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St Patricks Day Fancy Dress

Fail

Demand is soft, at -85.5% this quarter, so St Patricks Day Fancy Dress is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£21K/yr81K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
50%top-5 click share · 18 brands · 49 sellers

Flapen Score

St Patricks Day Fancy Dress against its category

The dotted line is the Toys & Games average. Past it, St Patricks Day Fancy Dress is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Patricks Day Fancy Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Patricks Day Fancy Dress 81K times last year and spent an estimated £21K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
1.4%
Market size, estimated
£21Ka year
Peak month
March16.7× the quietest month
Top search term
leprechaun costume45K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £4.22 to £30.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.75 that is £0 to £2K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£4.22–£30.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #1,703 within Dress-Up Accessories. It carries 163 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
83%
Out of stock, average day
15.9%
Average rank
#1,703in Dress-Up Accessories
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
36

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top St Patricks Day Fancy Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£617£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

49

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 86%

Open market

16%

  • Wicked Costumes34%
  • Rafalacy13%
  • Fun Shack12%
  • I LOVE FANCY DRESS12%
  • Morph7%
  • YQVGFBY6%
  • Open — no brand owns it (12 brands, 16%)

Demand

St Patricks Day Fancy Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 16.7×

Search terms

Top St Patricks Day Fancy Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • leprechaun costume45K/yr
  • irish costume7K/yr
  • st patricks day dress5K/yr
  • st patricks day outfits women18K/yr
  • paddys day fancy dress6K/yr

Reviews and returns

What reviews say buyers love and hate about St Patricks Day Fancy Dress

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Cheap and nasty”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common St Patricks Day Fancy Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data