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Squishy Box

Maybe

Search demand grew +633.7% this quarter. But shoppers spend only $20K a year here, so Squishy Box is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£20K/yr114K searches / yr
90-day growth
+633.7%search demand this quarter
Competition
48%top-5 click share · 22 brands · 44 sellers

Flapen Score

Squishy Box against its category

The dotted line is the Toys & Games average. Past it, Squishy Box is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squishy Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squishy Box 114K times last year and spent an estimated £20K. The top 5 brands take 63% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +633.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+633.7%
Conversion, latest week
1.4%
Market size, estimated
£20Ka year
Top search term
squishy box54K searches a year

02 · Price

A sale here is worth £12.98.

Listings sell for £12.98 on average, from £4.24 to £21.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £12.98 that is £0 to £1K a year per listing.

Average price
£12.98under the $15 to $100 sweet spot
Price range
£4.24–£21.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #634 within Novelty & Gag Toys. It carries 124 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
55%
Out of stock, average day
45.9%
Average rank
#634in Novelty & Gag Toys
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
124per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
11 months

Products

Top Squishy Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£996£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

44

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

48%

Top 20: 89%

Open market

33%

  • FRGITYGIFT21%
  • Generic18%
  • Moriah Elizabeth10%
  • SCRUNCHEMS7%
  • LMIX6%
  • Audasi4%

Search terms

Top Squishy Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squishy box54K/yr
  • squishy fun box18K/yr
  • squishy mystery box19K/yr
  • mystery squishy box12K/yr
  • box of squishies10K/yr

Reviews and returns

What reviews say buyers love and hate about Squishy Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.17

terrible quality, all break very quickly compared to other similar products

Not good quality

Poor quality

Durability20%−0.24

Within a week three had broken

broke within minutes

Three torn in less than week

Value For Money12%+0.47

Ok bit pricey for 1 item

total waste of money

Advertised Vs Actual Product8%−0.05

Very misleading

Not as shown

Size-Overall8%−0.10

Smaller than expected

3 square squishes are tiny

Love

Fun/Entertainment Experience24%+2.03

So fun

Great toys

Fun to open one a day

Quality-Overall21%−0.17

The squishes are really good quality

Good quality

Absolutely gorgeous

Gifting Purpose10%+0.81

A lovely little gift set with good quality

Relaxing Gift

Great Gift Idea

Soft Feel10%

Super soft and satisfying to squeeze

Soft Little Toys

These are soft

Value For Money8%+0.47

They were not expensive

Good value

Great value for money

Return

0.3% Return rate 24% Fixable by listing

Leak-Proof23%▁▁▄▄▃█

And the dumpling is leaking

the liquid had leaked

2 of them leaked in the packet before they came

Size-Overall14%▁█▃█▁▂

Smaller than expected

3 square squishes are tiny

Quality-Overall14%▁▁▄▄█▂

terrible quality, all break very quickly compared to other similar products

Not good quality

Poor quality

Smell12%▁▁▅█▆▅

Also it has a terrible smell

Exploded and terrible / toxic smell

Advertised Vs Actual Product8%▁▁█▁▁▇

Very misleading

Not as shown

FAQ

Common Squishy Box questions

Answered from the same tracked data.