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St Patricks Day Hat

soft demand (-93.3% this quarter) — St Patricks Day Hat doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 7Growth 0Conversion 79Competition 55Returns 97Price range 0Avg price 18Brand share 55Review moat 95Quality gap 78
This niche Category average

Is St Patricks Day Hat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, St Patricks Day Hat is a £27K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.

St Patricks Day Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -93.3% over the last 90 days and 8.0% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr5K
Search volume / yr-93.3%53K
Conversion rate8.0%
Avg price£6.39

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers14 · 54
Top-5 product click share52%
Open market28%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)11· 0 succeeded
Avg rating4.3★
Avg reviews107

Top St Patricks Day Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

54

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

22%

  • HENBRANDT34%
  • GWAWG12%
  • Lizzy10%
  • YAMEIZE8%
  • DWTECH8%
  • Zidoley5%

St Patricks Day Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR8.0%Products21Brands14Top 5 Brands72%OOS Rate18.7%Rating4.3★Reviews107Avg BSR#1,340
18K13KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 35.4×

Top St Patricks Day Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • irish hat9K/yr
  • leprechaun hat10K/yr
  • st patricks day hat23K/yr
  • st patricks day hats11K/yr

What reviews say buyers love and hate about St Patricks Day Hat

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall28%

fab beard well made well with the cost bought 2

Advertised Vs Actual Product21%

as shown in description

Value For Money21%

Brilliant inexpensive piece of costume

Material Quality7%

Good quality materials well made

Fun/Entertainment Experience7%

Good cheap fun

What buyers complain about

83% of reviews
Quality-Overall40%

Utter rubbish

Size-Overall14%

To small

Charging7%

charged to return so wont be ordering from them again

Material Quality7%

the material its made from is a little iffy

Thickness5%

with the brim being a double thickness

St Patricks Day Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Quality-Overall
13%
3Add-Ons/Attachments
6%
4Value For Money
6%
5Shape/Style
4%

Common St Patricks Day Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores St Patricks Day Hat 46/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 21 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -93.3% over the last 90 days.
Search demand for St Patricks Day Hat on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 35.4× the quietest.