Squishville

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

2.4%

Market size, estimated

£42Ka year

Peak month

December5.4× the quietest month

Top search term

squishmallow mini42K searches a year

Listings sell for £12.00 on average, from £3.91 to £27.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.00 that is £0 to £1K a year per listing.

Average price

£12.00under the $15 to $100 sweet spot

Price range

£3.91–£27.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #759 within Dolls & Accessories. It carries 657 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

10.1%

Average rank

#759in Dolls & Accessories

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

657per listing

Listings tracked

29

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

16 months