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Stacking Cups

Fail

Shoppers spend only $84K a year here, so Stacking Cups is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£84K/yr168K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 27 sellers

Flapen Score

Stacking Cups against its category

The dotted line is the Toys & Games average. Past it, Stacking Cups is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stacking Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stacking Cups 168K times last year and spent an estimated £84K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
6.2%
Market size, estimated
£84Ka year
Peak month
December2.4× the quietest month
Top search term
stacking cups123K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £4.32 to £21.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.16 that is £6K to £8K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£4.32–£21.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #127 within Baby & Toddler Toys. It carries 1,575 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#127in Baby & Toddler Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,575per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stacking Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • RAM ONLINE30%
  • Cosaway11%
  • Adalex Global11%
  • Moonkie10%
  • MTS8%
  • hahaland5%

Demand

Stacking Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Stacking Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stacking cups123K/yr
  • baby stacking cups22K/yr
  • stacking cups baby22K/yr

Reviews and returns

What reviews say buyers love and hate about Stacking Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.09

Very small

Smaller than expected

Tiny

Quality-Overall16%−0.09

Cheap quality

Not good enough or worth it

Poor quality

Water Resistance5%−0.02

Unfortunately these are really useless if you looking for something to play with in the water as the water comes out way too quickly

Choking5%−0.03

after 2 days of giving them to my baby 1 cup has split so I will no longer use them as it is a choking hazard

Ease Of Use4%

Not easy

I found it quite difficult to push the shapes into the bucket

Love

Fun/Entertainment Experience32%+2.73

colourful and fun

Great little toy

keeps children entertained

Quality-Overall11%−0.09

Quality is excellent

The pieces feel well made

Good quality cups

Value For Money7%+0.34

Very pleased for the price

Worth the money

Great value

Color5%+0.34

The colours are very bright

colourful and fun

Brilliant and very versatile, love the asthetic colours

Durability5%+0.43

Versatile and durable

Well used

durable material age appropriate

Return

0.4% Return rate 70% Fixable by listing

Size-Overall45%▁▇▇▅█▇

Very small

Smaller than expected

Tiny

Color12%▁▁▁▃▃█
Advertised Vs Actual Product9%▁▁█▁▅▁
Quality-Overall7%▁▅█▅▁▁

Cheap quality

Not good enough or worth it

Poor quality

Material Quality7%▁█▁▂▁▁

FAQ

Common Stacking Cups questions

Answered from the same tracked data.