squishy maker
Worth a lookShows demand growing +192.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+192.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£19.20avg listing price — sweet spot $15–$100
Review moat
Great292.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.39–£26.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£238K£238K/yr · 483K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, squishy maker is a £238K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
squishy maker market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £288K–£384K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #668
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 1.9%
- Avg brand age
- 19 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
50
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- John Adams41%
- Highttoy13%
- Doctor Squish10%
- Character Options9%
- Doodora7%
- Canal Toys7%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +192.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.5×
Top squishy maker search terms
- squishy maker167K/yr
- squishy making kit97K/yr
- make your own squishy set40K/yr
- squishy kit21K/yr
- doctor squish squishy maker30K/yr
- dr squish squishy maker30K/yr
- squishy maker kit21K/yr
- diy squishy kit11K/yr
- doctor squish15K/yr
- dr squish13K/yr
Top squishy maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green
John Adams£11.244.1★221 rev
John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas
John Adams£19.324.2★882 rev
The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories
Character Options£17.354.3★642 rev
John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+
Doctor Squish£26.233.9★29 rev
Doodora Squishy Balls Making Kit for Kids & Adults - DIY Your Own Sparkling Stress Balls with Accessories - Make Your Own Squishy Set - Fun Squishy Maker Craft Birthday Gift for Ages 6+
Doodora£20.854.6★43 rev
Newest
by launch date
15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
FAMINESS£24.979 rev
DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
Generic£22.053 rev
Liquid Silicone BIG Squishy Making Kit 480ml All-in-one Beginner Kit for Squishy Maker Glow in the Dark Squishy Toys with 9 Molds Sensory Fidget Toys Gift for Kids Ages 6-12
Highttoy£16.9620 rev
Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
Naxudcoo£24.4355 rev
Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+
Canal Toys£10.6663 rev
Trending
90-day click momentumDIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
Generic£22.055.0★
15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
FAMINESS£24.973.5★
20PCS Squishy Making Kit DIY Stress Ball Making Set with 6cm Thickened Silicone Squishy Skins Clear & White Empty Balls Make Your Own Stress Balls for Adults Sensory Crafting
Generic£8.395.0★
Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
Naxudcoo£24.433.9★
LETS RESIN Squishy Making Kit 460g Flex Rubber for Taba Squishy Kit
LET'S RESIN£24.824.6★
What buyers say about squishy maker
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Brilliant gift”
“Great value for money”
“The instructions are straightforward”
“Components appear to be good quality”
“Easy to use”
“this kit is really well put together”
“Its also pretty satisfying to squeeze once theyre done, soft”
“Well, I had a lot of fun and this kit creates the most appealing and adorable little creatures that have to be seen and felt in person to fully appreciate”
“She loves mixing colours”
What buyers complain about
“Extremely disappointed, especially considering the price”
“broke on the first day of using it”
“These are actually really good, it can get a bit messy and sticky”
“Terrible kit”
“the balloon kept deflating while trying to fill it”
“doesn't look quite like the photos”
“The instruction manual relies heavily on small diagrams that are slightly confusing to interpret”
“This is very difficult”
“just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too”
“makes a mess”
Top return reasons
Common questions
- Is squishy maker profitable to sell on Amazon United Kingdom?
- The niche generates £238K/yr across 16 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +192.3%. Flapen's verdict: Worth a look (64/100).
- How competitive is the squishy maker niche?
- 11 brands and 50 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in squishy maker?
- Top complaints mined from reviews: Value For Money, Durability, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for squishy maker peak?
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the squishy maker niche?
- Listings span £8.39–£26.39; the average listing price is £19.20 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.