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St Patricks Day Accessories

Fail

Demand is soft, at -98.4% this quarter, so St Patricks Day Accessories is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£90K/yr425K searches / yr
90-day growth
-98.4%search demand this quarter
Competition
43%top-5 click share · 21 brands · 57 sellers

Flapen Score

St Patricks Day Accessories against its category

The dotted line is the Toys & Games average. Past it, St Patricks Day Accessories is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Patricks Day Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Patricks Day Accessories 425K times last year and spent an estimated £90K. The top 5 brands take 57% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
-98.4%
Conversion, latest week
3.3%
Market size, estimated
£90Ka year
Peak month
March134.6× the quietest month
Top search term
st patricks day accessories180K searches a year

02 · Price

A sale here is worth £6.42.

Listings sell for £6.42 on average, from £2.38 to £13.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £6.42 that is £642 to £2K a year per listing.

Average price
£6.42under the $15 to $100 sweet spot
Price range
£2.38–£13.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£642–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #3,365 within Dress-Up Accessories. It carries 91 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
28.5%
Average rank
#3,365in Dress-Up Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top St Patricks Day Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

57

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

38%

  • HENBRANDT32%
  • YAMEIZE8%
  • Zidoley7%
  • DWTECH5%
  • UZEXYO5%
  • GWAWG4%

Demand

St Patricks Day Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 134.6×

Search terms

Top St Patricks Day Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st patricks day accessories180K/yr
  • irish hat9K/yr
  • irish accessories6K/yr
  • st patricks day80K/yr
  • st patricks day outfits50K/yr
  • st patricks day hat23K/yr
  • st patrick day accessories6K/yr
  • st patricks day headband12K/yr
  • st paddys day accessories15K/yr
  • saint patricks day accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about St Patricks Day Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.20

not made consistently

Poor Quality

Poor quality

Size-Overall14%−0.04

To small

Material Quality12%−0.05

Very very cheap material

the material its made from is a little iffy

Value For Money7%+3.19

HOW IT IS BEING SOLD AT SUCH A PRICE IS WAAAYYYY BEYOND ME

Charging7%−0.09

charged to return so wont be ordering from them again

Love

Value For Money27%+3.19

Worth the money

Excellent value for money

Good price

Quality-Overall18%−0.20

fab beard well made well with the cost bought 2

Great product

The quality of this is fairly good

Advertised Vs Actual Product13%+0.07

as shown in description

Yes done the job

as described

Size-Overall12%−0.04

It fitted just OK

great size one size fits all type of thing

Sizes just right

Fun/Entertainment Experience11%+0.80

its a fun little set

Nicely made fun item

Fun headband

Return

0.7% Return rate 51% Fixable by listing

Size-Overall44%▁▅▄▃▁█

To small

Quality-Overall21%▁▁▂▃█▃

not made consistently

Poor Quality

Poor quality

Durability8%▁▁▃█▁▁
Add-Ons/Attachments6%▁▁█▁▁▁
Value For Money6%▁▁█▁▁▁

HOW IT IS BEING SOLD AT SUCH A PRICE IS WAAAYYYY BEYOND ME

FAQ

Common St Patricks Day Accessories questions

Answered from the same tracked data.