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St Patricks Day Fancy Dress

Fail

Demand is soft, at -85.5% this quarter, so St Patricks Day Fancy Dress is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£21K/yr81K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
50%top-5 click share · 18 brands · 49 sellers

Flapen Score

St Patricks Day Fancy Dress against its category

The dotted line is the Toys & Games average. Past it, St Patricks Day Fancy Dress is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Patricks Day Fancy Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Patricks Day Fancy Dress 81K times last year and spent an estimated £21K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
1.4%
Market size, estimated
£21Ka year
Peak month
March16.7× the quietest month
Top search term
leprechaun costume45K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £4.22 to £30.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.75 that is £0 to £2K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£4.22–£30.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #1,703 within Dress-Up Accessories. It carries 163 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
83%
Out of stock, average day
15.9%
Average rank
#1,703in Dress-Up Accessories
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top St Patricks Day Fancy Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£617£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

49

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

16%

  • Wicked Costumes34%
  • Rafalacy13%
  • Fun Shack12%
  • I LOVE FANCY DRESS12%
  • Morph7%
  • YQVGFBY6%
  • Open — no brand owns it (12 brands, 16%)

Demand

St Patricks Day Fancy Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 16.7×

Search terms

Top St Patricks Day Fancy Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leprechaun costume45K/yr
  • irish costume7K/yr
  • st patricks day dress5K/yr
  • st patricks day outfits women18K/yr
  • paddys day fancy dress6K/yr

Reviews and returns

What reviews say buyers love and hate about St Patricks Day Fancy Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.35

Cheap and nasty

Utter rubbish

Poor quality

Comfort-Overall9%−0.05

not great for comfort

Moist/Dry9%−0.11

Covered in dry blood

Material Quality6%0.00

the material its made from is a little iffy

The material felt lightweight rather than thick

Size-Overall5%+0.33

its too small

Size is smaller than I expected

Love

Quality-Overall20%−0.35

fab beard well made well with the cost bought 2

Quality seems good

Great product

Value For Money16%+1.54

Brilliant inexpensive piece of costume

Excellent value for money

Good price

Size-Overall11%+0.33

The one size fits most claim held for our group

Perfect fit

Fit is true to size

Comfort-Overall9%−0.05

Comfortable

testers ranging from 5'6 5'6ver 6ft found it comfortable

Was surprisingly comfortable to wear

Inflation/Deflation7%+0.74

Easy to inflate

Good fan- inflated well

it inflates in seconds

Return

1.2% Return rate 76% Fixable by listing

Size-Overall65%▁▆▅▃▇█

its too small

Size is smaller than I expected

Advertised Vs Actual Product9%▁▁▆█▁▁
Quality-Overall8%▁▁▃█▄▄

Cheap and nasty

Utter rubbish

Poor quality

Material Quality4%▁▅▄█▁▁

the material its made from is a little iffy

The material felt lightweight rather than thick

Add-Ons/Attachments3%▁▁█▁▁▁

FAQ

Common St Patricks Day Fancy Dress questions

Answered from the same tracked data.