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St Patricks Day Fancy Dress

soft demand (-85.5% this quarter) — St Patricks Day Fancy Dress doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 5Growth 0Conversion 18Competition 59Returns 91Price range 59Avg price 82Brand share 45Review moat 92Quality gap 88
This niche Category average

Is St Patricks Day Fancy Dress profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, St Patricks Day Fancy Dress is a £21K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

St Patricks Day Fancy Dress: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -85.5% over the last 90 days and 1.4% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr2K
Search volume / yr-85.5%81K
Conversion rate1.4%
Avg price£17.75

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers18 · 49
Top-5 product click share50%
Open market22%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement72%
New entrants (1y)8· 0 succeeded
Avg rating4.1★
Avg reviews163

Top St Patricks Day Fancy Dress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£617£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

49

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

16%

  • Wicked Costumes34%
  • Rafalacy13%
  • Fun Shack12%
  • I LOVE FANCY DRESS12%
  • Morph7%
  • YQVGFBY6%
  • Open — no brand owns it (12 brands, 16%)

St Patricks Day Fancy Dress demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR1.4%Products36Brands18Top 5 Brands78%OOS Rate15.9%Rating4.1★Reviews163Avg BSR#1,703
30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 16.7×

Top St Patricks Day Fancy Dress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • leprechaun costume45K/yr
  • irish costume7K/yr
  • st patricks day dress5K/yr
  • st patricks day outfits women18K/yr
  • paddys day fancy dress6K/yr

What reviews say buyers love and hate about St Patricks Day Fancy Dress

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall20%

fab beard well made well with the cost bought 2

Value For Money16%

Brilliant inexpensive piece of costume

Size-Overall11%

The one size fits most claim held for our group

Comfort-Overall9%

Comfortable

Inflation/Deflation7%

Easy to inflate

What buyers complain about

72% of reviews
Quality-Overall31%

Cheap and nasty

Comfort-Overall9%

not great for comfort

Moist/Dry9%

Covered in dry blood

Material Quality6%

the material its made from is a little iffy

Size-Overall5%

its too small

St Patricks Day Fancy Dress return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Advertised Vs Actual Product
9%
3Quality-Overall
8%
4Material Quality
4%
5Add-Ons/Attachments
3%

Common St Patricks Day Fancy Dress questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores St Patricks Day Fancy Dress 45/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -85.5% over the last 90 days.
Search demand for St Patricks Day Fancy Dress on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 16.7× the quietest.