stacking cups
Skip itA small market ($84K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,575.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Price range
Okay£4.32–£21.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 168K searches
According to Flapen's Amazon United Kingdom niche tracking, stacking cups is a £84K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
stacking cups market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £82K–£102K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 8.2%
- Avg brand age
- 36 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
24%
- RAM ONLINE30%
- Cosaway11%
- Adalex Global11%
- Moonkie10%
- MTS8%
- hahaland5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top stacking cups search terms
- stacking cups123K/yr
- baby stacking cups22K/yr
- stacking cups baby22K/yr
Top stacking cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ram Baby Kids 11 Piece Stacking Cups Stackers Pre-school Learning Toy Stacking Tower Pyramid
RAM ONLINE£4.324.6★2,212 rev
Cosaway Baby Stacking Nesting Cups Toys Montessori Toys for Toddlers 6+ Months
Cosaway£6.414.7★244 rev
Moonkie Baby Stacking Cups Toy Silicone Teether for Baby Early Development & Activity Toys Silicone Soft Toy for Bath Play Stacking Toys 7 Piece Set Gifts for Boys and Girls 6 Months+
Moonkie£11.494.6★3,393 rev
MTS 11 Piece Baby Stacking Cups 46cm - Educational Nesting Tower Toddler Toy Alphabet & Number Learning Blocks for Motor Skills Bath Time Play
MTS£5.124.6★1,122 rev
9 Pieces Baby Stacking Cups Toddler Bath Toys Baby Toy For Activity Nesting Cup Pre-school Learning Toy Montessori Toys for 1 2 Year Old Boy Girls (Assorted)
Adalex Global£5.674.3★329 rev
Newest
by launch date
Vanplay Baby Toys 6 to 12 Months Montessori Toys include Stacking Cups Stacking Rings Shape Sorter & Sensory Balls Teething Toys for Baby Gifts for Boys Girls 6-12 Months
Vanplay£21.9034 rev
SGETHCH 8 Pack Stacking Cups Colorful Nesting Toys for Small Animals
SGETHCH£4.933 rev
starfa lab 8 Pcs Stacking Cups for Small Animal Toys Nesting Rabbit Toys of Different Sizes Safe Plastic Colorful Nesting for Bunny Guinea Pig Hiding Food and Playing
starfa lab£5.89167 rev
Wanonoo Bunny Baby Stacking Cups for Toddlers 1-3 Stacking Toys Plastic Stackable Cups for Babies 6-12 12-18 Months Toddler Toys 1-2 Nesting Color Learning Montessori Toy Gift for 1 Year Old Boy Girl
Wanonoo£9.3172 rev
HAGOT 9 Piece Baby Stacking Cups Toy Learning Toys for Baby Suitable for Babies Pre-school Educational or Bath Fun
HAGOT£6.03136 rev
Trending
90-day click momentumVanplay Baby Toys 6 to 12 Months Montessori Toys include Stacking Cups Stacking Rings Shape Sorter & Sensory Balls Teething Toys for Baby Gifts for Boys Girls 6-12 Months
Vanplay£21.904.3★
SGETHCH 8 Pack Stacking Cups Colorful Nesting Toys for Small Animals
SGETHCH£4.935.0★
9 Pieces Baby Stacking Cups Toddler Bath Toys Baby Toy For Activity Nesting Cup Pre-school Learning Toy Montessori Toys for 1 2 Year Old Boy Girls (Assorted)
Adalex Global£5.674.3★
WNXBFO 8 PCS Stacking Cups for Rabbits - Bunny Toys for Hiding Food and Playtime Fun Multi-Coloured and Various Sizes
WNXBFO£6.654.7★
starfa lab 8 Pcs Stacking Cups for Small Animal Toys Nesting Rabbit Toys of Different Sizes Safe Plastic Colorful Nesting for Bunny Guinea Pig Hiding Food and Playing
starfa lab£5.894.8★
What buyers say about stacking cups
What buyers praise and complain about, mined from review topics.What buyers love
“colourful and fun”
“Quality is excellent”
“Very pleased for the price”
“The colours are very bright”
“Versatile and durable”
“Great size”
“highly engaging toy that offers excellent educational value for money”
“Safe product”
“They are soft”
“Because of this, it would make an excellent gift for a new baby, baby shower, or first birthday”
What buyers complain about
“Very small”
“Cheap quality”
“Unfortunately these are really useless if you looking for something to play with in the water as the water comes out way too quickly”
“after 2 days of giving them to my baby 1 cup has split so I will no longer use them as it is a choking hazard”
“Not easy”
“Doesn't stay”
“Only downside is the wide imprinting of numbers”
“Impossible to keep clean, attracts all dust and hair”
“not really worth £7.15”
“tower is a bit wobbly and will lean, not the sturdiest”
Top return reasons
Common questions
- Is stacking cups profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the stacking cups niche?
- 15 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in stacking cups?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 0.4%.
- When does demand for stacking cups peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the stacking cups niche?
- Listings span £4.32–£21.90; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 1,575 reviews — the moat a new listing must climb.