Squishy Maker
MaybeSearch demand grew +192.3% this quarter. But buyers convert on only 2.6% of searches, so Squishy Maker is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 4464
- Market size
- £238K/yr483K searches / yr
- 90-day growth
- +192.3%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 50 sellers
Flapen Score
Squishy Maker against its category
The dotted line is the Toys & Games average. Past it, Squishy Maker is stronger. Inside it, weaker.
Market
The Squishy Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squishy Maker 483K times last year and spent an estimated £238K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +192.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.
- Searches, last 12 months
- 483K
- Growth, 90 days vs prior 90
- +192.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £238Ka year
- Peak month
- July6.5× the quietest month
- Top search term
- squishy maker167K searches a year
02 · Price
A sale here is worth £19.20.
Listings sell for £19.20 on average, from £8.39 to £26.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £19.20 that is £29K to £38K a year per listing.
- Average price
- £19.20inside the $15 to $100 sweet spot
- Price range
- £8.39–£26.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £29K–£38K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #668 within Novelty & Gag Toys. It carries 293 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 88%
- Out of stock, average day
- 1.9%
- Average rank
- #668in Novelty & Gag Toys
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 293per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Squishy Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green
- Price
- £11.24
- Rating
- 4.1/5
- Reviews
- 221
- Age
- 3y ago

John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas
- Price
- £19.32
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 3y ago

The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories
- Price
- £17.35
- Rating
- 4.3/5
- Reviews
- 642
- Age
- 4y ago

John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+
- Price
- £26.23
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago

Doodora Squishy Balls Making Kit for Kids & Adults - DIY Your Own Sparkling Stress Balls with Accessories - Make Your Own Squishy Set - Fun Squishy Maker Craft Birthday Gift for Ages 6+
- Price
- £20.85
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 8mo ago
Trending
90-day click momentum
DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
- Price
- £22.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
- Price
- £24.97
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1mo ago

20PCS Squishy Making Kit DIY Stress Ball Making Set with 6cm Thickened Silicone Squishy Skins Clear & White Empty Balls Make Your Own Stress Balls for Adults Sensory Crafting
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 55
- Age
- 6mo ago

LETS RESIN Squishy Making Kit 460g Flex Rubber for Taba Squishy Kit
- Price
- £24.82
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 9mo ago
Newest
by launch date
15Pcs Squishy Making Kit 6cm Thickened Silicone Blank Stress Ball Skins Diy Custom Squeeze Toys Set Sensory Toy Anxiety Relief Fidget Toy for Relaxation Boys Girls Home Office Classroom
- Price
- £24.97
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1mo ago

DIY Stress Ball Making Kit Food Grade Empty Stress Ball Skins with Filling Beads and Tools Complete Squishy Maker Kit for Teens Adults 12 soft TPR balls 6cm for Sensory Play (8 types of fillers)
- Price
- £22.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Liquid Silicone BIG Squishy Making Kit 480ml All-in-one Beginner Kit for Squishy Maker Glow in the Dark Squishy Toys with 9 Molds Sensory Fidget Toys Gift for Kids Ages 6-12
- Price
- £16.96
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 6mo ago

Naxudcoo DIY Squishy Making Kit for Girls Kids 5 6 7 8 Year Old Make Your Own Squishies Stress Ball Squishy Making with Auto-Inflation Creative Sensory Toy Birthday Christmas Gift for Kid Ages 5-12
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 55
- Age
- 6mo ago

Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
50
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- John Adams41%
- Highttoy13%
- Doctor Squish10%
- Character Options9%
- Doodora7%
- Canal Toys7%
- Open — no brand owns it (5 brands, 14%)
Demand
Squishy Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Squishy Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squishy maker167K/yr
- squishy making kit97K/yr
- make your own squishy set40K/yr
- squishy kit21K/yr
- doctor squish squishy maker30K/yr
- dr squish squishy maker30K/yr
- squishy maker kit21K/yr
- diy squishy kit11K/yr
- doctor squish15K/yr
- dr squish13K/yr
Reviews and returns
What reviews say buyers love and hate about Squishy Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely disappointed, especially considering the price
a waste of money
Expensive for what it is
broke on the first day of using it
don't think they're going to last long
Exploded after first use
These are actually really good, it can get a bit messy and sticky
the eyes need sticking straight in
The toys are extremely sticky though
Terrible kit
not exactly cheap either
While the overall build quality isnt particularly impressive
the balloon kept deflating while trying to fill it
Does not work to inflate balloons
Cases shrink after inflating then which pushes the slime out
Love
Good fun
Fun for all the family
Fun set
Brilliant gift
Good gift idea
it an ideal gifting item
Great value for money
Great price
Worth the money
The instructions are straightforward
Followed the instructions
easy instructions to follow
Components appear to be good quality
Really good quality
Good quality Molds great fun to make
Return
0.8% Return rate 8% Fixable by listing
just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too
doesn't look quite like the photos
the pictures are misleading
didnt work as well as pictures suggest
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishy Maker questions
Answered from the same tracked data.









