Skip to content

Squishy Box

Maybe

Search demand grew +633.7% this quarter. But shoppers spend an estimated $20K a year here, so Squishy Box is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£20K/yr114K searches / yr
90-day growth
+633.7%search demand this quarter
Competition
48%top-5 click share · 22 brands · 44 sellers

Flapen Score

Squishy Box against its category

The dotted line is the Toys & Games average. Past it, Squishy Box is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squishy Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squishy Box 114K times last year and spent an estimated £20K. The top 5 brands take 63% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +633.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+633.7%
Conversion, latest week
1.4%
Market size, estimated
£20Ka year
Top search term
squishy box54K searches a year

02 · Price

A sale here is worth £12.98.

Listings sell for £12.98 on average, from £4.24 to £21.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £12.98 that is £0 to £1K a year per listing.

Average price
£12.98under the $15 to $100 sweet spot
Price range
£4.24–£21.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #634 within Novelty & Gag Toys. It carries 124 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
55%
Out of stock, average day
45.9%
Average rank
#634in Novelty & Gag Toys
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
124per listing
Listings tracked
29

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
11 months

Products

Top Squishy Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£996£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

44

Est. top-5 brand share

63%

Top 20: 98%

Est. top-5 click share

48%

Top 20: 89%

Open market

33%

  • FRGITYGIFT21%
  • Generic18%
  • Moriah Elizabeth10%
  • SCRUNCHEMS7%
  • LMIX6%
  • Audasi4%

Search terms

Top Squishy Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squishy box54K/yr
  • squishy fun box18K/yr
  • squishy mystery box19K/yr
  • mystery squishy box12K/yr
  • box of squishies10K/yr

Reviews and returns

What reviews say buyers love and hate about Squishy Box

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“terrible quality, all break very quickly compared to other similar products”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Squishy Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data