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45

st patricks day fancy dress

Skip it

Soft demand (-85.5% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 18Competition 59Returns 91Price range 59Avg price 82Brand share 45Review moat 92Quality gap 88

Review moat

Great163.19

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£17.75

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.22–£30.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£21K

£21K/yr · 81K searches

Growth

Bad-85.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, st patricks day fancy dress is a £21K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

st patricks day fancy dress market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£27K–£36K
units × avg price
Conversion rate
1.4%
Avg BSR
#1,703
Page quality
0%
Prime
83%
Sponsored
72%
Out of stock
15.9%
Avg brand age
36 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

49

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

16%

  • Wicked Costumes34%
  • Rafalacy13%
  • Fun Shack12%
  • I LOVE FANCY DRESS12%
  • Morph7%
  • YQVGFBY6%
  • Open — no brand owns it (12 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -85.5% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 16.7×

Top st patricks day fancy dress search terms

  • leprechaun costume45K/yr
  • irish costume7K/yr
  • st patricks day dress5K/yr
  • st patricks day outfits women18K/yr
  • paddys day fancy dress6K/yr
All search terms

Top st patricks day fancy dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£6176%£1K9%£2K12%£2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about st patricks day fancy dress

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“fab beard well made well with the cost bought 2”

Value For Money16%

“Brilliant inexpensive piece of costume”

Size-Overall11%

“The one size fits most claim held for our group”

Comfort-Overall9%

“Comfortable”

Inflation/Deflation7%

“Easy to inflate”

Advertised Vs Actual Product6%

“Better than I thought it would be”

Fun/Entertainment Experience6%

“I got so many laughs”

Suitability Beginner4%

“Its great for a stag do”

Ease Of Use3%

“Easy to inflate”

Color3%

“The colours are vibrant”

What buyers complain about

Quality-Overall31%

“Cheap and nasty”

Comfort-Overall9%

“not great for comfort”

Moist/Dry9%

“Covered in dry blood”

Material Quality6%

“the material its made from is a little iffy”

Size-Overall5%

“its too small”

Stretchability/Expandability/Elasticity3%

“One of the elastic straps on the beard came off the first time I tried to put it on”

Strap/String Quality3%

“One of the elastic straps on the beard came off the first time I tried to put it on”

Value For Money3%

“still a bit expensive for what it is”

Noise Level2%

“The fan makes a low humming noise in the background”

Brightness/Shine/Glow1%

“It had problems with visibility as it was dark”

Top return reasons

Size-Overall65%
Advertised Vs Actual Product9%
Quality-Overall8%
Material Quality4%
Add-Ons/Attachments3%
Functionality-Overall3%
Product Condition2%
Inflation/Deflation2%
Design-Overall1%
Noise Level1%

Common questions

Is st patricks day fancy dress profitable to sell on Amazon United Kingdom?
The niche generates £21K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -85.5%. Flapen's verdict: Skip it (45/100).
How competitive is the st patricks day fancy dress niche?
18 brands and 49 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in st patricks day fancy dress?
Top complaints mined from reviews: Quality-Overall, Comfort-Overall, Moist/Dry. The return rate is 1.2%.
When does demand for st patricks day fancy dress peak?
Demand peaks in Feb–Mar; the busiest month runs 16.7× the quietest.
What does it cost to enter the st patricks day fancy dress niche?
Listings span £4.22–£30.70; the average listing price is £17.75 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.