Squishmallow Halloween

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

+67.0%

Conversion, latest week

0.9%

Market size, estimated

£5Ka year

Peak month

October89.9× the quietest month

Top search term

halloween plush27K searches a year

Listings sell for £7.21 on average, from £3.56 to £13.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.21 that is £0 to £721 a year per listing.

Average price

£7.21under the $15 to $100 sweet spot

Price range

£3.56–£13.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£721

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #2,026 within Soft Toys. It carries 1,382 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

93%

Out of stock, average day

33.4%

Average rank

#2,026in Soft Toys

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,382per listing

Listings tracked

15

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months