Squishy Maker
MaybeSearch demand grew +192.3% this quarter. But buyers convert on only 2.6% of searches, so Squishy Maker is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 4464
- Market size
- £238K/yr483K searches / yr
- 90-day growth
- +192.3%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 50 sellers
Flapen Score
Squishy Maker against its category
The dotted line is the Toys & Games average. Past it, Squishy Maker is stronger. Inside it, weaker.
Market
The Squishy Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squishy Maker 483K times last year and spent an estimated £238K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +192.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.
- Searches, last 12 months
- 483K
- Growth, 90 days vs prior 90
- +192.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £238Ka year
- Peak month
- July6.5× the quietest month
- Top search term
- squishy maker167K searches a year
02 · Price
A sale here is worth £19.20.
Listings sell for £19.20 on average, from £8.39 to £26.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £19.20 that is £29K to £38K a year per listing.
- Average price
- £19.20inside the $15 to $100 sweet spot
- Price range
- £8.39–£26.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £29K–£38K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #668 within Novelty & Gag Toys. It carries 293 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 88%
- Out of stock, average day
- 1.9%
- Average rank
- #668in Novelty & Gag Toys
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 293per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Squishy Maker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green
- Price
- £11.24
- Rating
- 4.1/5
- Reviews
- 221
- Age
- 3y ago

John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas
- Price
- £19.32
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 3y ago

The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories
- Price
- £17.35
- Rating
- 4.3/5
- Reviews
- 642
- Age
- 4y ago

John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+
- Price
- £26.23
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago

Doodora Squishy Balls Making Kit for Kids & Adults - DIY Your Own Sparkling Stress Balls with Accessories - Make Your Own Squishy Set - Fun Squishy Maker Craft Birthday Gift for Ages 6+
- Price
- £20.85
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 8mo ago
Trending
estimated 90-day click momentum
DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
- Price
- £22.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
- Price
- £24.97
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1mo ago

20PCS Squishy Making Kit DIY Stress Ball Making Set with 6cm Thickened Silicone Squishy Skins Clear & White Empty Balls Make Your Own Stress Balls for Adults Sensory Crafting
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 55
- Age
- 6mo ago

LETS RESIN Squishy Making Kit 460g Flex Rubber for Taba Squishy Kit
- Price
- £24.82
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 9mo ago
Newest
by launch date
15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
- Price
- £24.97
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1mo ago

DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
- Price
- £22.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Liquid Silicone BIG Squishy Making Kit 480ml All-in-one Beginner Kit for Squishy Maker Glow in the Dark Squishy Toys with 9 Molds Sensory Fidget Toys Gift for Kids Ages 6-12
- Price
- £16.96
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 6mo ago

Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 55
- Age
- 6mo ago

Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
50
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
14%
- John Adams41%
- Highttoy13%
- Doctor Squish10%
- Character Options9%
- Doodora7%
- Canal Toys7%
- Open — no brand owns it (5 brands, 14%)
Demand
Squishy Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Squishy Maker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squishy maker167K/yr
- squishy making kit97K/yr
- make your own squishy set40K/yr
- squishy kit21K/yr
- doctor squish squishy maker30K/yr
- dr squish squishy maker30K/yr
- squishy maker kit21K/yr
- diy squishy kit11K/yr
- doctor squish15K/yr
- dr squish13K/yr
Reviews and returns
What reviews say buyers love and hate about Squishy Maker
We read the reviews and the return reasons for every product selling here.
“Extremely disappointed, especially considering the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishy Maker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









