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St Patricks Day Hat

Fail

Demand is soft, at -93.3% this quarter, so St Patricks Day Hat is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£27K/yr53K searches / yr
90-day growth
-93.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 54 sellers

Flapen Score

St Patricks Day Hat against its category

The dotted line is the Toys & Games average. Past it, St Patricks Day Hat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Patricks Day Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Patricks Day Hat 53K times last year and spent an estimated £27K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -93.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-93.3%
Conversion, latest week
8.0%
Market size, estimated
£27Ka year
Peak month
March35.4× the quietest month
Top search term
irish hat9K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £2.39 to £11.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.39 that is £0 to £639 a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£2.39–£11.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£639
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #1,340 within Dress-Up Accessories. It carries 107 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
76%
Out of stock, average day
18.7%
Average rank
#1,340in Dress-Up Accessories
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
107per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top St Patricks Day Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

54

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

22%

  • HENBRANDT34%
  • GWAWG12%
  • Lizzy10%
  • YAMEIZE8%
  • DWTECH8%
  • Zidoley5%

Demand

St Patricks Day Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 35.4×

Search terms

Top St Patricks Day Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • irish hat9K/yr
  • leprechaun hat10K/yr
  • st patricks day hat23K/yr
  • st patricks day hats11K/yr

Reviews and returns

What reviews say buyers love and hate about St Patricks Day Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall40%−0.23

Utter rubbish

not made consistently

Poor Quality

Size-Overall14%−0.14

To small

Charging7%−0.08

charged to return so wont be ordering from them again

Material Quality7%+0.54

the material its made from is a little iffy

Thickness5%+0.18

with the brim being a double thickness

Love

Quality-Overall28%−0.23

fab beard well made well with the cost bought 2

good comments about from customers

Great product

Advertised Vs Actual Product21%+0.74

as shown in description

Yes done the job

as described

Value For Money21%+2.42

Brilliant inexpensive piece of costume

Great value

Good price

Material Quality7%+0.54

Good quality materials well made

The green fabric feels fairly sturdy

Fun/Entertainment Experience7%+0.74

Good cheap fun

its a fun little set

Great fun, great value

Return

0.7% Return rate 63% Fixable by listing

Size-Overall56%▁▄▃▂▁█

To small

Quality-Overall13%▁▁▂▃█▁

Utter rubbish

not made consistently

Poor Quality

Add-Ons/Attachments6%▁▁█▁▁▁
Value For Money6%▁▁█▁▁▁
Shape/Style4%▁▁█▁▁▁

FAQ

Common St Patricks Day Hat questions

Answered from the same tracked data.