: Top complaints mined from reviews: Length. The return rate is 3.6%.
When does demand for star costume kids peak?: Demand peaks in Nov–Dec; the busiest month runs 97.0× the quietest.
What does it cost to enter the star costume kids niche?: Listings span £9.85–£19.41; the average listing price is £13.43 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.

star costume kids

star costume kids market data

Competition & brand share

Demand & seasonality

Top star costume kids search terms