Squishy Box
Squishy Box shows demand growing +633.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Squishy Box profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Squishy Box is a £20K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 62/100.
Squishy Box: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +633.7% over the last 90 days and 1.4% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 29 products
Top Squishy Box products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
8 PCS Squishy Mystery Fun Box Squishy Box Set Cute Butter Strawberry Realistic Shaped Squeezes Balls Squeeze Slow Rising Stress Relief Soft Cute Anxiety Gifts Party Favor (#A)
- Price
- £14.31
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago
Moriah Elizabeth Blob Universe Mystery Squishy Figures Series 1 Adorable Squish Mystery Figures 1 of 8 Possible Official Moriah Elizabeth Merch
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
8PCS Squishy Fun Box Surprise Set Pack Sugar Filled Stress Ball Relief Hand Relax Desk Decor Party Favor Gifts for Adult
- Price
- £11.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
SCRUNCHEMS Surprise Box Set with 6 Compartments Includes Marble Ball Sugar Cube Foam Bear Cat Squish Ball and Colour Change Ball Kids Discovery Toy Set of Squishies Ages 3+
- Price
- £7.97
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 9mo ago
8PCS Squishy Box Mystery Fun Set Pack Blind Malt Sugar Creative Slow Return Squishies Relief Hand Relax Desk Decor Party Favor Gifts for Adult (8PCS A)
- Price
- £14.36
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 1mo ago
Trending
90-day click momentum
6 Pack Squishy Toys Soft Squeeze Fidget Toys for Kids and Adults Cute Sensory Stress Relief Fun Squishies for Party Bag Fillers and Birthday Gifts (Box)
- Price
- £12.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
8 PCS Squishy Box Mystery Squishy Fun Box Set Cute Butter Strawberry Realistic Shaped Squeezes Balls Squeeze Slow Rising Stress Relief Soft Cute Anxiety Gifts Party Favor (#B)
- Price
- £13.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
24PCS Squishy Box Mystery Fun Set 2026 Glitter Steamed Buns Mystery Box Mini Steamed Buns Butter Cheese Stress Balls Squishies Surprise Box Sensory Squeeze Toys for Kids Adult.
- Price
- £17.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- today
8PCS Squishy Fun Box Surprise Set Pack Sugar Filled Stress Ball Relief Hand Relax Desk Decor Party Favor Gifts for Adult
- Price
- £11.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
8PCS Squishy Box Mystery Fun Set Pack Blind Malt Sugar Creative Slow Return Squishies Relief Hand Relax Desk Decor Party Favor Gifts for Adult (8PCS A)
- Price
- £14.36
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 1mo ago
Newest
by launch date
DONGTATA 24 PCS Fidget Surprise Toy Set Box Slow Rising Sensory Sensory Toys with Butter Cheese Ice Cube Fidget Stress Balls for Kids Adults Birthday
- Price
- £15.70
- Rating
- 3.4/5
- Reviews
- 3
- Age
- today
24PCS Squishy Box Mystery Fun Set 2026 Glitter Steamed Buns Mystery Box Mini Steamed Buns Butter Cheese Stress Balls Squishies Surprise Box Sensory Squeeze Toys for Kids Adult.
- Price
- £17.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- today
8 Piece Mystery Fun Box Set Creative Blind Box Malt Sugar Slow-Return Squish-ies Stess Relief Fidget Desk Decor Party Favor Gifts for Adult
- Price
- £15.70
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3w ago
8 Piece Mystery Fun Box Set Creative Blind Box Malt Sugar Slow-Return Squish-ies Stess Relief Fidget Desk Decor Party Favor Gifts for Adult
- Price
- £14.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3w ago
8 PCS Squishy Box Mystery Squishy Fun Box Set Cute Butter Strawberry Realistic Shaped Squeezes Balls Squeeze Slow Rising Stress Relief Soft Cute Anxiety Gifts Party Favor (#B)
- Price
- £13.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 rising
Sellers
44
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
48%
Top 20: 89%
Open market
33%
- FRGITYGIFT21%
- Generic18%
- Moriah Elizabeth10%
- SCRUNCHEMS7%
- LMIX6%
- Audasi4%
Top Squishy Box search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squishy box54K/yr
- squishy fun box18K/yr
- squishy mystery box19K/yr
- mystery squishy box12K/yr
- box of squishies10K/yr
What reviews say buyers love and hate about Squishy Box
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“So fun”
“The squishes are really good quality”
“A lovely little gift set with good quality”
“Super soft and satisfying to squeeze”
“They were not expensive”
What buyers complain about
93% of reviews“terrible quality, all break very quickly compared to other similar products”
“Within a week three had broken”
“Ok bit pricey for 1 item”
“Very misleading”
“Smaller than expected”
Squishy Box return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squishy Box questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
