Squishy Maker
Squishy Maker shows demand growing +192.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Squishy Maker profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Squishy Maker is a £238K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 64/100.
Squishy Maker: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +192.3% over the last 90 days and 2.6% of searches end in a purchase.
£238K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Squishy Maker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green
- Price
- £11.24
- Rating
- 4.1/5
- Reviews
- 221
- Age
- 3y ago
John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas
- Price
- £19.32
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 3y ago
The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories
- Price
- £17.35
- Rating
- 4.3/5
- Reviews
- 642
- Age
- 4y ago
John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+
- Price
- £26.23
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago
Doodora Squishy Balls Making Kit for Kids & Adults - DIY Your Own Sparkling Stress Balls with Accessories - Make Your Own Squishy Set - Fun Squishy Maker Craft Birthday Gift for Ages 6+
- Price
- £20.85
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 8mo ago
Trending
90-day click momentum
DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
- Price
- £22.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
- Price
- £24.97
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1mo ago
20PCS Squishy Making Kit DIY Stress Ball Making Set with 6cm Thickened Silicone Squishy Skins Clear & White Empty Balls Make Your Own Stress Balls for Adults Sensory Crafting
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 55
- Age
- 6mo ago
LETS RESIN Squishy Making Kit 460g Flex Rubber for Taba Squishy Kit
- Price
- £24.82
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 9mo ago
Newest
by launch date15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
- Price
- £24.97
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1mo ago
DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
- Price
- £22.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Liquid Silicone BIG Squishy Making Kit 480ml All-in-one Beginner Kit for Squishy Maker Glow in the Dark Squishy Toys with 9 Molds Sensory Fidget Toys Gift for Kids Ages 6-12
- Price
- £16.96
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 6mo ago
Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 55
- Age
- 6mo ago
Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
50
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- John Adams41%
- Highttoy13%
- Doctor Squish10%
- Character Options9%
- Doodora7%
- Canal Toys7%
- Open — no brand owns it (5 brands, 14%)
Squishy Maker demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.5×
Top Squishy Maker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squishy maker167K/yr
- squishy making kit97K/yr
- make your own squishy set40K/yr
- squishy kit21K/yr
- doctor squish squishy maker30K/yr
- dr squish squishy maker30K/yr
- squishy maker kit21K/yr
- diy squishy kit11K/yr
- doctor squish15K/yr
- dr squish13K/yr
What reviews say buyers love and hate about Squishy Maker
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good fun”
“Brilliant gift”
“Great value for money”
“The instructions are straightforward”
“Components appear to be good quality”
What buyers complain about
64% of reviews“Extremely disappointed, especially considering the price”
“broke on the first day of using it”
“These are actually really good, it can get a bit messy and sticky”
“Terrible kit”
“the balloon kept deflating while trying to fill it”
Squishy Maker return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squishy Maker questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
