Squishy Box
MaybeSearch demand grew +633.7% this quarter. But shoppers spend an estimated $20K a year here, so Squishy Box is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £20K/yr114K searches / yr
- 90-day growth
- +633.7%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 44 sellers
Flapen Score
Squishy Box against its category
The dotted line is the Toys & Games average. Past it, Squishy Box is stronger. Inside it, weaker.
Market
The Squishy Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squishy Box 114K times last year and spent an estimated £20K. The top 5 brands take 63% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +633.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- +633.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £20Ka year
- Top search term
- squishy box54K searches a year
02 · Price
A sale here is worth £12.98.
Listings sell for £12.98 on average, from £4.24 to £21.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £12.98 that is £0 to £1K a year per listing.
- Average price
- £12.98under the $15 to $100 sweet spot
- Price range
- £4.24–£21.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #634 within Novelty & Gag Toys. It carries 124 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 55%
- Out of stock, average day
- 45.9%
- Average rank
- #634in Novelty & Gag Toys
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 124per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 11 months
Products
Top Squishy Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
8 PCS Squishy Mystery Fun Box Squishy Box Set Cute Butter Strawberry Realistic Shaped Squeezes Balls Squeeze Slow Rising Stress Relief Soft Cute Anxiety Gifts Party Favor (#A)
- Price
- £14.31
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

Moriah Elizabeth Blob Universe Mystery Squishy Figures Series 1 Adorable Squish Mystery Figures 1 of 8 Possible Official Moriah Elizabeth Merch
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

8PCS Squishy Fun Box Surprise Set Pack Sugar Filled Stress Ball Relief Hand Relax Desk Decor Party Favor Gifts for Adult
- Price
- £11.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

SCRUNCHEMS Surprise Box Set with 6 Compartments Includes Marble Ball Sugar Cube Foam Bear Cat Squish Ball and Colour Change Ball Kids Discovery Toy Set of Squishies Ages 3+
- Price
- £7.97
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 9mo ago

8PCS Squishy Box Mystery Fun Set Pack Blind Malt Sugar Creative Slow Return Squishies Relief Hand Relax Desk Decor Party Favor Gifts for Adult (8PCS A)
- Price
- £14.36
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 1mo ago
Trending
estimated 90-day click momentum
6 Pack Squishy Toys Soft Squeeze Fidget Toys for Kids and Adults Cute Sensory Stress Relief Fun Squishies for Party Bag Fillers and Birthday Gifts (Box)
- Price
- £12.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

8 PCS Squishy Box Mystery Squishy Fun Box Set Cute Butter Strawberry Realistic Shaped Squeezes Balls Squeeze Slow Rising Stress Relief Soft Cute Anxiety Gifts Party Favor (#B)
- Price
- £13.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

24PCS Squishy Box Mystery Fun Set 2026 Glitter Steamed Buns Mystery Box Mini Steamed Buns Butter Cheese Stress Balls Squishies Surprise Box Sensory Squeeze Toys for Kids Adult.
- Price
- £17.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- today

8PCS Squishy Fun Box Surprise Set Pack Sugar Filled Stress Ball Relief Hand Relax Desk Decor Party Favor Gifts for Adult
- Price
- £11.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

8PCS Squishy Box Mystery Fun Set Pack Blind Malt Sugar Creative Slow Return Squishies Relief Hand Relax Desk Decor Party Favor Gifts for Adult (8PCS A)
- Price
- £14.36
- Rating
- 2.8/5
- Reviews
- 3
- Age
- 1mo ago
Newest
by launch date
DONGTATA 24 PCS Fidget Surprise Toy Set Box Slow Rising Sensory Sensory Toys with Butter Cheese Ice Cube Fidget Stress Balls for Kids Adults Birthday
- Price
- £15.70
- Rating
- 3.4/5
- Reviews
- 3
- Age
- today

24PCS Squishy Box Mystery Fun Set 2026 Glitter Steamed Buns Mystery Box Mini Steamed Buns Butter Cheese Stress Balls Squishies Surprise Box Sensory Squeeze Toys for Kids Adult.
- Price
- £17.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- today

8 Piece Mystery Fun Box Set Creative Blind Box Malt Sugar Slow-Return Squish-ies Stess Relief Fidget Desk Decor Party Favor Gifts for Adult
- Price
- £15.70
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3w ago

8 Piece Mystery Fun Box Set Creative Blind Box Malt Sugar Slow-Return Squish-ies Stess Relief Fidget Desk Decor Party Favor Gifts for Adult
- Price
- £14.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3w ago

8 PCS Squishy Box Mystery Squishy Fun Box Set Cute Butter Strawberry Realistic Shaped Squeezes Balls Squeeze Slow Rising Stress Relief Soft Cute Anxiety Gifts Party Favor (#B)
- Price
- £13.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
44
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 89%
Open market
33%
- FRGITYGIFT21%
- Generic18%
- Moriah Elizabeth10%
- SCRUNCHEMS7%
- LMIX6%
- Audasi4%
Search terms
Top Squishy Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squishy box54K/yr
- squishy fun box18K/yr
- squishy mystery box19K/yr
- mystery squishy box12K/yr
- box of squishies10K/yr
Reviews and returns
What reviews say buyers love and hate about Squishy Box
We read the reviews and the return reasons for every product selling here.
“terrible quality, all break very quickly compared to other similar products”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishy Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









