st patricks day hat
Skip itSoft demand (-93.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great106.57avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.39avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 53K searches
Growth
Bad-93.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.39–£11.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, st patricks day hat is a £27K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
st patricks day hat market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #1,340
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 71%
- Out of stock
- 18.7%
- Avg brand age
- 38 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
54
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
22%
- HENBRANDT34%
- GWAWG12%
- Lizzy10%
- YAMEIZE8%
- DWTECH8%
- Zidoley5%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -93.3% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 35.4×
Top st patricks day hat search terms
- irish hat9K/yr
- leprechaun hat10K/yr
- st patricks day hat23K/yr
- st patricks day hats11K/yr
Top st patricks day hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HENBRANDT Adult Deluxe Green Leprechaun Top Hat with Ginger Beard St Patricks Day Accessories Velvet Hat One Size Irish Fancy Dress Costume Accessory for Men and Women
HENBRANDT£4.754.4★1,201 rev
Lizzy Green Velvet Top Hat with Beard Shamrock Clover Fancy Dress Hat St Patricks Day Costume Accessory Leprechaun Style Party Hat One Size Unisex Novelty Event Headwear
Lizzy£4.963.9★2 rev
HENBRANDT Adult Green Top Hat with Buckle and Gold Shamrock Decorations St Patricks Day Accessories Leprechaun Hat One Size Irish Fancy Dress Costume Accessory Novelty Hats for Men and Women
HENBRANDT£4.824.2★134 rev
YAMEIZE St. Patricks Day Green Leaf - Bucket Hat for Women Men Irish Sun Hat Double-Side-Wear Reversible Green Fisherman Hat Costume Travel Beach Party
YAMEIZE£6.754.6★34 rev
GWAWG Adult Deluxe Green Leprechaun Top Hat with Ginger Beard St Patricks Day Accessories Velvet Hat Fancy dress St Patricks day decorations Leprechaun Costume St Patricks Day Accessories
GWAWG£5.193.0★2 rev
Newest
by launch date
Unisex St. Patricks Shamrock Art Print Baseball Cap - Irish Celtic Ireland Hat (C)
Generic£5.762 rev
St Patricks Day Accessories - St Patricks Day Hat + St Patricks Day Clover Green Glasses St Paddys Day Accessories for Party Decorations for Kids Men Women Irish Gifts St Patrick Day (Four Leaf-2)
Zidoley£6.724 rev
St Patricks Day Accessories - St Patricks Day Hat + St Patricks Day Clover Green Glasses St Paddys Day Accessories for Party Decorations for Kids Men Women Irish Gifts St Patrick Day (Four Leaf-1)
Zidoley£6.674 rev
Storm&Lighthouse Green Deluxe Velvet Leprechaun Top Hat with Ginger Beard One Size St Patricks Day Accessories Leprechaun Hat Novelty Irish Fancy Dress Accessory
Storm&Lighthouse£6.742 rev
GWAWG Leprechaun Top Hat with Ginger Beard 6PCS St Patricks Day Hat with Bow Tie Necktie Clover Glasses & Necklace St Patricks Day Accessories Funny Irish Hat Costume Dress Up Gifts for Adults
GWAWG£7.530 rev
Trending
90-day click momentum
UZEXYO Green Shamrock Bucket Hat for St Patricks Day Irish Festival Accessories for Men Women Reversible Sun Hat (Style B)
UZEXYO£3.800.0★
Unisex St. Patricks Shamrock Art Print Baseball Cap - Irish Celtic Ireland Hat (C)
Generic£5.764.0★
GWAWG Adult Deluxe Green Leprechaun Top Hat with Ginger Beard St Patricks Day Accessories Velvet Hat Fancy dress St Patricks day decorations Leprechaun Costume St Patricks Day Accessories
GWAWG£5.193.0★
Lizzy Green Velvet Top Hat with Beard Shamrock Clover Fancy Dress Hat St Patricks Day Costume Accessory Leprechaun Style Party Hat One Size Unisex Novelty Event Headwear
Lizzy£4.963.9★
FIGCY Irish Balaclava for Men Ireland Tri-Colour Knitted Face Mask Stretch Fit Balaclava for St. Patricks Day Skiing and Winter Tortoiseshell Kneecap Design Ireland Gifts
FIGCY£9.393.7★
What buyers say about st patricks day hat
What buyers praise and complain about, mined from review topics.What buyers love
“fab beard well made well with the cost bought 2”
“as shown in description”
“Brilliant inexpensive piece of costume”
“Good quality materials well made”
“Good cheap fun”
“This is a good size and stretches to fit a large head no problem, and the holes are positioned correctly so you can see out of them and breath comfortably”
“St Patrick's Day accessory”
“still breathable through the nose”
“The orange and green are true to the description and match the Irish tricolour”
“The fabric is warm”
What buyers complain about
“Utter rubbish”
“To small”
“charged to return so wont be ordering from them again”
“the material its made from is a little iffy”
“with the brim being a double thickness”
“One of the elastic straps on the beard came off the first time I tried to put it on”
“One of the elastic straps on the beard came off the first time I tried to put it on”
Top return reasons
Common questions
- Is st patricks day hat profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 21 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -93.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the st patricks day hat niche?
- 14 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in st patricks day hat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Charging. The return rate is 0.7%.
- When does demand for st patricks day hat peak?
- Demand peaks in Feb–Mar; the busiest month runs 35.4× the quietest.
- What does it cost to enter the st patricks day hat niche?
- Listings span £2.39–£11.22; the average listing price is £6.39 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.